AdSwipeFile

Lennar ads

The hooks, angles and offers behind Lennar’s Facebook and Instagram ads, filed by format and niche.

Ads
12
Newest ad
November 2026
Main niche
Real Estate 12
Top formats
Updated
Nov 1, 2026
Longest run
223 days
Visual formats
Hook tactics
Niche
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A single-story house with a light-colored facade, a brown tile roof, and a brick-accented entrance is shown under a clear blue sky. The front door is orange, and red shutters frame a window to the left. In front of the house, a small tree is staked, and landscaping with mulch and gravel is visible. The text "55+ is the new 30s!" is overlaid on the image, suggesting a vibrant lifestyle for active adults in a resort-style community.
Ran 223 days
Lennar
A floor plan for a Lennar home is displayed with text overlays. The title at the top reads "LENNAR New Affordable Homes." On the left, a blue arrow points to the open-concept living area with text that says "Open-concept living with modern design upgrades at no extra cost." On the right, a blue arrow points to the bedrooms and bathrooms with text that says "Spacious bedrooms & luxurious spa-like bathrooms." The floor plan itself shows multiple bedrooms, bathrooms, a kitchen, dining room, family room, laundry room, and a two-car garage.
Ran 215 days
Lennar
The creative features a two-story house with a two-car garage. Below the house image, large text reads "Two Homes, One Complete Living Space." To the right of the text is a floor plan of the house. Below the floor plan is an image of a furnished living room with a kitchenette, and text that says "Next Gen® Shared Living Room." At the bottom are the Lennar and Next Gen logos, along with "The Home Within a Home®" branding.
Ran 179 days
Lennar
A man stands in front of a modern house with a large garage door. The sky is blue with scattered clouds. Text overlay on the sky reads "If you can afford to rent,". The man is looking towards the camera with his hands clasped in front of him. The image is a still from a video, suggesting a real estate or homeownership context.
Ran 174 days
Lennar
A collage of four images showcasing a modern Lennar home. The top image displays the exterior of a single-story house with a garage and front entrance. The bottom left shows a living and dining area. The bottom right features a kitchen with white cabinets and a large island. The middle left image presents a bedroom with a bed and nightstands. Text overlays highlight "Upfront prices, sprawling floorplans and modern upgrades." and "Discover move-in ready homes now selling near you."
Ran 139 days
Lennar
A light blue house with a beige garage door is shown in front of a backdrop of green trees and a blue sky. The text "New Homes" is displayed prominently in large white font, followed by a thin white line. Below the line, the text "For Ages 55+" is written in white, with a right-pointing arrow to its right. The image appears to be a real estate advertisement for a specific age demographic.
Ran 132 days
Lennar
A rendering of a single-story house with a two-car garage. The house has beige stucco siding and brown horizontal siding under the eaves. A wooden front door is visible, along with a window to the right of the door. The yard in front of the house is covered in green grass, with some shrubs and gravel landscaping. In the background, there are hills and a blue sky with scattered clouds.
Ran 132 days
Lennar
A rendering of a single-family home with a two-car garage, a covered front porch with a wooden door, and a window. The house is light beige with brown trim and siding. It is surrounded by a green lawn, some landscaping, and a wooden fence. The sky is blue with scattered white clouds. Text overlays on the image read: "Imagine calling this home! 🏡 These beautiful homes are still available, and we’re ready to help you take the next step. ✅ Spacious layouts with room for everyone ✅ Modern kitchens and cozy living spaces ✅ Scenic surroundings and family-friendly neighborhoods".
Ran 132 days
Lennar
A wide shot of a modern single-story house with a clear blue sky in the background. The house has a stone facade on the left side and a beige stucco exterior. Arrows point to two distinct sections of the house, labeled "Next Gen® Suite" and "Main Home." The "Next Gen® Suite" appears to be a smaller, attached unit, while the "Main Home" is the larger portion of the residence, featuring a garage door. The image is designed to showcase a home layout suitable for multigenerational living.
Ran 132 days
Lennar
A modern, light-colored single-family home with a two-car garage and a smaller one-car garage is shown under a clear blue sky. The text "Stop Renting, Start Owning!" is displayed in large white sans-serif font against a dark gray banner at the top of the image. The house features a neatly manicured green lawn and landscaping. The ad creative focuses on the aspirational aspect of homeownership and highlights the benefits of choosing Lennar Homes.
Ran 94 days
Lennar
A front-facing view of a modern, single-story house with a light gray exterior and a dark gray accent wall. The house features a white garage door, a brown front door, and a small evergreen tree in the landscaping. Text overlays the image, listing benefits such as spacious single-family homes, modern townhomes, low-maintenance condos, Next Gen® multigenerational floorplans, and move-in ready options. The hook states that Lennar has a home for everyone, from first-time buyers to growing families.
Ran 94 days
Lennar
The ad features a dark blue background with white text at the top that reads "My rent:". Below this, a large dollar sign is followed by the number "2,992" with a line underneath, and then "a month". The bottom portion of the ad shows a woman with braided hair, wearing a cream-colored cable-knit cardigan, looking directly at the camera with a surprised expression and her hand raised slightly.
Ran 53 days
Lennar

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