AdSwipeFile

Zillow ads

The hooks, angles and offers behind Zillow’s Facebook and Instagram ads, filed by format and niche.

Ads
30
Newest ad
November 2026
Main niche
Real Estate 30
Top formats
Updated
Nov 1, 2026
Longest run
62 days
Visual formats
Hook tactics
Niche
Format1 selected
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Hook2 selected
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3 ads

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The creative displays a modern, two-story house with gray siding, black trim, and a welcoming front porch with white railings. The house is situated on a green lawn with a paved driveway leading to the side. On-screen text overlays the image, stating: "Zillow makes it simple to find an agent, book tours and see what you can afford — so you can get the home you’re looking for." The overall impression is one of a clean, appealing property presented through Zillow's services.
Ran 62 days
Zillow
The creative displays a sign for "Avondale Trace" with trees and blue sky in the background. The text "Zillow helps you calculate costs so you can search for apartments with less guessing and more knowing." is overlaid on the image. The sign itself is a beige structure with the words "Avondale Trace" in green and black lettering, set against a light beige background with a curved yellow line above the text. The surrounding area has bushes and gravel.
Ran 62 days
Zillow
A close-up shot shows a family embracing. A woman in a blue sweatshirt is holding a young child who is being hugged from behind by a man. The text "FINDING" is overlaid on the image. The background features framed artwork on a wall. The overall scene conveys a sense of warmth and reunion.
Ran 62 days
Zillow
The image shows the exterior of a white, two-story house with brown shutters on the windows and a two-car garage. The house is surrounded by a lush green lawn and mature trees. The sky is partly cloudy. Overlayed text reads: "Tour homes and connect with a local agent seamlessly with Zillow®. Schedule a tour today."
Ran 62 days
Zillow
The image shows a nighttime view of several tall apartment buildings with many windows lit up. The sky is a deep blue, and streetlights and car headlights are visible below. Text overlays the image, asking "Ready to explore apartments up close?" and "Book tours instantly on select listings near you with Zillow Rentals."
Ran 62 days
Zillow
A wide shot of a monument sign for "Avondale Trace" is shown. The sign is beige with green and black lettering. The sign is surrounded by green bushes and trees. The sky is blue with a few clouds. There is no text overlay on the image.
Ran 62 days
Zillow
A wide shot of a modern, empty kitchen and living area. The kitchen features light gray cabinets, stainless steel appliances including a refrigerator and microwave, a large island with a sink, and pendant lighting. The living area is visible to the right, with a sliding glass door leading outside. Text overlays the image, stating "Rent an apartment the easy way. Search, save, tour and sign with Zillow Rentals."
Ran 62 days
Zillow
A low-angle shot of a tall apartment building with many windows and balconies. An airplane is visible in the sky above the building. Text overlays the image, stating that Zillow has filters for laundry, pets, and commutes, making it easy to find the perfect rental. The text also includes a call to action to 'Tour now.'
Ran 62 days
Zillow
The image shows a nighttime view of several tall apartment buildings with many windows lit up. The sky is a deep blue, and streetlights and trees are visible at the bottom. Text overlays the image, stating: "Don’t just wish for your perfect apartment. Filter for it, tour it and make it home — all with Zillow Rentals."
Ran 62 days
Zillow
A low-angle shot of a tall apartment building with many windows and balconies. An airplane is visible in the sky above the building. The text "Zillions of apartments. Ready when you are." is overlaid on the image. Below the building, a 7-Eleven store and the entrance to the apartment building are visible, with a dark blue car parked in front of the entrance.
Ran 62 days
Zillow
A white, two-story house with brown shutters and a two-car garage is shown from the front yard. The house is surrounded by lush green grass and mature trees. The text overlay reads: "Find an agent, tour homes and get the one you love — it’s all possible with Zillow." The image is a static photograph with text overlaid.
Ran 62 days
Zillow
A couple is shown kissing in a modern kitchen, sitting on the countertop near a window. The image is overlaid with text that reads, "We’ve been talking about what our next chapter might look like #zillowpartner". The copy below discusses finding a new home for building a family and creating memories, mentioning Zillow as a tool for this search. The scene includes kitchen cabinets, a marble countertop, bar stools, and appliances.
Ran 57 days
Zillow
The ad features a dark teal background with white and green text. At the top, the Zillow Home Loans logo is displayed. The main text reads "Options? We've got them." Below this, different loan types are presented with their down payment requirements: Conventional at 3% down, VA at 0% down, and FHA at 3.5% minimum down. At the bottom, it states "Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287."
Ran 51 days
Zillow
A woman in a plaid blazer is opening a wooden door and smiling at the camera. The Zillow logo is visible in the upper left corner of the door. The text overlay explains the benefits of having a buyer's agent.
Ran 40 days
Zillow
Three people are standing outside, engaged in a conversation. The person on the left, a man with a beard, is wearing a plaid shirt and gesturing with his hands. In the center, a woman with long brown hair, wearing a dark V-neck top, is looking at the man and smiling. To the right, another woman, partially visible, is holding a tablet and looking towards the center. A Zillow logo is visible in the upper left corner of the image. The text overlay reads: "Multiple tours, one plan. Keep everything in one place and move through your day with confidence."
Ran 40 days
Zillow
The creative shows a blurred background of a baseball stadium with a bright blue sky. Large white text overlays the image, reading "Sometimes home is right around the corner." Below the text is a simple arrow pointing to the right. At the bottom of the image, the Zillow logo and the MLB logo are displayed, along with the text "Official Partner of Major League Baseball" and the copyright information for MLB.
Ran 40 days
Zillow
A young child is shown from the side, swinging a yellow baseball bat in a suburban neighborhood. The Zillow logo is overlaid on the image. The child is wearing a white tank top and grey shorts, with white Crocs on their feet. The background shows houses and a white car driving down the street. The text overlay reads, "Stay in the game long enough and great things can happen."
Ran 40 days
Zillow
A young boy in an orange t-shirt and baseball cap stands on a baseball field, viewed through a chain-link fence. His back is to the camera, and a catcher's mask and water bottle are visible in the foreground. The text overlay reads, "Some dad advice rings true both for baseball and getting home." The scene evokes a sense of childhood sports and parental wisdom.
Ran 40 days
Zillow
The image shows a blurred background of a baseball stadium with a bright sky. Large white text is overlaid on the image, reading "Sometimes home is right around the corner." Below the text, a white arrow points to the right. At the bottom of the image, the Zillow logo and the MLB logo are visible, along with the text "Official Partner of Major League Baseball."
Ran 34 days
Zillow
A man with a beard and a grey shirt walks forward holding a small dog. Behind him, a large painting of a sky with clouds is propped against a wood-paneled wall. White text overlaid on the image reads "Own your someday." The overall scene evokes a sense of future planning and personal achievement.
Ran 31 days
Zillow

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