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Refreshed Nov 12, 2026

Le Labo ads

The hooks, angles and offers behind Le Labo’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Le Labo’s Meta page
550
Median runHow long its ads stay up
12 days
Against Beauty / Personal CareNiche median 20 days
0.6×

The messages Le Labo keeps paying for

Same idea, new creatives

  • “LE LABO”

    3 ads
    Le Labo ad: “LE LABO”Le Labo ad: “LE LABO”Le Labo ad: “LE LABO”

    Running since Oct 2026.

  • “LE LABO Inc. MANUFACTURERS OF FINE PERFUMERY”

    2 ads
    Le Labo ad: “LE LABO Inc. MANUFACTURERS OF FINE PERFUMERY”Le Labo ad: “LE LABO Inc. MANUFACTURERS OF FINE PERFUMERY”

    Running since Oct 2026.

How Le Labo builds them

22 ads

What Le Labo's ads are made of, row by row.

Free with an account.

Longest running

All 22

The Le Labo ads that ran longest.

Free with an account.

Niche
Format
Hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

22 ads

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A wide, eye-level shot of a retail store interior featuring industrial metal shelving units filled with various bottled products and candles. To the right, a vintage-style metal safe sits on the wooden floor next to a small potted plant and a denim tote bag hanging on the wall. The text is overlaid in the center of the image, identifying the location and address of the store.
Active · 44 days
Le Labo
A high-angle shot of a concrete sink and industrial-style shelving filled with various Le Labo skincare products. The scene is set in a minimalist, raw-concrete environment with exposed copper plumbing. White text is overlaid in the center of the image, identifying the location and address of the store.
Active · 44 days
Le Labo
A close-up shot of two brown glass pump bottles of Le Labo Santal 33 hand soap and lotion sitting on a dark stone sink. A person's hand is reaching into the frame to hold the lotion bottle. The background is a neutral-toned tiled wall.
Active · 13 days
Le Labo
A vertical shot of a metal shelf holding a wooden tree decoration on the top shelf and a discovery set of three small candles on the bottom shelf. The candles are labeled with their names and details, and the box they sit on is also labeled with product information. The overall aesthetic is industrial and minimalist.
Active · 13 days
Le Labo
A studio shot of a Le Labo candle and its cardboard packaging placed on a blue textured fabric background. The candle is in a deep blue glass jar with a white label, and the box is brown with a matching white label. The image is clean and minimalist, focusing on the product presentation.
Active · 13 days
Le Labo
A close-up shot shows a person's hand resting on a cardboard discovery set box placed on a rustic wooden surface. Next to the box are three small glass perfume bottles with white labels. The background features a blurred brick wall with shelves containing various items.
Active · 13 days
Le Labo
The video opens with a close-up of hands reaching for a tube of product on a shelf, then transitions to a person in an apron opening a box. Inside the box are three tubes of product. The box is then closed and shown from the outside with a sketch of two tubes on it. The video ends with the Le Labo logo.
Active · 13 days
Le Labo
The video opens with a shot of the Le Labo store window, displaying the brand name and address. It then transitions to a close-up of hands opening a Le Labo discovery set box, revealing multiple small perfume bottles. The hands arrange the bottles within the box and then place a label on the outside of the box. The video ends with a black screen showing the Le Labo logo and location.
Active · 13 days
Le Labo
A high-angle, eye-level shot of a minimalist shelf featuring various apothecary-style glass bottles and jars. The top shelf holds three large glass jars filled with dried botanicals. The bottom shelf displays a collection of Le Labo perfume bottles of different sizes, alongside a small brass container and a row of pump-dispenser bottles.
Active · 12 days
Le Labo
The video opens with a flat lay of ingredients and a bottle of Le Labo perfume. A hand enters the frame and moves a piece of wood. The camera then shows a black screen with the Le Labo logo and "GRASSE - NEW YORK" printed below it. The hook is the product name "CAFÉ 32" which appears on the perfume bottle.
Active · 12 days
Le Labo
The video opens with a shot of a church dome, then transitions to the exterior of a Le Labo store. Inside, shelves are stocked with perfume bottles. A woman in an apron ties it, then handles beakers and pipettes in a lab setting. She is shown holding a bottle of 'Café 32' perfume and then writing on a label. The video ends with the Le Labo logo on a black background.
Active · 12 days
Le Labo
A high-quality studio shot of a Le Labo product display on a metal shelf. The image features a brown cardboard box with a white label, a glass perfume bottle, and a large black candle, all arranged neatly. The background is a neutral, minimalist wall with jars of dried botanicals visible on the shelf above.
Active · 12 days
Le Labo
A studio shot of a Le Labo perfume bottle and its cardboard box sitting on a metal shelf. The product label is clearly visible on both the box and the bottle, featuring technical details about the scent. The background is a plain, neutral-toned wall.
Active · 12 days
Le Labo
A close-up shot of a metal shelf containing a cardboard box, a small glass bottle of perfume, and a hand holding a tube of hand cream. A wooden cutout of a Christmas tree sits on the shelf above the products. The scene is styled with a rustic, industrial aesthetic.
Active · 11 days
Le Labo
The video opens with a close-up of hands peeling a label off a candle jar that reads "PAPYRUS 20". It then shows hands unboxing the candle from a cardboard box, revealing it's wrapped in patterned paper. The final scene shows the wrapped candle presented in a store window display with other products and the brand name "LE LABO" visible.
Active · 11 days
Le Labo
The video opens with a woman in an apron working in a lab, preparing a box. It then shows close-ups of perfume bottles and ingredients being mixed in a beaker. The product, Santal 33, is shown being packaged with a handwritten tag. The final scene displays the product and packaging in a store window with text overlay.
Active · 11 days
Le Labo
The video opens with a person in an apron placing a white paper tree on a shelf. It then shows two cardboard boxes being stacked and a bottle being placed inside one. The boxes are then taped shut and presented. The final shots focus on the branded packaging of the boxes, with the Le Labo logo prominently displayed.
Active · 11 days
Le Labo
The video opens with a close-up of hands reaching for tubes of hand cream on a shelf. It then shows hands placing the tubes into a box, closing it, and revealing the Le Labo logo and branding on the exterior. The overall aesthetic is clean and minimalist, focusing on the product packaging and the act of unboxing.
Active · 11 days
Le Labo
The video opens with a shot of the Le Labo store window, displaying the brand name and address. It then transitions to a close-up of a box containing multiple small perfume bottles. Hands are shown opening the box and then carefully placing a label onto a larger Le Labo branded box. The video ends with a black screen displaying the Le Labo logo and location.
Active · 10 daysVideo
Le Labo
A studio shot of a Le Labo perfume bottle and its cardboard box sitting on a metal shelf. Next to the bottle is a dark decorative vase with green stems. The labels on both the box and the bottle contain detailed text about the fragrance, including the name CAFÉ 32.
Active · 9 days
Le Labo

How Le Labo makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Le Labo's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Le Labo advertises on Facebook and Instagram

The library holds 22 ads from Le Labo in Beauty / Personal Care, and 550 running on its Meta pages now. Its most common visual formats are Product Image (15 ads), Text Overlay (7) and Unboxing (7). Its ads most often open on a Curiosity (9 ads) hook. Its ads stay up a median 12 days, 0.6× the Beauty / Personal Care median of 20 days.

Brands like Le Labo

Le Labo by format

Le Labo by hook

Niche