R.E.M. Beauty ads

The hooks, angles and offers behind R.E.M. Beauty’s Facebook and Instagram ads, filed by format and niche.

Ads
18
Newest ad
October 2026
Updated
Oct 31, 2026
Longest run
163 days
A blonde woman with wavy hair is holding up a blue lip gloss product to the camera. She is wearing a blue strapless top and a necklace with a turquoise pendant. White text overlaying the top of the image reads "Cotton Candy is back" with a blue heart and lollipop emoji. The woman is looking at the camera with a slight smile and her lips are slightly parted. The product is out of focus in the foreground, while the woman's face is in focus.
Ran 163 days
A close-up shot shows a woman with her hair pulled back, applying red lipstick. She is holding a silver lipstick case in her left hand and the lipstick tube in her right hand, bringing it to her lips. The text overlay reads: "we could talk about it more, but you really have to feel it for yourself 💋". The background is blurred, showing what appears to be a dressing room with clothes hanging on a rack.
Ran 110 days
A close-up, vertically oriented shot of a woman with dramatic eye makeup and glossy lips. She is looking slightly away from the camera, with her hair pulled back. The text overlay reads: "@greta.mikki creates an ethereal look with our sweet dreams eyeshadow quad in earth fairy ♡". The background is a plain grey.
Ran 40 days
A close-up shot focuses on a person's lips, which are adorned with shimmering, glittery lip gloss. The brand "r.e.m. beauty by ariana grande" is visible in the upper left corner. Below the lips, bold white text reads "sold out 3x" with the smaller text "back in stock now" underneath. The image highlights the plumping effect of the lip gloss as it is applied with an applicator.
Ran 17 days
A woman with dramatic eye makeup and a white headband holds up several R.E.M. Beauty makeup palettes. She is wearing a white sleeveless dress. The background is a room with curtains and vanity lights. The text on the palettes is visible, and the overall aesthetic suggests a holiday collection.
Ran 16 days
A close-up shot of a woman with glossy lips and pearl earrings, holding a clear tube of lip gloss. She is wearing a white textured top. In the background, a vanity mirror with lights and golden curtains are visible. The text overlay announces three new shades of a favorite glossy balm, available in a limited-edition set with unique holiday-inspired scents.
Ran 16 days
The creative features a close-up, profile shot of Ariana Grande, the founder of R.E.M. Beauty, looking towards the camera. The brand logo "r.e.m. beauty by ariana grande" is visible on the left side of the image. The text "herramientas para contar tu historia. híbridos multifuncionales con activos de skincare y fórmulas hipersensoriales que combinan creatividad y disfrute cotidiano. exclusivamente en sephora." is overlaid on the image, with the first sentence serving as the hook.
Ran 11 days
A close-up shot of Ariana Grande, a model, holding a R.E.M. Beauty product near her face. She has on dramatic, shimmery eye makeup and glossy lips. The R.E.M. Beauty logo and tagline "by ariana grande" are visible on the left side of the image. The text overlay in Spanish describes the brand's ethos and its exclusive availability at Sephora.
Ran 10 days
The creative features a close-up shot of Ariana Grande, the founder of R.E.M. Beauty, holding a product near her face. She is wearing shimmery, colorful eye makeup and has a soft smile. The R.E.M. Beauty logo and the tagline "by ariana grande" are overlaid on the left side of the image. The text copy, which is also overlaid, describes the brand's ethos of creativity, passion, authenticity, and magic, highlighting its exclusive availability at Sephora.
Ran 10 days
The ad features a close-up portrait of Ariana Grande, the founder of R.E.M. Beauty, looking directly at the camera. She is wearing soft pink eyeshadow and a pearl earring. The R.E.M. Beauty logo and "by ariana grande" are displayed on the left side of the image. The text "die schönheit alltäglicher kreativität – für grenzenlose selbstentfaltung. exklusiv bei sephora." is overlaid on the image, promoting the brand's message of self-expression and its exclusive availability at Sephora.
Ran 9 days
A close-up portrait of Ariana Grande, the founder of R.E.M. Beauty, is shown with soft pink makeup. The R.E.M. Beauty logo and tagline "by ariana grande" are displayed on the left side of the image. The text "the beauty of everyday artistry, delivering self-expression without boundaries." is overlaid on the image, with "Available at Sephora." appearing below it. The overall aesthetic is clean and highlights the artist's features and brand identity.
Ran 9 days
A close-up, profile shot of Ariana Grande, the founder of R.E.M. Beauty, looking towards the camera with a soft expression. She is wearing light blue clothing and has her signature makeup style. The R.E.M. Beauty logo and tagline "by ariana grande" are overlaid on the left side of the image in white text. The text "tools made to tell your story." is also overlaid on the image, serving as the hook.
Ran 9 days
The creative features a close-up shot of Ariana Grande, a model, looking over her shoulder towards the camera. She is wearing makeup and a light blue garment. The R.E.M. Beauty logo and tagline "by ariana grande" are visible on the left side of the image. The text "des outils pour raconter ton histoire. des hybrides multifonctions enrichis en soins et des formules hyper-sensorielles qui allient créativité et plaisir du quotidien. exclusivement chez sephora." is overlaid on the image, with the first sentence serving as the hook.
Ran 9 days
The creative features a close-up shot of Ariana Grande, the founder of R.E.M. Beauty, looking over her shoulder towards the camera. She is wearing subtle makeup and a light blue garment. The R.E.M. Beauty logo and the tagline "by ariana grande" are displayed on the left side of the image. The text "produkte, die deine geschichte erzählen. multifunktionale, mit hautpflege angereicherte hybride und hypersensorische formeln, die kreativität und leichtigkeit miteinander verbinden. exklusiv bei sephora." is overlaid on the image, highlighting the brand's philosophy and product features.
Ran 9 days
A close-up shot of Ariana Grande, the founder of R.E.M. Beauty, holding a product to her cheek. She is wearing dramatic eye makeup with iridescent shades of purple and pink. The brand logo and tagline "by ariana grande" are visible on the left side of the image. The text "we are the everyday artistry beauty brand. fuelled by passion. rooted in authenticity. a little magic. Available at Sephora." is overlaid on the image, with the first line serving as the hook.
Ran 9 days
The creative features a close-up shot of Ariana Grande, the founder of R.E.M. Beauty, holding a product near her face. She is wearing shimmery eye makeup and has a soft expression. The R.E.M. Beauty logo and the tagline "by ariana grande" are visible on the left side of the image. The text overlay describes the brand's philosophy, emphasizing everyday creativity, passion, authenticity, and a touch of magic, and mentions its exclusive availability at Sephora.
Ran 9 days
The creative features a close-up shot of Ariana Grande, a celebrity model, with soft pink makeup and her hair pulled back. The R.E.M. Beauty logo and tagline "by ariana grande" are displayed on the left side of the image. The text overlay reads "la beauté de la créativité au quotidien, pour une expression de soi sans limites. exclusivement chez sephora." The overall aesthetic is aspirational and focuses on beauty and self-expression.
Ran 9 days
The creative features a close-up shot of Ariana Grande, a celebrity model, with her signature makeup and hair. The R.E.M. Beauty logo is prominently displayed on the left side of the image. The text "la belleza de la creatividad cotidiana, para una expresión personal sin límites. exclusivamente en sephora." is overlaid on the image, highlighting the brand's message of everyday creativity and personal expression, exclusively available at Sephora.
Ran 9 days