Refreshed Nov 12, 2026

The hooks, angles and offers behind Hanni’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Hanni’s Meta page
153
Median runHow long its ads stay up
21 days
Against Beauty / Personal CareNiche median 20 days
1.1×

The messages Hanni keeps paying for

Same idea, new creatives

  • “The Heirloom Holiday Collection”

    3 ads
    Hanni ad: “The Heirloom Holiday Collection”Hanni ad: “The Heirloom Holiday Collection”

    Running since Oct 2026.

  • “EVERYTHING WORKS BETTER TOGETHER”

    2 ads
    Hanni ad: “EVERYTHING WORKS BETTER TOGETHER”Hanni ad: “EVERYTHING WORKS BETTER TOGETHER”

    Running since Mar 2026.

  • “Unlock the power of your SHOWER”

    2 ads
    Hanni ad: “Unlock the power of your SHOWER”Hanni ad: “Unlock the power of your SHOWER”

    Running since Apr 2026.

How Hanni builds them

39 ads

What Hanni's ads are made of, row by row.

Free with an account.

Longest running

All 39

The Hanni ads that ran longest.

Free with an account.

A woman is in the driver's seat of a car, holding a pink stick product. She applies it to her arm and talks about its benefits. Text overlays appear throughout the video, including a discount code and praise for the product. The video is shot in a selfie style.
Active · 407 days
A static advertisement featuring a jar of Hanni splash salve covered in water droplets, set against a tiled bathroom wall background. The text is overlaid in a clean, dark font, contrasting the old method of using lotion with the new method of in-shower hydration. The layout includes a headline, followed by three bullet points detailing the benefits of the product.
Active · 403 days
A studio shot features a pink moisture stick product centered against a light cream background with a large, textured smear of the product behind it. Above the product, a five-star rating is displayed, followed by a customer testimonial quote. The brand name and product details are printed on the container.
Active · 388 days
A product shot of a Hanni splash salve container with its lid off, set against a tiled bathroom wall background. Water splashes around the product, suggesting a shower environment. Large, dark red text is overlaid on the image, sharing a personal anecdote about the product's effect followed by a brief explanation of its function.
Active · 312 days
A studio shot features a collection of Hanni bodycare products arranged on a neutral beige surface alongside decorative items like a candle, hourglass, and glasses. Large, bold text overlays the scene, announcing a discount on the bundle. The composition is clean and minimalist, focusing on the aesthetic presentation of the product range.
Active · 248 days
The video opens with a close-up of a pink jar of Hanni Splash Salve in a shower. A hand with pink nails reaches in and scoops out the product. The scene then shifts to show the product being applied to a leg, followed by a shot of a textured washcloth being used on the skin. The final shot returns to the jar of Hanni Splash Salve with foam spilling over the side. The brand name 'hanni' is displayed as a text overlay throughout the video.
Active · 226 days
A studio shot of a pink jar of body balm sitting on a glass shelf. Water is being poured over the jar, creating a splash effect. Large pink text is overlaid at the top, and a yellow starburst graphic on the right side highlights a product variant.
Active · 225 days
The video opens with a close-up of hands scooping a creamy product from a pink jar labeled "hanni". The scene transitions to show the product being applied to wet skin in a shower, followed by a shot of a textured cloth being used. The final shot returns to the pink jar of product with foam spilling out. Text overlays appear throughout the video, including the brand name "hanni" and the phrase "Lotion is out. In-Shower Hydration is in."
Active · 217 daysVideo
A vertical image shows three pink, circular shower bars stacked vertically, covered in white soap suds. Water cascades down from the top left over the bars, which are set against a dark red tiled wall. Text is overlaid on the left side of the image, introducing the product and describing its features.
Active · 210 days
A studio shot features a collection of Hanni skincare products arranged on a neutral, beige background. The items are balanced on small stones and include a candle, a pair of glasses, and a coffee cup. Large, bold text overlays the scene, announcing a discount on the bundle.
Active · 195 days
A stack of three pink, circular soap bars is shown under a shower stream against a dark red tiled wall. The bars are covered in white lather. Text is overlaid on the left side of the image, introducing the product and its benefits.
Active · 109 days
A studio shot featuring four identical, smooth, pale pink circular objects arranged in a horizontal row against a solid, light cream background. Each object has the brand name printed in a small, simple, lowercase font in the center. The lighting is soft and even, highlighting the rounded, minimalist design of the items.
Active · 94 days
A studio shot against a light cream background featuring a collection of Hanni skincare products. From left to right, there is a patterned towel, a jar of splash salve, a small round soap, and a pump bottle of Rich Rinse body wash. The brand name and product details are printed on the containers.
Active · 94 days
A studio shot of a pink jar of Hanni Splash Salve sitting on a glass shelf. Water is being poured over the top of the jar, creating a splash effect and leaving water droplets on the product packaging. A yellow star-shaped graphic on the right side mentions another scent, and a blue badge from the National Eczema Association is in the top right corner.
Active · 50 days
A studio-shot image features a pink moisture stick centered against a soft, cream-colored background with a large, textured smear of the product behind it. Five dark purple stars are centered above the text. The text is a customer testimonial praising the product's convenience and application, attributed to a verified buyer.
Active · 45 days
A woman in a purple sweater and yellow sequin skirt walks across a solid olive-green background while carrying a large stack of colorful gift boxes and shopping bags. The text on the left side introduces the holiday collection and describes the gift boxes as collectible. The overall aesthetic is polished and festive.
Active · 25 days
A studio shot of several Hanni bodycare products stacked in colorful, patterned gift boxes. The boxes are tied with blue and green ribbons against a muted olive green background. Text overlays announce the holiday collection and describe the gift sets.
Active · 22 days
A studio shot of various bodycare products arranged on a neutral beige surface. The products are positioned around a central candle and an hourglass, with a gold spoon and a coffee cup also included in the composition. Large, elegant dark red text at the top announces a discount, while a smaller line of text at the bottom describes the products as gift-ready.
Active · 22 days
A four-card carousel ad featuring a model carrying several Hanni gift boxes in the first card. The subsequent cards show individual gift sets against a clean, solid background with their respective names, descriptions, and discounted prices. The final card highlights a free gift with purchase.
Active · 22 days
The video showcases Hanni products, focusing on gift sets. It opens with a display of beautifully packaged items, including slippers and skincare, with text overlay about cherishing valuable things. The ad progresses to show the unboxing of a gift set, highlighting the thoughtful presentation and the keepsake boxes. It emphasizes that the products are made for gifting and designed for keeping, suggesting they are meant to be treasured long after the holidays. The overall feel is warm and aspirational, positioning Hanni gifts as enduring and special.
Active · 21 daysVideo

How Hanni makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Hanni's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Hanni advertises on Facebook and Instagram

The library holds 39 ads from Hanni in Beauty / Personal Care, and 153 running on its Meta pages now. Its most common visual formats are Product Image (25 ads), Text Overlay (23) and Lifestyle Image (10). Its ads most often open on Aspirational (6 ads), Relatability (6) and Curiosity (4) hooks. Its ads stay up a median 21 days, 1.1× the Beauty / Personal Care median of 20 days.