Refreshed Nov 12, 2026

The hooks, angles and offers behind Serena & Lily’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Serena & Lily’s Meta page
103
Median runHow long its ads stay up
7 days
Against Home / GardenNiche median 15 days
0.5×

The messages Serena & Lily keeps paying for

Same idea, new creatives

  • “THE SALE OF THE YEAR”

    4 ads
    Serena & Lily ad: “THE SALE OF THE YEAR”Serena & Lily ad: “THE SALE OF THE YEAR”Serena & Lily ad: “THE SALE OF THE YEAR”

    Running since Nov 2026.

  • “THE WAIT IS OVER”

    2 ads
    Serena & Lily ad: “THE WAIT IS OVER”

    Running since Nov 2026.

  • “YOUR OWN KIND OF Holiday Magic”

    2 ads
    Serena & Lily ad: “YOUR OWN KIND OF Holiday Magic”

    Running since Nov 2026.

How Serena & Lily builds them

29 ads

What Serena & Lily's ads are made of, row by row.

Free with an account.

Longest running

All 29

The Serena & Lily ads that ran longest.

Free with an account.

A bento-grid layout displays eight images of home decor items and styled rooms surrounding a central dark brown tile. The central tile features the brand name in a serif font above the text 'THE ART OF LAYERING' and a 'shop now' call to action. The surrounding tiles show furniture, lighting, rugs, and bedding in a cohesive, warm aesthetic.
Active · 42 days
A high-quality, brightly lit photograph of a bedroom interior featuring a wooden canopy bed with a patterned headboard. The bed is dressed in crisp white linens, flanked by two bedside tables with textured lamps. The scene is styled to look like a professional interior design magazine spread.
Active · 30 days
A woman stands on a ladder to hang a large magnolia garland over a black front door. She then steps down and hangs a matching magnolia wreath on the center of the door. The scene is shot from a fixed, straight-on angle, showing the transformation of the entryway for the season.
Active · 23 daysVideo
A woman demonstrates three different ways to style a throw blanket on an armchair in a bright, well-lit room. She is shown in a single, continuous shot, placing the blanket on the chair in three distinct arrangements. Text overlays appear on the screen to label each styling method as she performs it.
Active · 23 daysVideo
A studio-lit product shot of a white wall sconce featuring a coral-like, branch-inspired design. The fixture has three arms, each topped with a simple white fabric lampshade. The entire piece is set against a clean, solid white background.
Active · 15 days
The video features a minimalist, animated graphic of a gift box wrapped in a green ribbon against a light-colored background. The text appears in a clean, elegant font, announcing a sale event. The animation is simple and static-like, focusing on the text and the ribbon design to convey a holiday or special occasion theme.
Active · 11 daysVideo
A cream-colored rectangular tag hangs from a blue velvet ribbon against a dark olive green background. The tag features elegant, dark green typography announcing a major sale event. A decorative gold flourish sits at the bottom of the tag.
Active · 11 days
A close-up, high-angle shot of light blue linen bedding. The image focuses on the texture of the fabric, showing a pillowcase and a folded sheet with delicate stitching details. The lighting is soft and natural, emphasizing the quality and comfort of the material.
Active · 11 days
The video features a minimalist, elegant background that resembles a gift-wrapped package with a green ribbon. The text on screen changes to announce a sale, highlighting the best pricing and free shipping, and finally inviting the viewer to build their wishlist. The aesthetic is clean, sophisticated, and focused on the promotional message.
Active · 11 daysVideo
A close-up, high-angle shot of crisp, white linen bedding. The image focuses on the texture of the fabric and the delicate hemstitch detailing on the pillowcase and duvet cover. The lighting is soft and natural, highlighting the clean, minimalist aesthetic of the bedding.
Active · 10 days
A high-quality, eye-level shot of a neatly made bed in a bright, neutral-toned bedroom. The bed features a light beige linen duvet cover and matching pillows, set against a woven rattan headboard with gold-accented feet. The image is clean, minimalist, and focuses on the texture and aesthetic of the bedding.
Active · 10 days
A vertical image shows a wooden front door decorated with a lush green wreath featuring a large white bow. The door is slightly ajar, revealing a glimpse of the interior. Large white text is overlaid on the image, announcing the opening of a holiday shop.
Active · 10 days
A cream-colored gift tag hangs from a blue ribbon against a dark blue background. The text on the tag announces a major sale event, highlighting the best prices and free shipping. The design is clean and elegant, resembling a high-end retail gift tag.
Active · 9 days
A collage-style advertisement features a central olive green rectangle framed in blue, surrounded by various home decor items like a light wood dresser, a blue chair, a rug, and a lamp. The text in the center announces a major annual sale event. A gold button at the bottom invites the viewer to shop the sale.
Active · 7 days
A static image features a floral arrangement in a vase placed on a textured wooden console table against a green wallpaper background. Large white text overlays the center of the image, announcing a major sale event. A gold-colored button at the bottom provides a clear call to action.
Active · 7 days
A video showcasing a set of rattan chairs around a white table in a sunlit dining room. The camera pans slowly around the furniture, highlighting the woven texture and design of the chairs. No people are shown, and the focus remains entirely on the product in a home setting.
Active · 7 daysVideo
This video showcases a series of elegant home interiors and outdoor dining spaces, featuring furniture and decor items. A person is seen walking through a doorway, and later, two people toast with glasses of wine. Throughout the video, elegant text overlays appear, announcing a seasonal sale event.
Active · 4 daysVideo
This video showcases a series of elegant home decor and furniture settings, including a dining table, a house exterior, and a patio area. The footage is interspersed with text overlays announcing a sale event. The video begins with a shot of a dining room seen through open doors, with the brand name and a call to action displayed over it.
Active · 4 daysVideo
This video showcases a warm, festive home environment filled with holiday decor, including wreaths, a Christmas tree, and cozy textiles. A family is shown enjoying time together, decorating and exchanging gifts, while elegant text overlays highlight the brand's holiday sale. The creative emphasizes a welcoming, aspirational atmosphere to promote their seasonal event.
Active · 4 daysVideo
This video showcases a home decor brand's holiday sale through a series of cinematic shots of a beautifully decorated house and outdoor patio. The footage features a car arriving at a home, a woman hanging a wreath, and a cozy dining setup, all framed within a static graphic overlay that resembles a gift box with a blue ribbon. The text on the screen announces the sale and the offer.
Active · 4 daysVideo

How Serena & Lily makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Serena & Lily's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Serena & Lily advertises on Facebook and Instagram

The library holds 29 ads from Serena & Lily in Home / Garden, and 103 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (12 ads), Text Overlay (9) and Offer-First Banner (6). Its ads most often open on Offer only (6 ads), Aspirational (5) and Bold claim (4) hooks. Its ads stay up a median 7 days, 0.5× the Home / Garden median of 15 days.