AdSwipeFile

BMW ads

The hooks, angles and offers behind BMW’s Facebook and Instagram ads, filed by format and niche.

Ads
30
Newest ad
November 2026
Main niche
Automotive 30
Top formats
Updated
Nov 1, 2026
Longest run
35 days
Visual formats
Hook tactics
Niche
Format
Scroll for every format
Hook
Scroll for every hook
SortLongest running

30 ads

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A collage of three professional golfers on a golf course, with the BMW logo in the top right corner. The golfers are shown in action, with one preparing to putt, another mid-swing, and a third looking towards the camera. The text "BMW INTERNATIONAL OPEN." is displayed prominently at the bottom of the image, followed by the dates "1.–5. Juli 2026." and the location "Golfclub München Eichenried.". The hook, "Jetzt Tickets für die BMW International Open in München sichern.", is overlaid on the image, directly addressing the viewer and encouraging them to purchase tickets.
Ran 35 days
BMW
A dark grey BMW iX electric SUV is shown from the front in a wide, open, barren landscape under a pale sky. A flock of birds flies in an arc above the car. The car's headlights are on, and its grille is prominent. The license plate reads "M DI 4556". The overall aesthetic is clean, modern, and aspirational, suggesting freedom and advanced technology in a natural setting.
Ran 17 days
BMW
A woman is sitting in the driver's seat of a luxury car, smiling at the camera. The car's interior is visible, including a large touchscreen display on the dashboard. Text overlays on the image include the BMW logo and the phrase "Meet the new @bmw 7 series ✨". The woman gestures with her hands as she speaks, and the overall impression is of a personal endorsement or review of the vehicle.
Ran 17 days
BMW
A sleek, dark BMW electric SUV is parked on a desolate, flat, grey surface under a pale sky. A flock of birds flies in an arc above the car. The car's headlights are on, and its front grille is prominent. The text "The future of driving is here." is overlaid in white sans-serif font at the top of the image.
Ran 17 days
BMW
A close-up shot of the front grille of a silver BMW iX3 electric vehicle. Water or foam is spraying onto the grille, creating a satisfying visual and auditory experience. The BMW logo is visible above the grille. Text overlays include the model name and hashtags. The creative focuses on the sensory experience of the car's design and functionality.
Ran 15 days
BMW
A close-up shot of the BMW logo on a car. The logo is circular with the BMW emblem in the center, surrounded by a black ring with 'BMW' written in silver. To the right of the logo, the number '200' is visible in silver. Text overlayed on the image reads: "It’s simple. The badge sets the standard. 🌟 #InternationalDesignDay". Below this, the text "The BMW iX3." is displayed, followed by hashtags and technical specifications for the BMW iX3 50 xDrive.
Ran 13 days
BMW
A black BMW M3 CS Touring car is shown driving on a winding race track with trees and a blue sky in the background. White text overlayed on the image asks, "ARE YOU FAST ENOUGH TO CATCH THE CAR TWICE?" A white outline highlights a section of the track and the car within it.
Ran 13 days
BMW
A 3D rendered advent calendar with a snowy roof and festive lights is shown. Small toy cars are placed in some of the numbered doors, with numbers ranging from 2 to 24 visible. The calendar is designed to resemble a house with a Christmas tree inside. The text overlay poses a question about what is behind door 24, creating a sense of anticipation for the holiday reveal.
Ran 12 days
BMW
A sleek, blue BMW iX3 is parked on a city street in front of a modern building. The text "NEW DAY, NEW RIDE." is overlaid in large white font at the top of the image, with smaller text below reading "THE NEW BMW iX3.". The car is the central focus, positioned dynamically on the road, suggesting movement and a fresh start.
Ran 10 days
BMW
A collage of BMW lifestyle apparel and accessories is arranged in a circular, pyramid-like formation against a white background. The items include various t-shirts, hoodies, jackets, pants, bags, and hats, all featuring the BMW logo or M branding. At the top of the image, the text "BMW LIFESTYLE" is displayed, and in the bottom right corner, "BLACK FRIDAY SALE" is prominently featured. The top right and bottom left corners also show "UP TO 70% OFF" indicating a sale promotion.
Ran 10 days
BMW
The creative features a close-up shot of Spider-Man in his iconic red and blue suit, crouching in what appears to be a city environment. The background is blurred, showing buildings and vehicles, suggesting movement or a dynamic scene. At the bottom of the screen, a digital display shows "14 mi 5:55 PM" and the BMW logo, indicating this is likely a car advertisement. The hook text, "Some rides are worth taking… just ask Spider-Man.🤟", is overlaid on the image, connecting the superhero to the BMW brand.
Ran 10 days
BMW
A stylized 3D illustration depicts a desert landscape with large cartoon cacti and sand dunes. A silver sedan is driving on a dark road towards a checkered finish line. In the background, a wooden barrel and a rustic cart are visible. The scene is bright and sunny, with long shadows cast by the objects. The overall aesthetic is playful and game-like, suggesting an in-car entertainment experience.
Ran 9 days
BMW
A woman with dark hair and bangs is shown in profile, driving a car. She is wearing a grey sweater over a light blue collared shirt and has a seatbelt on. The background is blurred, showing hints of a storefront with red and white awnings. On-screen text reads: "No spills, just glide with BMW Symbiotic Drive. ⛸️ Redefining the ride with Assisted Driving features. ✨ #BMW #THEiX3 #BMWIntelligence".
Ran 9 days
BMW
A dark blue BMW iX3 drives down a city street. The front of the car is visible, showing its headlights and grille. Buildings line the street, with some trees and shadows. On-screen text reads "Fine dining but fast food. 👨‍🍳" and "Up to 372km range from 10 mins charging. No time for dessert. ⚡️". A disclaimer at the bottom states "Model or feature shown may not be available in some markets."
Ran 8 days
BMW
A silver BMW sedan is parked on a golf course, surrounded by a crowd of spectators. A flag with the BMW logo is planted near the car. Text overlays on the image read "Charge time = stream time 📺" and "Your favourite BMW content, right inside your BMW."
Ran 8 days
BMW
A dark blue BMW sedan drives on a wet highway in what appears to be rainy or misty conditions. The car's headlights and grille are illuminated. The text "And breathe. 😮‍💨" appears at the top of the screen, followed by the question "What would you watch on the BMW Passenger Screen?" The hashtags #BMW #THENEWBMW7 #7Series #BMWIntelligence are displayed below the question.
Ran 8 days
BMW
A dark blue BMW iX3 electric SUV is parked in an outdoor parking lot. The car is viewed from the rear, with its taillights illuminated. The background features lush green trees, bushes, and a distant mountain range under a clear blue sky. On-screen text overlays the image, stating 'This is our Roman Empire.' and 'The BMW iX3 with BMW Intelligent Personal Assistant. ✨' followed by hashtags and legal disclaimers.
Ran 8 days
BMW
A dark blue BMW electric car is parked on a city street. The sun casts shadows from trees onto the car and the asphalt. White text overlays the top portion of the image, listing everyday activities like "Grabbing a drink", "Getting dressed", and "Getting ice cream", followed by "Basically everything". The license plate of the car is visible and reads "M IA 677E".
Ran 8 days
BMW
The creative displays a car's infotainment screen showing a game of UNO. The game interface features player names like 'BRAD', 'DRIPPY', and 'DREW', with cards and scores visible. The text overlay at the top reads 'Car games > card games 🎮'. The background shows a blurred image of people standing around a car, suggesting a real-world setting. The overall impression is of in-car entertainment options.
Ran 7 days
BMW
A deep red BMW X7 M60i xDrive is parked on a paved surface with a clear blue sky in the background. The car is angled towards the viewer, showcasing its front grille and headlights. In the distance, a person is sitting on a low wall, looking out at the horizon. The text "Plan it. See it. Drive it... into reality." is overlaid on the image, followed by the car's model name and hashtags.
Ran 7 days
BMW

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