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Blue Bottle Coffee ads

The hooks, angles and offers behind Blue Bottle Coffee’s Facebook and Instagram ads, filed by format and niche.

Ads
18
Newest ad
October 2026
Main niche
Food / Beverage 18
Top formats
Updated
Oct 31, 2026
Longest run
125 days
Visual formats
Hook tactics
Niche
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A dark blue bag of Blue Bottle Coffee's 17FT Ceiling Espresso whole bean coffee is shown against a white background. The bag features the Blue Bottle Coffee logo and details about the coffee, including tasting notes of caramel, almond, and dried cherry. Text overlays on the image read "Experience the world's most beautiful coffees, available at Blue Bottle Coffee."
Ran 125 days
Blue Bottle Coffee
Two dark blue and beige ceramic cups are shown against a white background. The copy overlays the image, inviting the viewer to create matcha lattes and affogatos at home. The text highlights the rich taste and smooth texture of the matcha and encourages the viewer to secure their order today.
Ran 125 days
Blue Bottle Coffee
A blue bag of Blue Bottle Coffee's Hayes Valley Espresso whole bean coffee is shown against a white background. The bag has text detailing the brand, product name, tasting notes (Baking Chocolate, Orange Zest, Brown Sugar), and weight (NET WT 12 OZ (340 g)). There is also a USDA Organic certification badge on the bag. The ad copy, "Shop Blue Bottle Best Sellers," is not visible on the creative itself.
Ran 125 days
Blue Bottle Coffee
The image displays a minimalist setup for making iced matcha lattes at home. On-screen text reads "NO BARISTA REQUIRED" and "MAKE SMOOTH ICED MATCHA LATTES AT HOME." The scene includes a glass of iced matcha latte, a can of Blue Bottle Coffee matcha, a small dish of matcha powder, and a milk frother. The overall aesthetic is clean and modern, emphasizing the ease of preparing the drink.
Ran 110 days
Blue Bottle Coffee
A close-up shot shows a spoon with bright green matcha powder being drizzled into a small, textured ceramic bowl. The background is a plain, neutral gray, with a soft shadow cast by the bowl. The text overlay explains that the viewer can craft elegant matcha lattes and affogatos at home using matcha sourced from Uji, Japan, and that it is available at Blue Bottle Coffee.
Ran 107 days
Blue Bottle Coffee
A can of Blue Bottle Coffee Craft Matcha is shown next to a bowl of matcha powder and a glass of iced matcha latte. The text "FROM THE HEART OF UJI, JAPAN" is overlaid on the image in large white sans-serif font. The creative highlights the origin of the matcha, emphasizing its ceremonial grade and first harvest quality from Uji, Japan.
Ran 96 days
Blue Bottle Coffee
A top-down flat lay image shows a matcha ritual setup on a textured grey surface. In the center, a small ceramic bowl contains vibrant green matcha paste, with a bamboo whisk resting beside it. To the left, a tin of matcha powder and a glass of iced matcha are visible, along with two empty glasses. White text overlaid on the dark upper portion of the image reads "COMPLETE YOUR MATCHA RITUAL."
Ran 96 days
Blue Bottle Coffee
A close-up shot shows a hand pouring a vibrant green matcha liquid from a glass pitcher into a bowl of vanilla ice cream. The bowl is rustic and speckled. The matcha liquid has a frothy texture with small bubbles. The text overlay reads: "Enjoy a smooth, umami-rich cup — just vibrant Craft Matcha with a clean, balanced finish." The scene is set on a wooden table.
Ran 90 days
Blue Bottle Coffee
Three glasses of coffee are arranged on a dark surface. The text "MAKE EFFORTLESS MISO CARAMEL LATTES" is overlaid on the top left of the image. The coffee drinks appear to be a latte, an iced latte, and a cappuccino. The lighting is dramatic, with strong shadows cast across the scene.
Ran 75 days
Blue Bottle Coffee
Three miso caramel lattes are displayed on a dark, textured surface. Two are in tall glasses, one with ice and the other layered with milk and espresso. A third is in a white mug. White text overlaying the dark background reads "MAKE EFFORTLESS MISO CARAMEL LATTES". The image is well-lit with dramatic shadows, highlighting the drinks and the text.
Ran 75 days
Blue Bottle Coffee
A blue bag of Blue Bottle Coffee's Hayes Valley Espresso is shown against a white background. The bag has text that reads "BLUE BOTTLE COFFEE", "HAYES VALLEY ESPRESSO", "SIGNATURE BLEND", and "Tasting Notes: Baking Chocolate, Orange Zest, Brown Sugar". It also shows "WHOLE BEAN COFFEE" and "NET WT 12 OZ (340 g)". The USDA Organic seal is visible on the right side of the bag. The copy overlays the image, describing the product as a seasonal cafe favorite that includes espresso and limited-edition syrup.
Ran 67 days
Blue Bottle Coffee
A close-up, top-down shot of a clear glass mug filled with a light green matcha latte. The latte has a thick layer of white foam on top, dusted with a sprinkle of matcha powder. The mug casts a long shadow on the textured, light-colored surface it sits on. White text is overlaid on the top of the image, reading "BARISTA-LEVEL MATCHA LATTES".
Ran 62 days
Blue Bottle Coffee
A close-up shot of a light green matcha latte in a clear glass mug, topped with white foam and a sprinkle of matcha powder. White text overlayed on the top of the image reads "BARISTA-LEVEL MATCHA LATTES". The lighting creates a soft shadow on the right side of the mug.
Ran 61 days
Blue Bottle Coffee
A close-up shot shows dark brown syrup being poured from a silver spout into a clear glass filled with ice and a dark liquid. The text "INTRODUCING OUR VANILLA CHICORY SYRUP SUBSCRIPTION" is overlaid in white, sans-serif font across the top left of the image. The scene is set against a neutral grey background, with soft shadows adding depth.
Ran 53 days
Blue Bottle Coffee
A woman with long brown hair pulled back is speaking directly to the camera. She is wearing a bright blue sweatshirt and is in an indoor public space with a modern ceiling. She is holding a strand of her hair and looking down slightly as she talks. The text "Take great taste with you wherever you go." is overlaid on the video. The ad is for Blue Bottle Coffee and promotes their Craft Instant Coffees.
Ran 53 days
Blue Bottle Coffee
The image shows a serene mountain landscape at sunrise, with layers of mist settling in the valleys between the peaks. The sky transitions from a soft orange glow near the horizon to a pale blue overhead. White text overlaid on the lower half of the image reads "DRIVEN BY CURIOSITY". The overall mood is peaceful and contemplative, evoking a sense of exploration and wonder.
Ran 37 days
Blue Bottle Coffee
A flat lay image shows a matcha set on a textured surface, bathed in dramatic light and shadow. The set includes a ceramic cup with latte art, a tin of matcha powder, a dark blue bowl, and a bamboo whisk. White text overlaid on the image reads "OUR COMPLETE CRAFT MATCHA SET", directly addressing the viewer and highlighting the product.
Ran 34 days
Blue Bottle Coffee
A bag of Blue Bottle Coffee with the text "MEXICO" and "CHIAPAS FINCA SANTA CRUZ" is shown in the center of the frame. The bag also lists "TASTING NOTES" as "Caramel, Vanilla, Orange Zest". Above the bag, large white text reads "OUR LATEST SINGLE ORIGIN FROM MEXICO". At the very top, smaller white text states "LIMITED TIME ONLY". The background is a blurred image of coffee cherries on a branch.
Ran 33 days
Blue Bottle Coffee

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