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VansFootwear

Vans ads: 42 winning Facebook and Instagram ads

Every Vans ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 88 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
854
Median run
4 days
Against Footwear’s 22-day median
0.2×
In the library: 28 statics, 4 carousels, 10 videos
42 ads
Ask Claude about Vans (opens Claude in a new tab)Meta Ad Library page of Vans (opens in a new tab)

Longest run

Longest run: 88 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Vans ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

42 ads

A clean, studio-lit product shot of a single white canvas sneaker placed against a neutral, light-grey background. The shoe is shown in profile, facing left, with a subtle shadow cast beneath it. No text or additional elements are present in the image.
Live88 days
Vans
A studio-shot image of a single checkerboard slip-on shoe placed against a plain, light-colored background. The shoe is shown from a side profile, highlighting its classic black and white pattern and white rubber sole. There is no text on the image itself.
Live88 days
Vans
A single black and white toddler sneaker is centered on a plain, light-colored background. The shoe features a black upper with a white side stripe, white laces, and a thick white sole. The image is clean and minimalist, focusing entirely on the product.
Live62 days
Vans
A single white slip-on sneaker is positioned in the center of a plain, light-colored studio background. The shoe is shown from a side profile, highlighting its clean design and textured sole. There is no text or other elements present in the image.
Live61 days
Vans
This carousel ad features a series of images showcasing a new collection of skate shoes. The first card shows a skateboarder performing a trick in an urban setting, followed by several cards displaying the shoes in different neon-accented colorways. The final cards show the group of skaters posing together and close-up shots of the shoe details. There is no text on the cards themselves.
Live61 days
Vans
This carousel ad showcases the Rowan Z3 skate shoe through a series of lifestyle and product shots. The first card features a group of tattooed skaters in a living room with a large cow statue, while subsequent cards show the shoes in various colorways, close-ups of the sole, and a final product shot highlighting the Impact Waffle feature. The creative uses a blend of candid lifestyle imagery and clean studio product photography to introduce the new model.
Live58 days
Vans
A single black and white sneaker is shown in profile against a plain, light-colored background. The shoe is positioned in the center of the frame, highlighting its design and colorway. There is no text on the image itself.
Live54 days
Vans
A static image features three pairs of sneakers arranged in a circular pattern against a dark green background. Silver tinsel decorations are placed in the corners of the frame. The text 'Always Moving' is centered at the top, followed by the brand logo.
Live32 days
Vans
A person in a pink hoodie stands against a plain pink backdrop, holding their arms out. A collection of colorful sneakers floats in the air above their head, as if they are wearing them as a hat. Handwritten-style text appears on screen, pointing from the person's name to the brand name.
Live31 days
Vans
A group of young people in winter clothes are decorating a house set in a snowy, festive scene. They are shown laughing and playing, with close-ups of their shoes as they walk through the snow. The video ends with the group dancing together in the snow, and a stylized gold logo appears on screen.
Live28 days
Vans
A static image features three pairs of sneakers arranged in a stack against a dark green background. Silver tinsel decorations are placed in the top right and middle left corners of the frame. The text 'Always Moving' is printed in a light, elegant font above the brand logo.
Live27 days
Vans
A group of young people in winter clothes and sneakers hang out on the roof of a house covered in fake snow and Christmas lights. They play around, knocking over a snowman decoration, before jumping down into a pool filled with snow. The video features a playful, festive atmosphere with the group dancing and enjoying the snowy setting while wearing the brand's footwear.
Live25 days
Vans
A vertical static image shows three patterned sneakers stacked vertically on top of a decorative, classical-style marble pedestal. The background is a dark, textured wall with a vertical, wood-like grain. The brand name and the collection name are printed in white text in the upper left corner.
Live25 days
Vans
A group of young people in a festive, decorated room are shown in a series of fast-paced, energetic clips. They are wearing various styles of Vans shoes while engaging in playful activities like pillow fighting, skateboarding, and hanging out. The video features a recurring, stylized gold-and-green text overlay that introduces the brand's seasonal collection.
Live25 days
Vans
This video advertisement features a clean, minimalist design with a grey background and a white frame. It showcases different styles of black and white sneakers that alternate on screen. The text clearly states a military discount offer, providing instructions on how to verify status to receive the benefit.
Live17 days
Vans
A studio-lit, side-profile shot of a black platform sneaker on a plain, light-colored background. The shoe is entirely black, featuring a thick platform sole and the brand's signature side stripe. The image is clean and minimalist, focusing solely on the product design.
Live17 days
Vans
A studio-shot image of a single black high-top sneaker placed against a plain, light-colored background. The shoe is shown in profile, facing left, with a clean and minimalist aesthetic. There is no text on the image.
Live17 days
Vans
A person stands in front of a pink backdrop with a camera around their neck. A collection of colorful sneakers floats in the air above their head. The brand name is written in a hand-drawn style across the center of the frame.
Live15 days
Vans
A top-down view of three slip-on shoes with faux-fur lining resting on a soft, textured beige blanket. The shoes are arranged in a casual cluster, with two light-colored pairs and one tan pair visible. A decorative checkerboard border frames the entire image, and the text 'Give Cozy' is centered over the shoes.
Live14 days
Vans
This carousel ad showcases the Vans Half Cab Gore-TEX sneakers through a series of lifestyle and product-focused shots. The creative features a young man in an urban setting, alternating between close-ups of the shoes in snowy or city environments and shots of the person looking out over a city skyline. The imagery emphasizes the product's durability and style in various conditions.
Live4 days
Vans

Product Image, on 20 of its 42 ads

Counted over its 42 filed ads

Visual formats

Hooks it opens on

How Vans makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Vans's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Vans advertises on Facebook and Instagram

The library holds 42 ads from Vans in Footwear, and 854 running on its Meta pages now. Its most common visual formats are Product Image (20 ads), Studio Shot (17) and Headline (11). Its ads most often open on Aspirational (2 ads) and Demographic callout (2) hooks. Its ads stay up a median 4 days, 0.2× the Footwear median of 22 days.

Brands like Vans

Other Footwear brands filed in the library.

All Footwear ads

Ask Claude about Vans

Claude or ChatGPT searches its 42 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8