Refreshed Nov 12, 2026

The hooks, angles and offers behind CARS24’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn CARS24’s Meta page
560
Median runHow long its ads stay up
17 days
Against AutomotiveNiche median 31 days
0.5×

The messages CARS24 keeps paying for

Same idea, new creatives

  • “Every scratch has a story”

    2 ads
    CARS24 ad: “Every scratch has a story”CARS24 ad: “Every scratch has a story”

    Running since May 2026.

  • “Every used car has a past”

    2 ads
    CARS24 ad: “Every used car has a past”CARS24 ad: “Every used car has a past”

    Running since May 2026.

  • “Excuse me?”

    2 ads
    CARS24 ad: “Excuse me?”CARS24 ad: “Excuse me?”

    Running since Aug 2026.

How CARS24 builds them

45 ads

What CARS24's ads are made of, row by row.

Free with an account.

Longest running

All 45

The CARS24 ads that ran longest.

Free with an account.

The video opens with a traffic light graphic on a blue background. Text appears asking "Skipped a red light?". The traffic light then shows a red light. The text changes to "Pending Challan?". The traffic light shows a yellow light. Finally, the traffic light turns green and the text changes to "Clear it now!". The final screen shows "The easiest way to pay Challan" with the Cars24 logo.
Active · 190 days
A bright blue graphic displays a smartphone screen showing a traffic fine notification. A red car is positioned in front of the phone, with a license plate overlay reading 'DL 12 TC XXXX'. A prominent green button invites the user to 'Check Now'.
Active · 190 days
A split-screen image shows a police officer checking a car at night on the top half, contrasting with a man comfortably using his phone on a sofa at home on the bottom half. A blue speech bubble contains text about settling traffic fines, while a small black box at the bottom right displays a pending fine amount and a call-to-action button.
Active · 190 days
A digital graphic displays a smartphone screen showing a car challan interface with a red car in the foreground. The background is a solid blue gradient. Large white text at the top instructs the user to check their vehicle challan by entering their car number, with a prominent green button below for immediate action.
Active · 190 days
A woman in a blue patterned dress is crouched down on a street, inspecting a scratch on the side of a silver car while holding her phone. The image features text overlaying the left side, highlighting the importance of knowing a vehicle's history. A prominent button at the bottom invites the user to check the vehicle history report.
Active · 177 days
A man is shown crouching down, closely inspecting the exterior of a silver car. The image features text overlaid on a dark gradient background, highlighting the importance of checking a vehicle's history. A prominent button at the bottom encourages the user to check the vehicle history report.
Active · 177 days
A man is shown in a close-up, kneeling on the ground and inspecting the tire of a car. The image has text overlaid on the left side, stating that every used car has a past and encouraging the viewer to get a vehicle history report. A button at the bottom invites the user to check the report.
Active · 173 days
A woman is crouched on a street, inspecting a scratch on the side of a grey car while looking at her phone. The image has a dark, moody overlay with white and teal text placed over the scene. A button at the bottom invites the viewer to check a vehicle history report.
Active · 116 days
A man stands in front of a car and talks to the camera. Text overlays appear throughout the video in Hindi. He explains that he had a complaint with Cars24, but after checking their website and getting a price for his car, he was surprised by the offer. He then went through an inspection and sold his car, mentioning a "Kavach+ RC Transfer Guarantee" and a 120-day guarantee. He concludes by saying that if you want to sell your car, you should check the price on Cars24.
Active · 88 daysVideo
A man and a woman stand near a car. The woman asks the man what he thinks the car is worth. He guesses around 6 lakh. The woman then shows him an app on her phone that gives an instant valuation. The app shows the car is worth between 6.81L and 7.43L. The man is surprised by the higher valuation and asks why he wouldn't sell his car through Cars24. The ad then shows a map of India with customer locations and ends with the Cars24 logo.
Active · 84 daysVideo
A man and a woman stand near a car. The woman asks the man for his car's estimated value. He guesses around 6 lakh. The woman then shows him an app on her phone, Cars24, where she inputs car details and gets an estimated value of 6.81L - 7.43L. She points out that this is 1.5 lakh more than his guess, and asks if he would sell his car on Cars24. He agrees, saying it's easy and quick. The ad ends with a map of India showing customer locations and the Cars24 logo.
Active · 79 daysVideo
A studio-shot image of a dark grey Hyundai Alcazar SUV centered on a light grey circular platform. The top section features a blue banner with the brand logo and a 'HOT SELLERS' badge. The bottom section has a blue banner displaying the car's price, model name, and key specifications.
Active · 59 days
A studio shot of a white Toyota Glanza car against a plain white background. A blue banner at the top contains the brand logo and a 'HOT SELLERS' badge. A blue banner at the bottom displays the price, car model, and key specifications including transmission type, ownership history, and manufacturing year.
Active · 59 days
The video starts with text overlays on a man's face and a car, asking about the biggest fear when selling a car. It then shows a phone with messages and documents, highlighting concerns about finding the right buyer, price, and paperwork. The ad transitions to show a man inspecting a car and using a tablet, suggesting a smoother process. It concludes by introducing CARS24 and its 'Buyer Kavach' as a solution for a hassle-free selling experience.
Active · 56 daysVideo
A studio-shot image of a brown Honda City car against a plain white background. The top of the image features a decorative 'Fest Forward Days' badge with event dates. The bottom section has a blue and purple gradient overlay containing the car's model name, transmission type, owner history, and year. A yellow price tag on the bottom right displays the price and a discount note.
Active · 35 days
A man stands in front of a car, talking to the camera. Text overlays appear, including "SCAM" over a pile of money, and graphics related to "30 DAY RETURN POLICY" and "LIFETIME WARRANTY". He then gets into the car and drives, before returning to talk about the company Cars24.
Active · 35 daysVideo
The ad opens with a scene of a king on his throne, then cuts to a man in historical attire interacting with a horse. The scene transitions to a modern car showroom where a black SUV is displayed. The ad then shows close-ups of car inspection processes and a smartphone displaying a digital report. It concludes with a group of people, including the king-like figure, holding a large car key, with a Cars24 logo and a call to action.
Active · 29 daysVideo
The ad opens with a regal scene of a king on his throne, with attendants. A man in historical attire speaks to the king, then clutches his stomach in pain. The scene shifts to a modern car showroom. A man in a suit, accompanied by two others, is shown looking at a car. The ad then shows close-ups of car inspections and a digital report on a phone. It concludes with a group of people, including the man in the suit, holding a large car key, with text overlay about pre-delivery inspection. The overall tone is humorous, contrasting historical royalty with modern car buying.
Active · 23 daysVideo
The video opens with a regal figure on a throne, then transitions to a man in traditional Indian attire presenting a horse. The scene shifts to a modern car showroom where a Cars24 representative explains the pre-delivery inspection process. The ad emphasizes a thorough check of any car, new or pre-owned, and highlights a digital report available in 30 minutes. It concludes with a group of people receiving car keys and a call to action to book an inspection.
Active · 20 daysVideo
The ad opens with a regal-looking man on a throne, holding a phone and a drink, with attendants fanning him. He is then contrasted with a man in historical attire next to a horse, who gestures as if explaining something. The ad then shifts to a modern car dealership setting with a Cars24 representative inspecting a car, showing a digital report on a phone, and finally, a split screen with the regal man and the Cars24 representative, promoting pre-delivery inspection.
Active · 18 daysVideo

How CARS24 makes its ads

What its ads are built from, by type, counted over the ads we have read.

What CARS24's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How CARS24 advertises on Facebook and Instagram

The library holds 45 ads from CARS24 in Automotive, and 560 running on its Meta pages now. Its most common visual formats are Text Overlay (32 ads), Lifestyle Image (14) and Product Image (5). Its ads most often open on Relatability (20 ads), Question (9) and Direct address (3) hooks. Its ads stay up a median 17 days, 0.5× the Automotive median of 31 days.