Refreshed Nov 12, 2026

The hooks, angles and offers behind Honda’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Honda’s Meta page
2,536
Median runHow long its ads stay up
43 days
Against AutomotiveNiche median 31 days
1.4×

The messages Honda keeps paying for

Same idea, new creatives

  • “2026 PILOT”

    2 ads
    Honda ad: “2026 PILOT”Honda ad: “2026 PILOT”

    Running since Jul 2026.

  • “Kelley Blue Book Best Value Brand”

    2 ads
    Honda ad: “Kelley Blue Book Best Value Brand”

    Running since Jul 2026.

  • “Hop in, let's ride!”

    2 ads
    Honda ad: “Hop in, let's ride!”Honda ad: “Hop in, let's ride!”

    Running since Sep 2026.

How Honda builds them

34 ads

What Honda's ads are made of, row by row.

Free with an account.

Longest running

All 34

The Honda ads that ran longest.

Free with an account.

The video opens with a close-up of a finger pressing a button on a car's dashboard, with the text "2026 PILOT" overlaid. It then transitions to a man relaxing in the passenger seat with his hands behind his head, under a sunroof, with the text "VENTILATED SEATS" displayed. The scene emphasizes comfort and relaxation within the vehicle.
Active · 109 days
The video shows a person playing golf throughout the day, starting in the early morning and ending in the afternoon. The Honda Accord Hybrid is featured in several shots, parked on the course or driving on the road. Text overlays indicate the time of day, such as 6:30 AM, 8:12 AM, 12:30 PM, and 12:35 PM. The hook text reads "A morning on the course ft. my Honda Accord Hybrid" and "Come with me for an early morning round."
Active · 109 days
The video shows a person playing golf throughout the day, with their Honda Accord Hybrid present in various scenes. Text overlays indicate the time of day, starting from early morning and progressing to the afternoon. The ad highlights the car as a companion for a day of golf, from arrival to departure.
Active · 109 daysVideo
The video opens with a close-up of a finger pressing a button on a car's dashboard, with the text "2026 PILOT" overlaid. It then cuts to a man relaxing in a car seat with his hands behind his head, and the text "VENTILATED SEATS" appears. The ad highlights a feature of the car.
Active · 108 daysVideo
A silver SUV is parked in a residential driveway in front of a house. A blue and gold award badge is positioned in the upper left corner. Text overlays identify the vehicle model and provide a disclaimer about the award criteria.
Active · 105 days
The video showcases the Honda Accord as ideal for a golf day. It features scenes of a golfer, the car driving on scenic roads, and close-ups of its interior and cargo space. Text overlays highlight features like ample cargo space, a quiet cabin, and impressive range, suggesting it's a fun car to drive.
Active · 98 days
The video shows a person loading items into the trunk of a Honda Accord Hybrid. The car is then shown driving on suburban streets and a golf course. Text overlays highlight the Kelley Blue Book Best Value Brand award and the car's features. The video emphasizes the car's practicality and integration into an active lifestyle.
Active · 65 days
The video opens with a shot of a Honda CR-V TrailSport Hybrid parked outdoors, with a bicycle on its roof rack. Text overlays read "CR-V TrailSport Hybrid" and "Hop in, let's ride! POV: TRAIL DAY". The video then shows a man driving the car, speaking to the camera, and then driving on a road and off-road. The final scene shows the man getting out of the car with his bicycle and preparing to ride, with text that says "Let's get after it!".
Active · 58 days
A man is driving a Honda CR-V TrailSport Hybrid with a bicycle on the roof. Text overlays announce "CR-V TrailSport Hybrid" and "POV: TRAIL DAY". The driver invites the viewer to join him for a ride, stating he rode the trail on Tuesday and the viewer will love it. He then says "This CR-V rips." and "This's the spot." before getting out to ride his bike.
Active · 56 daysVideo
The video showcases several Honda cars driving on scenic roads. The first scene features a blue coupe driving on a sunny road with trees. Text overlay reads "Bring on the fun and bring home a new Honda." The next scene shows a red sedan driving on a road with buildings. Text overlay reads "FUN TO DRIVE". The third scene shows a blue sedan driving on a road with trees. The final scene shows a blue SUV parked in a wooded area with two people walking towards it. The Honda logo appears at the end.
Active · 44 days
The ad shows several Honda cars driving on scenic roads. The first scene features a light blue coupe driving on a sunny, tree-lined road. The next scene shows a red sedan from behind, with the text "FUN TO DRIVE" appearing on screen. This is followed by a blue sedan driving on a road and then a blue SUV parked in a forest clearing with two people walking towards it. The ad ends with the Honda logo. The text "Bring on the fun and bring home a new Honda." appears at the beginning, and "Hurry in to your Honda dealer today." appears later.
Active · 44 daysVideo
The ad opens with a Honda logo, then shows various Honda cars driving on scenic roads and parked in different settings. Text overlays highlight features like "Honda S+ SHIFT" and "FUN TO DRIVE". It concludes with a call to action to visit a Honda dealer. The overall tone is aspirational and emphasizes the driving experience.
Active · 44 daysVideo
The ad opens with the Honda logo, then shows various Honda cars driving on scenic roads and parked in different settings. Text overlays highlight features and encourage viewers to visit a dealer. The ad features multiple car models and ends with the Honda logo.
Active · 44 days
The ad opens with a blue Honda driving on a sunny road, with text overlay "Bring on the fun and bring home a new Honda." This transitions to a red Honda driving on a road, with text "FUN TO DRIVE". Then, a blue Honda drives on a road, followed by a blue SUV parked outdoors with two people walking towards it. The ad ends with the Honda logo.
Active · 44 days
The video showcases various Honda car models driving on scenic roads and parked in attractive settings. Text overlays highlight features like "Honda S+ SHIFT" and "518-MILE EPA RANGE RATING 2026 CR-V SPORT TOURING HYBRID." The ad features a call to action to visit a Honda dealer. The overall tone is aspirational and emphasizes the driving experience.
Active · 44 daysVideo
The video opens with the Honda logo, then shows various Honda cars driving on scenic roads and parked in attractive settings. Text overlays highlight features and call to action. The ad features multiple car models, including a blue Prelude and a red sedan, and a blue CR-V. It ends with the Honda logo on a blue background.
Active · 44 days
The ad opens with a blue Honda coupe driving on a scenic road, with the text "Bring on the fun and bring home a new Honda." overlaid. It then transitions to a red Honda sedan driving on a street, with the text "FUN TO DRIVE" appearing. The ad continues to show different Honda models driving in various settings, including a blue sedan and a blue SUV parked in a natural landscape. The final scene displays the Honda logo. The overall tone is aspirational and focuses on the enjoyment of driving.
Active · 43 daysVideo
The video showcases a dark grey Honda Civic sedan from various angles. It begins with a static exterior shot of the car, then zooms in on the wheel and tire. Subsequent shots show the car driving on city streets, including a view from inside the car looking at the navigation screen, and exterior shots of it passing under an overpass. The overall impression is a sleek, modern vehicle in an urban environment.
Active · 43 daysVideo
The video opens with a dark grey sedan parked outdoors, then cuts to a close-up of its black wheel. It then shows the car from the rear, before transitioning to footage of the car driving through a city. The interior of the car is shown, with a hand on the steering wheel and the navigation screen visible. The car continues to drive through city streets and under overpasses.
Active · 43 days
The video showcases a blue Honda HR-V driving through scenic landscapes and city streets. It highlights the car's exterior and interior features, including the navigation system and wireless charging. The ad features two women enjoying a road trip, emphasizing the car's suitability for adventures.
Active · 43 days

How Honda makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Honda's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Honda advertises on Facebook and Instagram

The library holds 34 ads from Honda in Automotive, and 2,536 running on its Meta pages now. Its most common visual formats are Text Overlay (19 ads), Lifestyle Image (12) and Cinematic B-Roll (11). Its ads most often open on Direct address (9 ads), Explainer (6) and Relatability (6) hooks. Its ads stay up a median 43 days, 1.4× the Automotive median of 31 days.