Refreshed Nov 12, 2026

The hooks, angles and offers behind Mercedes-Benz’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Mercedes-Benz’s Meta page
726
Median runHow long its ads stay up
3 days
Against AutomotiveNiche median 31 days
0.1×

The messages Mercedes-Benz keeps paying for

Same idea, new creatives

  • “Master your space,”

    2 ads
    Mercedes-Benz ad: “Master your space,”Mercedes-Benz ad: “Master your space,”

    Running since Oct 2026.

  • “The 2027 GLC 300 SUV”

    2 ads
    Mercedes-Benz ad: “The 2027 GLC 300 SUV”

    Running since Nov 2026.

  • “The 2027 GLE 350 4MATIC SUV”

    2 ads
    Mercedes-Benz ad: “The 2027 GLE 350 4MATIC SUV”

    Running since Nov 2026.

How Mercedes-Benz builds them

48 ads

What Mercedes-Benz's ads are made of, row by row.

Free with an account.

Longest running

All 48

The Mercedes-Benz ads that ran longest.

Free with an account.

A dark-themed advertisement for a brand studio in Los Angeles. The center features the brand logo and the text 'OPEN NOW' followed by the street address. The image is framed by three vertical panels showing a showroom display, a person walking in a gallery, and a collection of small car seat models.
Active · 37 days
This carousel ad showcases the Mercedes-Benz Studio in Los Angeles. The first card features a showroom with luxury vehicles, the second shows designers reviewing material swatches, and the third provides the studio's location address. The aesthetic is polished and premium, focusing on the design experience.
Active · 37 days
The creative is a vertical image featuring a high-end car showroom interior. In the center, a silver luxury car is parked on a circular rug, with a dark red SUV visible behind it. Large white text on a black background below the image reads 'CARS WORTH SEEING.'
Active · 37 days
A silver SUV is parked in a modern, covered outdoor setting with trees and a building visible in the background. Large white text overlays the image, detailing the vehicle model and specific lease terms. The overall aesthetic is clean and professional, focusing on the vehicle's design and the financial offer.
Active · 28 days
A silver SUV is parked in a modern, dimly lit garage setting. Large white text overlays the image, detailing the vehicle model and specific lease terms. The brand name appears at the bottom of the frame.
Active · 28 days
This video showcases the exterior and interior of a luxury sedan. It features shots of the car driving and close-ups of its steering wheel and dashboard, with text overlays highlighting its intelligence. The ad concludes with the brand logo.
Active · 23 days
The video showcases the interior and exterior of a luxury sedan. It begins with a close-up of the dashboard and infotainment screen, then transitions to the car driving on a road, and finally shows the front of the vehicle. Text overlays appear throughout the video to highlight the car's features and model name.
Active · 23 days
This video showcases the interior ambient lighting features of a white Mercedes-Benz SUV. The footage alternates between exterior shots of the car driving and close-up interior shots of the dashboard and vents glowing in various colors. Text overlays appear throughout the video to highlight the customizable lighting feature.
Active · 21 days
This video features a sleek white sedan driving through a city and on a highway. The interior of the car is shown, highlighting the dashboard and digital display. Text overlays appear throughout the video, emphasizing the car's ability to provide control and comfort to the driver.
Active · 21 days
This video showcases the exterior and interior of a red Mercedes-Benz CLE Coupe. The camera pans across the car's rear badge, then moves to the driver's seat and dashboard, and finally shows the car driving down a city street. The ad uses text overlays to introduce the vehicle and its performance.
Active · 21 days
A video showcasing the interior and exterior of a white SUV. The camera pans through the front and back seats before showing the trunk space and the car driving on a road. The text 'Expansion pack.' appears at the top of the screen throughout the video.
Active · 21 days
This video showcases the interior and exterior features of a luxury sedan. It begins with a shot of the car parked, then transitions to a close-up of a person using the car's touchscreen display to select massage settings. The video concludes with a shot of the steering wheel and the brand logo, highlighting the vehicle's comfort and technology.
Active · 21 days
This video showcases the Mercedes-Benz E-Class Sedan through a series of polished, cinematic shots. It begins with a view of the car driving slowly, followed by a close-up of its rear lights and a shot of the interior dashboard. The ad uses simple text overlays to highlight the car's intelligence and design.
Active · 21 days
A sleek black electric car drives slowly through a modern office plaza. The camera captures the vehicle from various angles, highlighting its aerodynamic design and the brand logo on the front grille. The video concludes with the brand's certification badge displayed over the car's front emblem.
Active · 21 days
A silver SUV drives along a desert road in a series of cinematic shots. The camera follows the vehicle from different angles, showcasing its design and movement through the landscape. Text appears on screen throughout the video to emphasize the vehicle's performance and certification.
Active · 21 days
A sleek black car drives slowly through a modern, glass-walled building complex. The camera captures the vehicle from various angles, highlighting its aerodynamic design and the brand logo on the front grille. The video concludes with the brand's certified pre-owned vehicle logo appearing over the car.
Active · 18 daysVideo
The video showcases the interior and exterior of a luxury sedan. It begins with a close-up of the car's steering wheel and dashboard, then transitions to shots of the vehicle driving on a road and through city streets. Text overlays appear throughout the video to highlight the car's features and model name.
Active · 12 daysVideo
A white SUV is parked on a snowy, icy surface in front of a mountain range at dusk. The scene is illuminated by a warm glow from a nearby village nestled at the base of the mountains. Text overlays provide the vehicle model name and specific lease offer details.
Active · 8 days
A white SUV is parked on a frozen, snow-covered surface in front of a snow-capped mountain and a small village at dusk. Large white text overlays the image, detailing the vehicle model and the specific lease offer terms. The scene is atmospheric and cold, emphasizing the vehicle's capability in winter conditions.
Active · 8 days
A white SUV is parked on a snowy, icy surface in front of a mountain range at dusk. The text prominently displays the vehicle model and the monthly lease payment terms. The overall tone is polished and aspirational.
Active · 8 days

How Mercedes-Benz makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Mercedes-Benz's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Mercedes-Benz advertises on Facebook and Instagram

The library holds 48 ads from Mercedes-Benz in Automotive, and 726 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (40 ads), Offer-First Banner (15) and Event Announcement (14). Its ads most often open on Offer only (16 ads), Aspirational (9) and Belief (7) hooks. Its ads stay up a median 3 days, 0.1× the Automotive median of 31 days.