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UEFA Champions LeagueEntertainment / Media

UEFA Champions League ads: 21 winning Facebook and Instagram ads

Every UEFA Champions League ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 18 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
359
Median run
6 days
Against Entertainment / Media’s 11-day median
0.5×
In the library: 10 statics, 11 videos
21 ads
Ask Claude about UEFA Champions League (opens Claude in a new tab)Meta Ad Library page of UEFA Champions League (opens in a new tab)

Longest run

Longest run: 18 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

UEFA Champions League ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

21 ads

A digital game interface is shown against a stadium background, where a grid of blue tiles flips to reveal matching pairs of products and tickets. The game is a memory-style matching challenge that concludes with a call to action to win match tickets. The overall aesthetic is clean and branded with the UEFA Champions League logo.
Live18 days
UEFA Champions League
A vertical graphic features a dark blue background with a large, stylized star pattern. At the top, logos for the UEFA Champions League, Pepsi, and Lay's are displayed alongside the text 'PERFECT MATCH'. Below this, the word 'WIN' appears in large, bold cyan letters, followed by the text 'UCL MATCH TICKETS!' in white. The bottom portion of the image shows a digital illustration of two soccer match tickets floating over a stadium field.
Live18 days
UEFA Champions League
A digital memory game is shown on a football stadium background. The game consists of a grid of blue tiles with the UEFA Champions League logo. When tiles are tapped, they flip to reveal images of Pepsi cans, Lay's chip bags, or match tickets. Once all pairs are matched, the screen transitions to a final promotional graphic offering a chance to win match tickets.
Live18 days
UEFA Champions League
A digital game board with a blue background and UEFA Champions League branding displays a grid of tiles. As the tiles flip, they reveal pairs of product images, including a soda can and a bag of chips, followed by a pair of match tickets. The final scene transitions to a stadium background with text announcing a giveaway for tickets to a match.
Live18 days
UEFA Champions League
A vibrant graphic set against a stadium background features a large, bold call to action to win match tickets. At the top, logos for the Champions League, Pepsi, and Lay's are displayed alongside the text 'PERFECT MATCH'. Two stylized match tickets are shown in the center, and a prominent blue button at the bottom invites the viewer to enter.
Live18 days
UEFA Champions League
A digital memory game is shown on a football stadium background. The game consists of a grid of blue tiles with the UEFA Champions League logo, which flip to reveal images of Pepsi cans, Lay's bags, and match tickets. Once all pairs are matched, the screen transitions to a final promotional graphic offering a chance to win match tickets, including travel and accommodation.
Live18 days
UEFA Champions League
This video features a digital memory game set against a stadium background. A grid of blue cards flips over to reveal matching pairs of products and tickets. Once the game is complete, the screen transitions to a promotional message offering a chance to win match tickets.
Live18 days
UEFA Champions League
A digital game interface shows a grid of blue tiles featuring the UEFA Champions League logo. As tiles flip, they reveal images of Pepsi cans, Lay's chip bags, and match tickets. The background is a stadium field. The final screen displays the offer to win match tickets with a call to action button.
Live17 days
UEFA Champions League
This video features a digital memory game set against a soccer stadium background. A grid of blue cards with the UEFA Champions League logo flips to reveal pairs of products and tickets. Once the game is completed, the screen transitions to a promotional message inviting the viewer to enter for a chance to win tickets to a match.
Live17 days
UEFA Champions League
A vibrant blue graphic features four professional soccer players posing in their team jerseys against a stylized background. Large white text at the top invites viewers to predict scores, while bold cyan text at the bottom promises prizes for participation. A Champions League logo is centered at the bottom, reinforcing the event's branding.
Live6 days
UEFA Champions League
This video features a digital memory game where the user matches pairs of football team logos and tickets to win a prize. The game is displayed over a background of a football stadium. The ad uses a gamified interface to engage viewers and encourage them to enter a competition.
Live6 days
UEFA Champions League
A vertical graphic featuring four professional football players in action poses against a stadium background. At the top, the UEFA Champions League, Pepsi, and Lay's logos are displayed alongside the text 'PERFECT MATCH'. Large, bold cyan text in the center announces the opportunity to win match tickets.
Live6 days
UEFA Champions League
A vertical graphic featuring four professional soccer players in their team kits against a dark blue background with a subtle stadium graphic at the bottom. At the top, the UEFA Champions League, Pepsi, and Lay's logos are displayed alongside the text 'PERFECT MATCH'. Large, bold cyan and white text dominates the center of the image, announcing a chance to win tickets to a match.
Live6 days
UEFA Champions League
A promotional graphic for a UEFA Champions League ticket giveaway featuring four professional football players in red jerseys. The background is a dark blue stadium pattern with the UEFA Champions League, Pepsi, and Lay's logos at the top. Large, bold cyan and white text in the center announces the chance to win tickets, with a prominent blue button at the bottom inviting the viewer to enter.
Live5 days
UEFA Champions League
A vibrant promotional graphic featuring four professional football players in their team kits against a stadium background. The top of the image displays the UEFA Champions League, Pepsi, and Lay's logos alongside the text 'PERFECT MATCH'. Large, bold cyan and white text dominates the center, announcing a ticket giveaway, with a prominent blue 'ENTER NOW' button at the bottom.
Live5 days
UEFA Champions League
This video features a mobile game interface where a user matches pairs of football-themed cards, such as team logos and tickets, on a grid. The gameplay is interspersed with high-energy clips of professional football matches showing goals being scored. The ad uses a bright, stadium-themed background and clear text overlays to guide the viewer through the game and the promotional offer.
Live5 days
UEFA Champions League
This vertical graphic features four professional football players positioned around a large, bold, cyan-colored text headline. The background is a dark blue stadium pattern with a faint green pitch visible at the bottom. At the top, the logos for the UEFA Champions League, Pepsi, and Walkers are displayed alongside the text 'PERFECT MATCH'.
Live5 days
UEFA Champions League
A vertical graphic features a professional soccer player in a blue and red jersey kneeling on the field with a finger to his lips. Above him, bold white and cyan text reads as a command. A large, square app icon with the tournament logo is centered in the lower portion of the image, set against a deep blue background with subtle geometric patterns.
Live3 days
UEFA Champions League
This video features a montage of high-energy soccer goals scored during professional matches. The footage shows players dribbling, shooting, and celebrating, followed by a final screen with a blue background and the UEFA Champions League logo. The text on screen encourages viewers to watch goals on the platform and download the app.
Live3 days
UEFA Champions League
A vibrant promotional graphic featuring four professional football players in their team kits, set against a stadium background. The text 'WIN UCL MATCH TICKETS!' is displayed in large, bold, cyan and white letters in the center. At the top, logos for the UEFA Champions League, Pepsi, and Walkers are arranged next to the text 'PERFECT MATCH'. A prominent blue button at the bottom reads 'ENTER NOW'.
Live3 days
UEFA Champions League

Gamification, on 10 of its 21 ads

Counted over its 21 filed ads

Visual formats

Hooks it opens on

How UEFA Champions League makes its ads

What its ads are built from, by type, counted over the ads we have read.

What UEFA Champions League's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How UEFA Champions League advertises on Facebook and Instagram

The library holds 21 ads from UEFA Champions League in Entertainment / Media, and 359 running on its Meta pages now. Its most common visual formats are Gamification (10 ads), Headline (10) and Animation (7). Its ads most often open on Bold claim (7 ads), Challenge (5) and Directive (3) hooks. Its ads stay up a median 6 days, 0.5× the Entertainment / Media median of 11 days.

Brands like UEFA Champions League

Other Entertainment / Media brands filed in the library.

All Entertainment / Media ads

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