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31 Call to action first Hook Ad Examples

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The creative is a static graphic with a bright blue background. At the top, a white, abstract waveform logo is displayed. Below the logo, the word "Speechify" is written in large white sans-serif font. Further down, the words "Click Download" are also written in white sans-serif font, serving as the call to action.
Speechify
This is an infographic-style illustration that presents a spectrum of male archetypes, each with a breakdown of percentages for empathy, skills, independence, wisdom, and creativity. The archetypes include El Rey, El Padre, El Guerrero, El Mago, El Amante, El Sabio, El Explorador, El Creador, El Héroe, El Rebelde, El Bufón, and El Cuidador. At the bottom of the graphic, a prominent black button displays the text "TOMAR PRUEBA" (Take the Test). The hook is "¡Descarga la aplicación y haz la prueba! 💪" which translates to "Download the app and take the test! 💪".
Impulse Brain Training
A selfie-style photo of a young woman smiling at the viewer. The Tinder logo is prominently displayed in the center of the image, along with a call to action button that reads 'DOWNLOAD NOW'. The background is blurred, suggesting an outdoor setting.
Tinder

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