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Uniqlo ads

The hooks, angles and offers behind Uniqlo’s Facebook and Instagram ads, filed by format and niche.

Ads
15
Newest ad
October 2026
Main niche
Fashion 15
Top formats
Updated
Oct 31, 2026
Longest run
61 days
Visual formats
Hook tactics
Niche
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A young Asian man walks down a street, holding a smoothie in one hand and a pink phone in the other. He is wearing a dark green hoodie and plaid pants. He has white wireless earbuds in his ears. The text overlay reads, "360°どこから見ても、モダンでカッコいい。" which translates to "Modern and cool from any 360° angle." The ad is for Uniqlo's new sweat collection.
Ran 61 days
Uniqlo
A young girl with a bright smile stands in a doorway, leaning forward. She is wearing a light green sweatshirt with a cartoon graphic of rabbits and the text "Musubinaoshi" on it, paired with a dark blue pleated skirt and white socks with black sneakers. The text "GIRLS" and "ちいかわ" are overlaid on the left side of the image, followed by "スウェットシャツ" and "気分が上がるカラー、お気に入りのデザイン。" which translates to "Sweatshirt. A mood-lifting color, a favorite design." The Uniqlo LifeWear logo is visible in the upper right corner.
Ran 55 days
Uniqlo
A man is sitting on a stool, wearing a grey Uniqlo sweatshirt and dark wash jeans. The background is a solid, muted grey. White Japanese text is overlaid on the image. The text reads, "こだわったのは、どんなコーディネートにも合わせやすいきれいな見た目と洗濯耐久性。長く着こなせる、タフで上質な一着。" Below this, it says "スウェットシャツ" and the price "¥3,990" is displayed prominently. The Uniqlo logo is visible in the upper right corner.
Ran 53 days
Uniqlo
The creative shows a rack of clothes with several hangers. A hand is reaching for a black coat on the right. White text overlays the image, asking "Q. If you're going to a cafe with friends?" The background is a plain white wall. The overall aesthetic suggests a fashion or lifestyle context, possibly related to choosing an outfit.
Ran 46 days
Uniqlo
A man stands leaning against a white wall, wearing a dark jacket over a teal sweater and dark pants. The text on the image asks, "Choosing outerwear is choosing yourself." It also features the Uniqlo logo and the name "Mizukawa Katamari (Kuuki Kaidan)." The overall aesthetic is clean and minimalist, focusing on the individual's style choice.
Ran 46 days
Uniqlo
A young Japanese woman with dark hair and a white beanie is wearing a white puffer jacket and white pants. She is leaning against a white wall and looking at the camera. The UNIQLO logo is visible in the top left corner. Text overlay reads: "How do you choose a Uniqlo outer that fulfills my desires?"
Ran 46 days
Uniqlo
The ad displays two Uniqlo shirts side-by-side against a light grey background. The left shirt is white and the right shirt is light blue. Text above the shirts reads "Ironing, 0 times. Two ways to wear." Below the white shirt, text states "Smooth and high-quality feel, Cotton 100%". Below the blue shirt, text states "Easy to move in, dries quickly, Stretch". A small disclaimer at the bottom reads "Light ironing may be required depending on washing conditions."
Ran 38 days
Uniqlo
The ad displays two folded men's dress shirts against a plain grey background. The shirt on the left is white, and the shirt on the right is light blue. Above the shirts, large Japanese text reads "Ironing, 0 times. Comfort, 2 ways." Below the white shirt, text states "Smooth and high-quality feel, 100% Cotton." Below the blue shirt, text reads "Easy to move in, dries quickly when sweaty, Stretch." At the bottom, the Uniqlo logo and "LifeWear" are displayed, with a smaller note about ironing conditions.
Ran 38 days
Uniqlo
A man and a woman stand in a bowling alley, each holding a bowling ball. The man wears a blue plaid shirt and black pants, while the woman wears a maroon hoodie and tan pants. Overlaid on the image is a white square frame containing Japanese text that translates to "Uniqlo's Smart Pants," followed by "UNIQLO SmartPants" in English. The creative highlights the versatility of Uniqlo's Smart Pants, suggesting they can be worn for both casual outings and work.
Ran 37 days
Uniqlo
This is an infographic-style ad from Uniqlo that displays clothing recommendations based on temperature. The main visual is a vertical temperature scale on the left, ranging from 25°C down to 10°C, with categories of clothing like "Long-sleeve shirt," "Cardigan," "Jacket," and "Down jacket" listed next to the corresponding temperatures. Across the top, there are tabs for "WOMENS," "MENS," and "KIDS," followed by rows of product images with their names and descriptions. The hook text, "In this season, the temperature difference between morning and evening becomes severe, so you don't know what kind of outerwear is good...", is displayed prominently at the top, followed by "Uniqlo's outerwear that solves such worries."
Ran 32 days
Uniqlo
The Uniqlo logo and "LifeWear" text are displayed at the top of the image. A person stands under a grey umbrella in the rain, wearing a dark coat and turtleneck. White Japanese text is overlaid on the bottom left of the image, which translates to "This year too, we will live with Heattech." The overall mood is somber and atmospheric, suggesting resilience in cold weather.
Ran 24 days
Uniqlo
The ad displays two folded men's dress shirts against a plain grey background. The shirt on the left is white, and the shirt on the right is light blue. Above the shirts, large Japanese text reads "Ironing, 0 times. Comfort, 2 ways." Below the white shirt, text states "Smooth and high-quality feel, 100% Cotton." Below the blue shirt, text reads "Easy to move, dries quickly. Stretch." At the bottom, the Uniqlo logo and "LifeWear" are displayed, with smaller text noting that light ironing may be necessary depending on washing conditions.
Ran 20 days
Uniqlo
A product shot features four Uniqlo half-zip sweatshirts in different colors: black, olive green, brown, and cream. The sweatshirts are arranged diagonally, with the cream one in the foreground. Large Japanese text overlays the image, with the top line asking "How do you wear it?" and the bottom line stating "Adult Sweatshirts." The overall presentation is clean and focuses on the product's styling potential.
Ran 17 days
Uniqlo
A close-up, profile shot of a person with blonde hair wearing a light-colored puffer jacket. The jacket has a high collar and appears to be made of a smooth, seamless material. The background is blurred, suggesting an outdoor setting with muted colors. On-screen text highlights the jacket's design features, including seamless construction, a minimalist silhouette, windproof and water-repellent properties, and overall excellent quality.
Ran 6 days
Uniqlo
A young woman wearing a beige baseball cap and a burgundy puffer jacket walks down a street, adjusting the collar of her jacket. She is wearing dark, wide-leg jeans and white sneakers. The text "UNIQLO 26FW New Item W's Reversible Down Short Jacket" is displayed at the top of the image, and the hook "Change your mood as one pleases." is positioned below it.
Ran 6 days
Uniqlo

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