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Rent the Runway ads

The hooks, angles and offers behind Rent the Runway’s Facebook and Instagram ads, filed by format and niche.

Ads
15
Newest ad
October 2026
Main niche
Fashion 15
Top formats
Updated
Oct 31, 2026
Longest run
118 days
Visual formats
Hook tactics
Niche
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A woman with wet hair and a colorful tie-dye dress smiles as she sits by a pool. A small inset image displays a different view of the same dress, labeled "Nightcap." The text overlay asks a question about the time spent on shopping, planning, and laundry, implying a solution is coming. The overall scene evokes a relaxed, vacation-like atmosphere.
Ran 118 days
Rent the Runway
A woman with wet hair, wearing a colorful tie-dye dress and a beaded necklace, smiles as she sits by a pool. A small inset window displays a digital rendering of the dress with the text "Nightcap" below it. The ad copy highlights the convenience of Rent the Runway's service, emphasizing fast delivery, style swapping, and no laundry or shopping required for an easy closet refresh.
Ran 104 days
Rent the Runway
A woman in a blue and white striped dress is joyfully holding a bottle of white wine in front of the Eiffel Tower. She is laughing and looking to her right, with her left arm extended and holding the bottle. The background shows a grassy field with trees and the iconic Parisian landmark under a cloudy sky. The text overlay reads 'Parisian dreams and a bottle of wine. 🍷✨', evoking a sense of carefree celebration and travel.
Ran 68 days
Rent the Runway
A woman in a black dress stands on a balcony, holding a drink and basking in the sun with her eyes closed. The background features a scenic view of rolling hills and trees under a clear blue sky. Text overlay reads: "POV: You're on vacation and your outfit is finally as good as the view."
Ran 68 days
Rent the Runway
A person stands outdoors, wearing a mesh top with a repeating pattern of vintage tomato labels and a bib number that reads "178". They are also wearing red shorts and pink boots, and holding two large, ripe tomatoes in their hand. The background consists of lush green foliage with some autumn leaves. The text "178" on the bib number serves as the hook, suggesting a connection to a competition or a specific item number.
Ran 62 days
Rent the Runway
A young woman with blonde hair stands on outdoor steps, holding a black notebook and a book. She is wearing a tan and navy striped rugby shirt with a white collar and white jeans. The shirt has embroidered details and a "SEA NEW YORK" patch. White earbuds are draped around her hands. Text overlaid on the image reads, "The perfect outfit for a study date."
Ran 62 days
Rent the Runway
A close-up shot shows a person holding a smartphone displaying the Rent the Runway app. The app screen features an outfit suggestion with a top, pants, a backpack, and sunglasses, with options to categorize the style as 'Date Night,' 'Everyday,' 'Vacations,' 'Workwear,' or 'Formal.' Below the outfit, a prominent 'Add to Bag' button is visible. The app interface also includes navigation icons for 'Home,' 'Browse,' 'Closet,' 'Favorites,' and 'Account.' The overall visual emphasizes the app's styling and shopping features.
Ran 62 days
Rent the Runway
A young blonde woman with sunglasses and a pearl necklace walks down a sidewalk on a sunny day. She is wearing a pink floral print dress and a cream-colored cardigan draped over her shoulders. She carries a light pink bucket bag. The text "Back-to-School: Ally's Way" is overlaid at the top of the image in a yellow, handwritten-style font. Decorative graphic elements, such as squiggly lines, a star, and a grid, are also overlaid on the image.
Ran 62 days
Rent the Runway
Two women are posing together against a teal textured wall. The woman on the left wears a black dress with white polka dots and pearl earrings. The woman on the right wears a vibrant blue long-sleeved dress with a patterned sash and large gold spiral earrings. The text overlay reads, "The perfect dress for every occasion." The image is a lifestyle shot featuring models.
Ran 54 days
Rent the Runway
A woman in a teal satin dress is shown from the chest down, with her left hand on her hip and her right arm extended. The text "Fall Formalities? Reserve Ahead" is overlaid on the left side of the image. Below that, the text "Reserve now. Receive on time." is also overlaid. The background is a textured, light-colored surface. The woman is looking down and to the side with a slight smile.
Ran 54 days
Rent the Runway
A deep red, leather tote bag with a triangular shape and a single handle is shown against a plain white background. The bag has a subtle embossed logo on its front. Text overlays the image, asking "Why spend thousands on a dress you’ll only wear once?" and continues with "Rent styles worth up to $3,000 for a fraction of the cost. Subscribe now and look luxe without the splurge."
Ran 26 days
Rent the Runway
A woman in a shimmering gold and purple dress smiles at the camera. The text overlay reads "RENT THE RUNWAY" at the top, and "Always wanted to try RTR?" in large font below. Further down, it says "PLANS STARTING AT $78/MO WITH CODE TREAT" and a button that says "Start Today" with an arrow. The image is a studio shot of a model wearing a formal gown.
Ran 16 days
Rent the Runway
A woman in a shimmering gold and purple dress smiles at the camera. The text "RENT THE RUNWAY" is displayed above the hook "Always wanted to try RTR?". Below the hook, it reads "PLANS STARTING AT $78/MO WITH CODE TREAT". A button at the bottom says "Start Today" with an arrow.
Ran 12 days
Rent the Runway
A high-gloss, dark brown shoulder bag is displayed against a plain, light grey background. The bag has a curved top handle and a zipper closure across the top. The lighting highlights the shiny texture of the material. There is no text or copy present in the creative.
Ran 4 days
Rent the Runway
A black leather handbag with a single curved strap is displayed against a plain grey background. The bag is shown from the front, with its opening slightly curved and its body a soft, unstructured bucket shape. The lighting is even, highlighting the texture of the leather and the clean lines of the accessory. There is no text or other elements present in the creative.
Ran 4 days
Rent the Runway

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