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Sans ads

The hooks, angles and offers behind Sans’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Consumer Goods 20
Top formats
Updated
Oct 31, 2026
Longest run
81 days
Visual formats
Hook tactics
Niche
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A light green air purifier sits on a dark green surface, casting a shadow. White text at the top of the image reads "sans" and "Back in stock!". A blue banner across the bottom of the image states "The Sans Air Mini. Now in four limited colors.". A grey banner above it lists "Sand • Agave • Neptune • Cocoa".
Ran 81 days
Sans
A white air purifier is shown with its filter compartment open, revealing a grey, dusty filter. A hand is reaching into the compartment, seemingly to remove the filter. A comment bubble is overlaid on the image, displaying a user's shocked reaction to the amount of particles captured by the filter, indicated by a nauseated emoji.
Ran 77 days
Sans
The image displays three air purifiers from the brand Sans. A large white air purifier is in the background, with two replacement filters in the foreground. Text overlays highlight the product's features, such as "3-stage HEPA 13 filtration designed to capture up to 99.97% of particles including pesky allergens." Another text element reads "After just a few months!" with a blue arrow pointing to the grey filter. The main headline reads "THANK YOU" with a sub-headline "— Your Runny Nose."
Ran 74 days
Sans
Two white Sans air purifiers, one larger and one smaller, are shown in a softly lit room. White text overlays the image, with a pink banner at the top reading "Huge Sale". Below the banner, larger white text reads "Air + Air Mini". The purifiers have subtle steam or mist emanating from their tops, indicating they are functioning. The overall impression is clean and modern, highlighting the product's design and function.
Ran 72 days
Sans
Two white Sans air purifiers are shown against a light grey background. The larger purifier is on the left and the smaller one is on the right. A blue circular graphic overlay on the right side of the image contains white text that reads "Up to 35% off your first bundle". Above the air purifiers, large dark grey text reads "Healthy Air Starter". Below this, smaller text reads "The essential setup for cleaner air through the whole home." A blue button at the bottom of the image reads "Get started".
Ran 69 days
Sans
A clean, white air purifier with the brand name "sans" is shown in a well-lit, minimalist room with wooden floors and a wooden bench with cushions. The text overlay begins by posing a relatable question about the unseen threat of airborne particles in the air, contrasting it with visible hygiene practices. It then transitions into explaining how the air purifier addresses this issue by detailing its filtration capabilities and benefits.
Ran 69 days
Sans
The creative shows the inside of an air purifier with visible dust and particles. White text overlaid on the image reads "dirty air is affecting the way you feel." The ad copy highlights the product's ability to clean large spaces, its HEPA 13 filtration for dust and dander, activated carbon for odors and chemicals, and its quiet operation. It also promotes a limited-time offer of $100 off with free shipping.
Ran 44 days
Sans
A person is shown from the back, holding a white air purifier with a black handle. They are in a well-lit room with large windows and sheer curtains. The text "Get the gunk out of your air in three easy steps" is overlaid on the image. The scene depicts a domestic setting, suggesting the product is for home use and addresses a common household problem.
Ran 44 days
Sans
A man sits on a couch, looking towards the camera with a slightly weary expression. He is wearing a grey t-shirt and dark pants. In the foreground, a white and black air purifier is visible. White text overlaid on the image reads, "For those who hate dusting...". The scene suggests a common household chore and the desire for a solution.
Ran 44 days
Sans
A person points to the dirty filter of a white air purifier. A speech bubble above the person's head asks, "I NEVER have to dust again?! 😳". Below the air purifier, text reads, "If it's not in the filter,". The image implies that the air purifier captures all dust, eliminating the need for manual dusting.
Ran 43 days
Sans
The image shows a close-up of a white window frame and the adjacent wall, which is heavily stained with black and grey mold. The wall paint is peeling in one section, revealing the underlying material. White text overlaid on the image asks, "do you have mould in your home?" A single metal key rests on the windowsill in the foreground.
Ran 34 days
Sans
A person's hand is shown holding a plastic sheet over the top of a Sans brand air purifier, which sits on a wooden coffee table. The text overlay reads "THIS is how I keep my apartment clean without dusting every day." The scene is brightly lit by natural light coming from a window in the background, and a couch is visible behind the air purifier. The overall impression is a clean, modern living space.
Ran 34 days
Sans
A white Sans air purifier with a blue light ring on top is shown in a dimly lit room. White text on a black background overlay reads "Please stop using our $100 off Sans discount". The product is the main focus of the image, with the text directly addressing the viewer about a discount.
Ran 32 days
Sans
The creative shows a sunlit wooden floor with a couch and a plant in the background. The word "day" is overlaid on the floor in large white text with a subtle shadow. The image is clean and bright, suggesting a well-maintained living space. The text "day" likely serves as a simple, evocative hook, possibly implying a fresh start or a pleasant atmosphere.
Ran 31 days
Sans
A product image of a beige air purifier is displayed prominently against a neutral background. A white frame overlays the image, containing text that reads "OUR NEW LIMITED EDITION COLOR" and "SAND" in large, bold font. A blue starburst graphic is placed on the right side of the air purifier, with the words "LIMITED EDITION" and "Selling Fast!" written in white text.
Ran 31 days
Sans
A white paper poster is taped to a metal pole. The poster has black text that reads "Your guests can smell your home odor". Below that, it says "Try Sans Air Purifier for up to 35% off". The brand name "sans" is at the bottom of the poster. The poster is slightly crumpled at the bottom right corner.
Ran 21 days
Sans
A white air purifier with a blue light on top is shown in a hallway with tiled flooring. Next to the air purifier is a small, dark wood side table with a book and a candle on it. Text overlays the image, detailing the air purifier's capabilities, such as capturing 99.97% of particles and filtering chemicals, VOCs, odors, and gasses.
Ran 16 days
Sans
Four Sans Air Purifier Minis in pastel colors (pink, beige, light blue, and sage green) are arranged on a wooden surface. White text overlays the image, with the main headline "Air Mini" in large, bold letters, followed by "in limited edition colors" in a smaller font below. The product is the central focus, showcasing its design and color options.
Ran 16 days
Sans
A hand is shown wiping down a white window frame with a white paper towel. Outside the window, out-of-focus white flowers and green foliage are visible. The text overlay states, "No matter where you put it, Sans gives you a happier, healthier home." Below this, bullet points list product benefits such as cleaning area, filtration type, odor removal, safety for families and pets, and quiet operation.
Ran 13 days
Sans
A family of four, two parents and two children, are standing in a modern kitchen around a white countertop. In front of them are several glasses of water and a sleek white water purifier. The mother is speaking and gesturing with her hands, while the father and children look towards her. The text overlay announces the new Sans Water Purifier, highlighting its purity and ease of use.
Ran 11 days
Sans

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