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Carhartt ads

The hooks, angles and offers behind Carhartt’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
61 days
Visual formats
Hook tactics
Niche1 selected
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A close-up, slightly blurred shot focuses on the lower portion of a person's leg, clad in dark denim jeans, and a brown work boot. The boot is detailed with visible stitching and laces, and its sole is rugged and textured. A small, curved white mark is present on the side of the boot, possibly a reflection or a small detail. The overall impression is one of durability and utility, suggesting the boot is designed for demanding conditions.
Ran 61 days
Carhartt
A close-up, slightly blurred shot focuses on the lower leg and foot of a person wearing denim jeans and a brown boot. The boot appears to be made of leather with visible stitching along the sole. The background is dark and out of focus, with a subtle white curved line visible near the top of the boot. The image is abstract and does not clearly show the product or any text.
Ran 61 days
Carhartt
A close-up, low-angle shot focuses on a person's legs and feet wearing brown work boots and tan pants, standing on a grassy field. A hand reaches in from the right, holding a piece of sod. The foreground shows muddy ground with some grass. The background is slightly blurred, showing a building and parked vehicles under a bright, sunny sky. The text overlay reads: "All-day comfort that lets you focus on the work, not your boots."
Ran 51 days
Carhartt
A woman with long, dark, wavy hair stands next to a white horse. She is wearing a tan t-shirt and dark purple pants, with tan work boots. Her hands are on her head, and her mouth is open in a surprised or excited expression. The background shows a gravel path, green grass, trees, and a cloudy sky. The text overlay reads: "Farm chores in the morning, standing on concrete all day, and still presentable enough for a meeting."
Ran 45 days
Carhartt
The top half of the creative shows a close-up of folded camouflage pants with a Carhartt logo patch on the back pocket. The bottom half displays a full shot of the same camouflage pants against a dark green background. Overlay text in bold white letters reads "CAMO-COVERED. WORK-READY." with "NEW CAMO RIGBY PANTS" above it in yellow. The Carhartt logo appears below the main text.
Ran 39 days
Carhartt
The creative is a collage of three images featuring men wearing Carhartt flannels and shirt jacks. The main image on the right shows a close-up of a man wearing a dark blue plaid shirt. A smaller image on the left shows a man in a lighter plaid shirt in a field. The bottom right shows an older man in a brown plaid shirt. Overlaid text reads "MEN'S FLANNELS & SHIRT JACS THE SECOND LAYER THAT WORKS ALL FALL" with the Carhartt logo below.
Ran 39 days
Carhartt
A man stands facing the camera, wearing a navy blue Carhartt long-sleeved t-shirt with a pocket on the left chest. The t-shirt has a small orange and white Carhartt logo patch on the pocket. The man is wearing blue jeans. The background is white. The text "Shop Carhartt gear that works as hard as you do." is overlaid on the image in white text with a black outline.
Ran 39 days
Carhartt
The image shows the interior of a Carhartt store. Neon lights spell out "Carhartt" above shelves stocked with folded clothing and racks of hanging pants. Text overlays the image, announcing "NOW OPEN" and providing the store's name, "CARHARTT CHATTANOOGA STORE," followed by its address: "HAMILTON PLACE MALL, 2115 GUNBARREL RD, STE 11, CHATTANOOGA, TN 37421." The Carhartt logo is also visible at the bottom.
Ran 31 days
Carhartt
A pink Carhartt women's jacket is shown prominently in the foreground, with a dark red Carhartt jacket visible behind it. Text overlays highlight "IT'S CARHARTT SEASON" and "YOUR #1 WATER-REPELLANT AND WINDPROOF LAYER." Below the main text, the Carhartt logo is displayed, and further down, "NEW WOMEN'S GREAT LANDS JACKET" is presented in yellow text.
Ran 25 days
Carhartt
A close-up shot showcases a stack of Carhartt beanies in various colors: navy, burgundy, and tan. The beanies are folded and layered on top of each other, with their signature Carhartt logo patches visible. Text overlays read "IT'S CARHARTT SEASON" and "WHEN YOUR DAY DEMANDS EXTRA WARMTH", highlighting the brand and the product's function. The overall aesthetic is warm and rustic, suggesting comfort and durability.
Ran 25 days
Carhartt
A close-up, overhead shot displays several Carhartt beanies and a folded navy blue long-sleeved shirt, all arranged on a wooden surface. The beanies are in various colors: burgundy, tan, and dark blue. Text overlays read "IT'S CARHARTT SEASON" in white with a yellow underline, followed by "WHEN YOUR DAY DEMANDS EXTRA WARMTH" in larger white sans-serif font. The Carhartt logo is visible at the bottom center of the image.
Ran 25 days
Carhartt
A graphic illustration of a Carhartt Steel Braddock Jacket is shown against a dark, abstract background with swirling lines. Callout boxes with dashed lines highlight key features of the jacket: '2X MORE STRETCH THAN STRETCH DUCK*', 'ZONED PROTECTION: REINFORCED OVERLAY IN AREAS OF HIGH WEAR', 'ENHANCED MOBILITY: STRETCH AND RECOVERY WHERE NEEDED MOST', and '4X MORE ABRASION-RESISTANT THAN STRETCH DUCK*'. The headline "STEEL" in large yellow font is above the product name "ALL-NEW STEEL BRADDOCK JACKET" in white text.
Ran 25 days
Carhartt
A close-up, slightly angled shot of a pink Carhartt women's jacket is displayed prominently in the foreground. The jacket features multiple pockets and a hood. Behind it, a darker, out-of-focus image of another Carhartt jacket is visible. The text "IT'S CARHARTT SEASON" appears in the upper right corner, followed by the main headline "YOUR #1 WATER-REPELLANT AND WINDPROOF LAYER" in bold white lettering. The Carhartt logo is placed below the headline. At the bottom of the image, the text "NEW WOMEN'S GREAT LANDS JACKET" is highlighted in yellow.
Ran 25 days
Carhartt
The creative is a product-focused image with text overlay. It displays a close-up, abstract view of what appears to be tough, fibrous material, possibly representing the fabric of the workwear. The image is divided into three horizontal segments, each showing a similar curved, flowing texture. The text overlay highlights the "all-new Carhartt Steel Series" as "next-level workwear engineered for ultimate functionality and maximum durability," emphasizing its advanced features and toughness for demanding jobs.
Ran 25 days
Carhartt
A close-up, overhead shot showcases a stack of Carhartt beanies in various colors: navy blue, burgundy, and tan. The beanies are folded and layered on a wooden surface. Text overlays read "IT'S CARHARTT SEASON" and "WHEN YOUR DAY DEMANDS EXTRA WARMTH" in bold white lettering, with a thin yellow line beneath the first phrase. The Carhartt logo is visible on the beanies and in the bottom left corner of the image.
Ran 25 days
Carhartt
A graphic illustration of a grey Carhartt jacket is shown against a dark, abstract background with swirling lines. Callout text boxes with lime green outlines point to different features of the jacket, highlighting its abrasion resistance, reinforced overlay in high-wear areas, and enhanced mobility through stretch and recovery. The main text at the top reads "STEEL ALL-NEW STEEL BRADDOCK JACKET".
Ran 24 days
Carhartt
A flat lay of several Carhartt t-shirts in different colors, including orange, grey, dark green, and brown. The grey shirt has a blue embroidered logo for "EVANS PLUMBING". The text "BRAND YOUR CREW'S GEAR IN 3 EASY STEPS" is overlaid in large white sans-serif font across the bottom half of the image. Below this text is the Carhartt Company Gear logo. The image is a product shot with overlaid text, demonstrating how to brand workwear.
Ran 18 days
Carhartt
The image shows the interior of a Carhartt store with shelves stocked with folded clothing and racks of hanging pants. A large, illuminated Carhartt logo is visible on the wall above the merchandise. Text overlays announce "NOW OPEN" and provide the store's name, "CARHARTT FORT WAYNE STORE," along with its address: "JEFFERSON POINTE 4220 W. JEFFERSON BLVD, STE 01, FORT WAYNE, IN 46804." The Carhartt logo is also present at the bottom of the image.
Ran 17 days
Carhartt
A close-up, chest-up shot of a man wearing a black cowboy hat and a brown Carhartt jacket over a tan shirt. The Carhartt logo is visible on the jacket. The text "Carhartt REWORKED" is displayed above the main headline, "SAVE GREEN ON RUGGED RECLAIMED GEAR." The image focuses on the ruggedness and durability of the clothing, suggesting a sustainable and value-driven offering.
Ran 13 days
Carhartt
A person wearing Carhartt gloves is shown working underneath a vehicle, possibly a bus or large truck, with their head tilted back. The text overlay reads "IF YOU'RE GOING TO WRENCH IN A SWEATSHIRT". The scene appears to be outdoors on a gravel surface, with the tires of the vehicle visible in the background. The overall impression is of someone performing manual labor in durable workwear.
Ran 11 days
Carhartt

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