AdSwipeFile

Mous ads

The hooks, angles and offers behind Mous’ Facebook and Instagram ads, filed by format and niche.

Ads
17
Newest ad
October 2026
Main niche
Electronics / Tech 17
Top formats
Updated
Oct 31, 2026
Longest run
318 days
Visual formats
Hook tactics
Niche
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A young man with brown, wavy hair and a mustache is looking directly at the camera, holding a small black microphone up to his mouth. He is wearing a dark t-shirt. The background is blurred, showing hints of indoor lighting and possibly some storage containers. On-screen text reads: "Your new iPhone deserves more." The overall impression is that of a creator speaking directly to the viewer about a product.
Ran 318 days
Mous
A hand-drawn graphic with bold, black and red text that reads "YOUR CASE NEEDS MAGNETS". Below the text, a blue circle with a black outline is depicted, resembling a magnet. An arrow points from the text to the magnet graphic. The background is white, with faint green grid lines visible, suggesting it's on a cutting mat. The overall aesthetic is simple and illustrative, highlighting a key feature of the product.
Ran 264 days
Mous
A dark, high-angle shot showcases a black backpack with "MOUS" and "Mercedes-AMG Petronas Formula One Team" branding. Three iPhone cases with similar branding are displayed around the backpack, one in the foreground left, one floating above the backpack, and one to the right. The bottom of the image features the Mercedes-Benz star logo and "AMG PETRONAS FORMULA ONE TEAM" text, followed by "MOUS X MERCEDES-AMG PETRONAS F1 TEAM" and "OFFICIAL TEAM GEAR" in large white letters.
Ran 179 days
Mous
A blurred, dynamic shot of a Mercedes-AMG Petronas Formula 1 car on a race track. White text overlaid on the image reads "SO HOW DOES IT WORK?". The creative is designed to pique the viewer's curiosity about the technology or performance of the car or related products.
Ran 179 days
Mous
A close-up shot of a green iPhone case is shown at an angle, with a grey, rocky surface in the foreground and a muted green background. White text overlaying the image reads "IPHONE 17 CASES HAVE LANDED" and displays the "Mous" logo. The creative highlights the arrival of new iPhone cases, emphasizing their protective qualities and sleek design.
Ran 136 days
Mous
A clean, minimalist product shot features four phone cases in different colors (black, lavender, orange, and light green) arranged diagonally against a soft blue background. Each case is shown from the back, highlighting the camera cutout. At the top of the image, a white rectangle contains the Google 'G' logo and the text 'made for Google Pixel' and 'Pixelsnap compatible'. Below the Google logo, large white text reads 'CO-DESIGNED WITH GOOGLE FOR PIXEL'.
Ran 131 days
Mous
A black backpack is held by a person's hand, with the camera angled downwards from a high vantage point. The backpack is the primary focus, with its zippers and straps visible. In the background, a street scene with a few people and buildings can be seen, blurred due to the focus on the product. Text overlays highlight the backpack's features and benefits, such as its numerous storage pockets and compartments, designed for commuters and adventurers.
Ran 81 days
Mous
An aerial shot shows a small plane flying over a vast field of solar panels. The text "thrown it" is overlaid on the image in large white letters, angled with the plane. The ad copy mentions the first Mous suitcase is now shipping and urges customers to order before stock runs out.
Ran 47 days
Mous
Three iPhone cases with distinct designs are showcased against a dark background with a concrete floor. The central case features the Mercedes-AMG Petronas Formula One Team logo and a pattern of small orange dots. The case on the left has a black and orange snake-like pattern, and the case on the right has a black and orange abstract design. White text at the bottom right reads "STYLED BOLD. BUILT STRONG."
Ran 45 days
Mous
Richard Branson is shown from the chest up, wearing a dark blazer over a white t-shirt. A red arrow points to a small microphone clipped to his shirt. The word "this" is overlaid in white text on his t-shirt. He is holding the handle of a dark suitcase in his left hand, and his right hand is near his chest. The background is a softly lit room with sheer curtains. In the foreground, a bouquet of pink and green flowers is visible.
Ran 31 days
Mous
A person is captured mid-motion, appearing to jump or dance, with their body and arms blurred due to the movement. They are wearing dark clothing, including a hoodie and wide-legged pants. The background features a textured wall on the left and a dark, plain surface on the right. Overlaid on the image is the headline "Adventure without limits." and a description of a backpack's features.
Ran 31 days
Mous
A close-up shot focuses on a person's hands holding a dark blue and orange iPhone case. The word "So" is overlaid in white text on the back of the phone case, near the camera lenses. The background is softly blurred, showing hints of green and yellow foliage, suggesting an outdoor setting. The creative highlights the product's design and a single word, likely the start of a sentence or phrase.
Ran 29 days
Mous
A young man with curly brown hair is shown from the chest up, holding a black backpack in front of him. He is looking directly at the camera with a slight smile. The backpack has a buckle and strap closure and appears to be made of durable material. The text overlay on the image reads: "Built for 24 races across the world. Now heading somewhere with you." The ad promotes a summer sale with up to 25% off the Mous x Mercedes-AMG PETRONAS F1 Team Backpack.
Ran 18 days
Mous
A close-up shot shows a person's hands holding a light-colored box containing an orange phone case. The background is blurred with a radial zoom effect, showing hints of green and brown. On-screen text overlays the image, stating 'The most advanced case Mous has ever built for iPhone 18.' The text also highlights 'AiroShock® protection in every corner, stronger magnets, and three new ways to build your case.'
Ran 17 days
Mous
A green phone case with an orange interior is shown at an angle, resting on dark, rocky terrain. The background is dark gray with a grid overlay. White text on the left reads "BLACK FRIDAY" with an arrow pointing down. White text on the right reads "UP TO 50% OFF" with an arrow pointing left. An orange "SALE" banner is in the top left corner. The brand logo "MOUS" appears twice.
Ran 16 days
Mous
The creative is a close-up shot of the back of a smartphone, focusing on the camera lenses. White text is overlaid on the image, with the main hook being "DON'T INVEST UNLESS YOU'RE PREPARED TO LOSE ALL THE MONEY YOU INVEST. THIS IS A HIGH RISK INVESTMENT." Below the cameras, the word "invest" is also displayed in white text. The bottom portion of the image shows a textured, pearlescent material.
Ran 11 days
Mous
The creative shows a close-up of a dark, textured suitcase with the brand logo 'MOUS' in white. The background is blurred, suggesting an indoor setting with wooden elements. Text overlays the image, announcing an early access registration for owning a piece of Mous. The copy highlights the company's recent financial growth, product expansion, and customer trust, positioning the crowdfunding round as an investment opportunity.
Ran 6 days
Mous

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