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NykaaRetail / Marketplace

Nykaa ads: 43 winning Facebook and Instagram ads

Every Nykaa ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 461 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
2,580
Median run
19 days
Against Retail / Marketplace’s 12-day median
1.6×
In the library: 40 statics, 3 videos
43 ads
Ask Claude about Nykaa (opens Claude in a new tab)Meta Ad Library page of Nykaa (opens in a new tab)

Longest run

Longest run: 461 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Nykaa ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

43 ads

A promotional graphic for a luxury beauty retailer features four perfume bottles arranged around branded gift boxes. Pink ribbons swirl across the light background, adding a festive touch. The text highlights a discount offer and includes a prominent call-to-action button at the bottom.
Live461 days
Nykaa
A studio-shot product image of a pink deodorant spray can against a white background. The product label features text describing the scent and benefits, with a clear, minimalist design. To the left of the product, the scent profile is highlighted in bold red text.
Live213 days
Nykaa
A vertical ad featuring a jar of face cream centered against a light, textured background. Above the product are two stacked text blocks with bold claims about hydration and ingredients, while a small mountain peak and a penguin are illustrated at the bottom right. The product is highlighted with a blue graphic outline, and a call-to-action button is placed near the bottom.
Live129 days
Nykaa
A studio-lit, cropped shot of a person wearing black lace underwear. The image focuses on the product's fit and material against the person's torso and upper thighs. There is no text on the image.
Live104 days
Nykaa
A studio-shot image of an open jar of aloe vera gel with lemon extract. The white jar is filled with clear gel, and its white lid with gold trim is resting beside it. The product label is clearly visible on the side of the jar.
Live104 days
Nykaa
The creative shows a close-up, cropped view of two different pairs of women's underwear worn by models. The pair on the left is solid red with black lace detailing on the sides, while the pair on the right is white with a black polka dot pattern. The background is plain white, focusing entirely on the product fit and design.
Live104 days
Nykaa
The creative shows a bottle of skin therapy oil standing next to its product box against a plain white background. The packaging features text highlighting the product's benefits, including its ability to improve the appearance of scars, stretch marks, and uneven skin tone. A circular badge at the top identifies the brand as the number one stretch mark brand in the US.
Live104 days
Nykaa
A studio-shot image featuring a woman posing against a solid light blue background. She is wearing a matching dark-colored sports bra and leggings set with a pink floral pattern. The woman is looking down with her arms slightly raised, showcasing the activewear.
Live103 days
Nykaa
A studio-shot product image of a rectangular bar of soap wrapped in a textured, beige-colored paper band. The band is dark grey with white text detailing the product name, ingredients, and brand information. The soap is centered against a plain white background.
Live102 days
Nykaa
A studio-lit product shot of an open pink makeup compact, showing a matte blush powder inside. The compact is positioned on a clean, light-colored surface with soft shadows. Text is placed in the upper left corner, describing the product's finish and pigmentation.
Live102 days
Nykaa
A young woman with long dark hair is sitting on the floor against a plain, light-colored background. She is smiling and looking off to the side, wearing a maroon-colored bralette with clear straps and black denim shorts. The image is a clean, studio-style portrait focusing on the model and the clothing.
Live89 days
Nykaa
A studio-lit shot of a person wearing high-waisted, vibrant blue leggings and black athletic sneakers. The person is standing against a plain, light blue background. The image focuses on the fit and color of the leggings.
Live80 days
Nykaa
A studio-lit product shot of a blue jar of facial gel cream with a white dollop of product on top. The jar is centered against a plain white background. Text on the jar details the product name, its key benefits, and its suitability for specific skin types.
Live77 days
Nykaa
A studio-shot image of a purple aerosol deodorant spray bottle centered against a plain white background. The bottle features a floral illustration and brand text printed on its surface. The lighting is clean and even, highlighting the product's packaging design.
Live70 days
Nykaa
A studio-shot image of a lip balm stick centered on a white background. To the right, a vertical red banner contains the product name and its key features in white text. The product packaging itself also displays the brand name, SPF rating, and a small strawberry icon.
Live70 days
Nykaa
A studio-lit product shot of a tall, cylindrical deodorant spray can against a plain white background. The can features a yellow and white gradient design with a delicate floral illustration and brand text printed on the front. The cap is clear plastic, and the product details are clearly visible on the lower portion of the can.
Live49 days
Nykaa
A promotional static image featuring a copper-colored hair straightener on a pink patterned background. On the right, a black-and-white portrait shows a woman using the device on her hair. Text highlights a seasonal discount and the product's benefit, with a price comparison shown on the left.
Live46 days
Nykaa
A studio-lit product shot of a purple hair dryer against a plain white background. A bright pink circular badge is positioned in the top right corner, featuring white text that suggests the item as a gift option.
Live27 days
Nykaa
A studio-shot image of a clear glass bottle of hair serum with a white dropper cap, positioned on the right. A white, viscous drop of the serum is shown floating behind the bottle. To the left, black text on a white background highlights the product's clinical testing and a specific percentage increase in hair fiber strength.
Live26 days
Nykaa
A studio-shot product image features a lipstick tube and its applicator wand placed in front of a heart-shaped swatch of the product's color. On the left, two circular icons with text labels highlight product features. On the right, a vertical black bar displays the product name in white text.
Live21 days
Nykaa

Studio Shot, on 37 of its 43 ads

Counted over its 43 filed ads

Visual formats

Hooks it opens on

How Nykaa makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Nykaa's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Nykaa advertises on Facebook and Instagram

The library holds 43 ads from Nykaa in Retail / Marketplace, and 2,580 running on its Meta pages now. Its most common visual formats are Studio Shot (37 ads), Product Image (22) and Headline (6). Its ads most often open on Bold claim (4 ads), Aspirational (2) and Authority (2) hooks. Its ads stay up a median 19 days, 1.6× the Retail / Marketplace median of 12 days.

Brands like Nykaa

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

Ask Claude about Nykaa

Claude or ChatGPT searches its 43 ads here, reads them and answers with real creatives, each with how long it ran.

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