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The Farmer's Dog ads

The hooks, angles and offers behind The Farmer's Dog’s Facebook and Instagram ads, filed by format and niche.

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March 2025
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A photograph showcases a small, black and white dog with a red and white checkered bandana. The dog is positioned in front of a cardboard box labeled with branding elements. In front of the dog and box are several packages of dog food. The overall composition suggests a product presentation or unboxing scenario, focusing on fresh, human-grade dog food.
The Farmer's Dog
An ad with a dark green background and white text. The left side of the ad contrasts the negative aspects of "KIBBLE" (highly processed pellets, easy to over or underfeed, can sit in stores for months) with the positive aspects of "FRESH" (Healthy, human-grade food, precise, personalized portions, Made fresh & delivered to you). The right side of the ad presents the Kibble product as a pile of brown pellets sitting on a green background. The bottom right shows a bowl of fresh dog food, next to a red circle with The Farmer's Dog logo. The center large text area states 'Start feeding fresh.'
The Farmer's Dog
An advertisement showcasing a before-and-after comparison of a dog, likely illustrating the positive effects of a specific dog food. The ad is split into two sections, with the word 'BEFORE' above an image of a dog looking at the camera. The 'AFTER' section shows a noticeable change in the dog's appearance, suggesting improved health after feeding. Text overlay reads 'Food that will make a real difference to their health.' At the bottom, there is a bowl of dog food and a circular logo.
The Farmer's Dog
The ad is a vertical image with a dark green background. The top half of the image features the word 'KIBBLE' which is followed by a description of kibble as 'Highly processed pellets', 'Easy to over or underfeed', and 'Can sit in stores for months'. A pile of brown, round kibble pieces is shown on the right, next to the text. The center of the image features the text, 'It's time for a fresh approach to dog food.' The bottom half of the graphic is labeled 'FRESH', with descriptions of fresh food as 'Healthy, human-grade food', 'Precise, personalized portions', and 'Made fresh & delivered to you.' A bowl of fresh pet food is pictured at the bottom right with an orange circle with the logo within it.
The Farmer's Dog
An advertisement comparing two types of dog food. The top half of the ad displays a metal bowl filled with brown kibble. Text to the right of the bowl describes kibble as "Ultra-processed", stating, "Whatever this is", and "Can contain diseased meat". The bottom half shows a portion of fresh dog food. Text to the left labels it as "Fresh", describing it as "Gently cooked", with "Real meat & veggies", and stating "Human-food safety standards". The logo of ''The Farmer's Dog'' is also on the right.
The Farmer's Dog
A photo of a dog wearing a green bandana with the brand name written on it, sitting beside a brown cardboard box, also with the brand name on it. The dog is light brown and has curly fur. The box is sitting next to a door in a house. The dog is sitting on a tiled floor.
The Farmer's Dog
The ad features a split image showcasing a dog's before-and-after transformation. The left side shows the dog labeled 'BEFORE' in a slightly out-of-focus setting, while the right side shows the dog labeled 'AFTER' in a clear environment. The text below the images states, "Ricky has been eating The Farmer's Dog for the last two years and has never looked better!! He really is a totally different dog with so much more energy!!" and the signature of the user 'Ricky's person'. The ad includes the brand logo and a close-up image of pet food.
The Farmer's Dog
A charming outdoor scene featuring a small, fluffy dog sitting atop a brown cardboard box. The box has a circular logo that reads 'The Farmer's Dog Fresh Pet Food We test on humans.' The dog is set against a backdrop of autumn decorations, including pumpkins, hay bales, wheat stalks, and a stylized scarecrow. The setting suggests a front porch or entryway, with a glimpse of a brick exterior and a glass door in the background. The overall impression is warm, inviting, and suggestive of home and family.
The Farmer's Dog
A person's hand is holding two green-filled food packages. Two dogs, one golden retriever and the other a small wiry-haired dog, are near the packages, sniffing at them. The packages have labels on them, indicating a chicken recipe meal for dogs.
The Farmer's Dog
An ad showcasing a before-and-after image of a black dog. The 'Before' picture shows a heavier dog sitting. The 'After' picture shows a slimmer dog. Text in the ad highlights the dog's weight loss and the veterinarian's approval. A bowl of dog food is at the bottom.
The Farmer's Dog
The ad shows a split image with a dog in two states: 'BEFORE' and 'AFTER.' In the 'BEFORE' image, the dog is sitting on a wooden deck with its eyes closed. The 'AFTER' image shows the same dog standing upright, appearing more vibrant and alert. Large text in the middle reads, 'Food that will make a real difference to their health.' Below, a bowl of dog food is visible with an orange tag bearing the logo of 'The Farmer's Dog'.
The Farmer's Dog
A medium shot showcases a brown dog standing next to a brown cardboard box. The box has a white circle with the words "The Farmer's Dog" written on it. Below it says "Fresh Pet Food" and "We feast on humans." The dog, a poodle mix, is looking directly at the camera. The background is a warm-toned room with white doors and a wall with decorations.
The Farmer's Dog
An image featuring a dog sitting on a green couch, with bags of dog food beside it. The dog is looking directly at the camera. The left side of the image has the dog food bag, with a text overlay at the bottom that says 'A healthy life starts with healthy food.' The background is slightly blurred, showing a cozy, home-like environment.
The Farmer's Dog
A St. Bernard dog sits on a grassy field with a leash attached to its collar. Next to the dog, a dark green bag with handles is visible. In the background, trees and foliage are blurred out, creating a soft bokeh effect. The overall composition emphasizes the dog and the bag, likely advertising a pet food service.
The Farmer's Dog
The ad is vertically oriented, set against a dark green background. It's divided into two sections. The top section highlights 'KIBBLE' with a picture of brown, pellet-shaped dog food. It includes some text, 'Highly processed pellets; Easy to over or underfeed; Can sit in stores for months'. The bottom section presents 'FRESH' with a picture of dog food, and further lists 'Healthy, human-grade food', 'Precise, personalized portions', 'Made fresh & delivered to you'. The text encourages viewers to 'Try dog food that's real food.' A logo of a dog face is in the center of a red circle.
The Farmer's Dog
A light brown Labrador puppy sits attentively and looks upwards. To the right of the dog is a green tote bag with a round, orange logo containing the words "Long Live Dogs" and "The Farmer's Dog" printed on it. Below the tote bag on a wood floor is a clear bag containing food. The setting appears to be a modern kitchen, with a stainless steel refrigerator visible in the background.
The Farmer's Dog
A medium shot of a dog sitting inside a brown cardboard box. The dog is a Shetland Sheepdog, looking upwards with a focused expression. The box is labeled with the text "long live dogs" and shows the logo of a pet food company. The background includes a dark brown entertainment center and decorative garland. Golden hour lighting.
The Farmer's Dog
A brown dachshund dog sits in front of three bags of dog food. The dog looks towards the camera. The bags are labeled with different recipes and the amount to feed. Toys are scattered around.
The Farmer's Dog
An image featuring a golden doodle puppy lying on a wooden floor. The puppy is looking directly at the camera. To the puppy's right is a brown cardboard box with the logo on it. Behind the puppy is a wooden dog bowl stand and a glimpse of a white couch and stairs in the background.
The Farmer's Dog
A golden retriever puppy with its tongue sticking out sits in a cardboard box with the words 'long live dogs' printed on it. The puppy is wearing a pink collar and the box is in a backyard setting with a tree full of oranges in the background. The dog rests its paws over the box.
The Farmer's Dog

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