Refreshed Nov 12, 2026

The hooks, angles and offers behind Burt's Bees Baby’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Burt's Bees Baby’s Meta page
302
Median runHow long its ads stay up
3 days
Against Kids / BabyNiche median 25 days
0.1×

The messages Burt's Bees Baby keeps paying for

Same idea, new creatives

  • “HALF-PRICE holidays”

    3 ads

    Running since Nov 2026.

  • “FAM JAMS”

    2 ads
    Burt's Bees Baby ad: “FAM JAMS”

    Running since Sep 2026.

  • “finally THEY'RE HERE!”

    2 ads
    Burt's Bees Baby ad: “finally THEY'RE HERE!”

    Running since Sep 2026.

How Burt's Bees Baby builds them

53 ads

What Burt's Bees Baby's ads are made of, row by row.

Free with an account.

Longest running

All 53

The Burt's Bees Baby ads that ran longest.

Free with an account.

A studio shot of five white baby bodysuits arranged in a fan-like pattern against a plain white background. Each bodysuit features a small, subtle brand logo printed on the chest area. The image is clean and minimalist, focusing entirely on the product range.
Active · 52 days
A studio-shot image of a white long-sleeved pajama set for children, featuring a subtle, repeating pattern of small, light-colored bee icons. The set includes a long-sleeved top with a crew neck and matching pants, both finished with light-colored ribbed cuffs at the wrists and ankles. The product is displayed against a clean, plain white background with no other elements or text present.
Active · 52 days
A studio-shot image of a baby's footed sleeper on a plain white background. The garment is light blue with a pattern of clouds, stars, and moons in soft, muted tones. The sleeper features a zipper closure and a small bee logo embroidered on the sole of the foot.
Active · 52 days
A flatlay studio shot of a two-piece pajama set against a plain white background. On the left is a folded black long-sleeved ribbed shirt. On the right are folded white pajama pants featuring a repeating pattern of cartoon ghosts and pumpkins.
Active · 52 days
A studio-shot image of a baby's two-piece pajama set featuring a long-sleeved shirt and matching pants. The pajamas have a horizontal striped pattern in soft pink and cream colors. The set is displayed against a plain white background.
Active · 52 days
A studio shot of a baby's footed sleeper on a white background. The garment is light pink with a pattern of clouds and stars. The brand name is visible on the inner collar.
Active · 52 days
The video displays a festive, Christmas-themed graphic with the words "finally THEY'RE HERE!" in large, bold, gold lettering. Below this, "holiday FAM JAMS" is written in colorful, large block letters, with "FAM" in pink and green and "JAMS" in red and pink. The Burt's Bees Baby logo is at the bottom. The background features pink and white diagonal stripes, and festive illustrations of a deer and Santa Claus are in the corners.
Active · 51 days
A festive, illustrated graphic on a soft pink background with a red border. The text 'FAM JAMS' is written in large, colorful, watercolor-style letters, with a small Christmas tree graphic integrated into the letter 'A'. Below this, smaller text announces the arrival of matching family pajamas, followed by a 'SHOP NOW' button.
Active · 51 days
A stack of Burt's Bees Baby pajamas with festive holiday prints is shown. Text overlays announce "holiday FAMILY Jammies ARE HERE!" with festive graphics like snowflakes and Santa. The video is short and focuses on showcasing the product line for the holiday season.
Active · 51 days
A studio-shot image of a white long-sleeved shirt and matching pants set for a child. The clothing features a subtle, repeating pattern of small grey bee icons. The background is a clean, solid white, highlighting the product clearly.
Active · 51 days
A festive, illustrated graphic with a dark green background and a wavy red border. The text 'finally THEY'RE HERE!' appears at the top in gold, followed by 'holiday FAM JAMS' in large, colorful, hand-painted style letters. The design is decorated with small illustrations of a deer, holly, and Santa Claus.
Active · 51 days
A collage of four images showing a family wearing matching green holiday-themed pajamas with gingerbread house patterns. The top left shows hands holding a dog leash, the top right features the brand logo on a dark green background, the bottom left contains the main headline and a call to action button, and the bottom right shows a child from behind. The overall aesthetic is warm, festive, and focused on family comfort during the holiday season.
Active · 51 days
A studio-shot product grid displays a collection of baby clothing items arranged in a clean, overlapping composition. The set includes multiple bodysuits and pants in neutral tones, featuring striped and cloud-patterned designs. The items are presented against a plain white background, highlighting the variety and style of the organic cotton essentials.
Active · 51 days
A family of four, including two parents and two young children, are standing together in front of a rustic wooden wall. They are all wearing matching red pajamas featuring a gingerbread and snowflake pattern. The parents are holding the children, and everyone is smiling at each other in a warm, festive moment.
Active · 51 days
A four-panel bento-grid layout shows a family wearing matching holiday-themed pajamas. The top-left panel shows a close-up of a child's back, the top-right panel features the brand logo on a green background, the bottom-left panel contains the main headline and a shop button, and the bottom-right panel shows the full family in a living room setting with a Christmas tree.
Active · 51 days
The video opens with a festive, wavy-bordered graphic on a pink and white striped background. The graphic is dark green with gold text that reads "finally THEY'RE HERE!". Below this, larger colorful letters spell out "holiday FAM JAMS". A small deer and mistletoe are decorative elements. The Burt's Bees Baby logo is at the bottom center. The overall aesthetic is playful and holiday-themed.
Active · 51 days
A dark green background features festive star illustrations and large, colorful, hand-lettered text reading 'holiday FAM JAMS'. Below this, smaller text announces the biggest pajama drop of the year, followed by a pink 'SHOP NOW' button. The overall aesthetic is festive and graphic, focusing on the launch of a new holiday collection.
Active · 51 days
A four-panel collage showing a father and son in matching holiday-themed pajamas, a brand logo on a blue background, a text overlay on a blue background, and a close-up of a child's back near a Christmas tree. The text on the blue background announces a major pajama drop and includes a call to action button. The overall aesthetic is warm and festive, focusing on family holiday traditions.
Active · 51 days
The video is a festive graphic with a dark green background and candy cane-style borders. Large, colorful letters spell out "HOLIDAY FAM JAMS." Above this, in gold, it says "finally THEY'RE HERE!" with a small deer graphic at the top right and a Santa graphic at the bottom left. The Burt's Bees Baby logo is at the bottom center. The text is the primary focus, with no spoken words or people shown.
Active · 51 daysVideo
A pink graphic illustration features the words FAM JAMS in large, colorful, watercolor-style letters decorated with holiday motifs like holly and a Christmas tree. Below the main text, smaller white text announces that matching family pajamas have arrived. A green button at the bottom invites the viewer to shop now.
Active · 50 days

How Burt's Bees Baby makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Burt's Bees Baby's ads are built from: who is in frame, the words, the structure, the top format and hook.

Card needed, $0 today. Cancel within 7 days, pay nothing.

How Burt's Bees Baby advertises on Facebook and Instagram

The library holds 53 ads from Burt's Bees Baby in Kids / Baby, and 302 running on its Meta pages now. Its most common visual formats are Text Overlay (18 ads), Graphic Overlay (15) and Product Image (13). Its ads most often open on Offer only (21 ads), Bold claim (8) and Curiosity (2) hooks. Its ads stay up a median 3 days, 0.1× the Kids / Baby median of 25 days.