AdSwipeFile

Refreshed Nov 12, 2026

Directive ads

The hooks, angles and offers behind Directive’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Directive’s Meta page
97
Median runHow long its ads stay up
58 days
Against ServicesNiche median 14 days
4.1×

The messages Directive keeps paying for

Same idea, new creatives

  • “Everything Else Evolved Your B2B Marketing Didn't”

    7 ads
    Directive ad: “Everything Else Evolved Your B2B Marketing Didn't”Directive ad: “Everything Else Evolved Your B2B Marketing Didn't”Directive ad: “Everything Else Evolved Your B2B Marketing Didn't”

    Running since Jul 2026.

  • “Everything Else Evolved”

    6 ads
    Directive ad: “Everything Else Evolved”Directive ad: “Everything Else Evolved”Directive ad: “Everything Else Evolved”

    Running since Jul 2026.

  • “Directive,”

    3 ads
    Directive ad: “Directive,”Directive ad: “Directive,”Directive ad: “Directive,”

    Running since Sep 2026.

How Directive builds them

36 ads

What Directive's ads are made of, row by row.

Free with an account.

Longest running

All 36

The Directive ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

36 ads

Ask your agent about these ads
The video features two people sitting in chairs, facing each other, with microphones. Text overlays appear throughout the video, highlighting key phrases. The first scene shows the text "CRAZY WEREN'T UNDERINVESTING." followed by "ONE PAID. ONE FOR PR AND ONE FOR MARKETPLACE." The second person then asks "THEM ROOM?" and the first person replies "NOT ONCE." The conversation continues with "EXPLAIN CFO PIPELINE" and "WELL, THAT'S THE WHOLE MODEL PROBLEM. THAT'S BUILT AGENCY B2B AGENCY PERFORMANCE, COMMERCE, COMMUNICATIONS. ONE TEAM, ONE REVENUE GOAL, NO HANDOFF GAPS." The final scene shows the text "I WISH TWO YEARS AGO."
Active · 126 days
Directive
The video starts with a white background and the text "Directive, PERFORMANCE" in the top left. Then, "Everything Else Evolved" appears in large text, followed by "Your B2B Marketing Didn't" in green. Below that, it states "Ranking on Google used to mean visibility. Now, it's the bare minimum." An orange button with "Start Your Evolution" appears at the bottom left. The right side of the screen shows a collage of old newspaper advertisements.
Active · 126 days
Directive
The video opens with a black and white image of a woman wearing a headset and operating an old-fashioned switchboard with a sign that says "SALES". Text appears on screen, stating "Directive, PERFORMANCE", then "Everything Else Evolved", followed by "Your B2B Marketing Didn't". The text continues, "You don't need more MQLs. You need more pipeline." An orange button appears with the text "Start Your Evolution".
Active · 126 days
Directive
A man in a beanie and peacoat holds up a lit flare, with black and white smoke billowing out against a bright blue background. Text appears on screen, first stating "Everything Else Evolved", then "Your B2B Comms Didn't", followed by "Ditch the smoke signals. Modernize your PR." A yellow button appears with the text "Start Your Evolution".
Active · 125 days
Directive
The video opens with the Directive logo and the text "Everything Else Evolved Your B2B Marketing Didn't". A man in an apron stands by a wall of pigeonholes. The text continues, "Sales didn't ask for a pile of MQLs. They asked for qualified pipeline." An orange button appears with the text "Start Your Evolution".
Active · 125 days
Directive
The video opens with a statue of a person writing, set against a solid blue background. Text appears on screen, stating "Everything Else Evolved Your B2B Comms Didn't." This is followed by "Yesterday's playbooks won't cut it. Directive gets you ahead." Finally, a bright yellow button appears with the text "Start Your Evolution."
Active · 125 days
Directive
The video opens with a close-up of a vintage typewriter typing out text. The first line reads "Everything Else Evolved". The second line then appears, stating "Your B2B Comms Didn't". This is followed by "Nobody reads your press releases. Directive builds comms designed to spread, not sit." A yellow button appears with the text "Start Your Evolution", and the Directive Communications logo is shown.
Active · 125 days
Directive
The video opens with the text "Directive, PERFORMANCE" and "Everything Else Evolved" on a white background. A vintage image of a man sorting mail in a large wooden cabinet is shown. Text appears stating "Your B2B Marketing Didn't" and "Sales didn't ask for a pile of MQLs. They asked for qualified pipeline." An orange button appears with "Start Your Evolution."
Active · 119 daysVideo
Directive
The video opens with a close-up of a vintage typewriter with a blank sheet of paper. Text appears on the paper, stating "Everything Else Evolved". This is followed by the line "Your B2B Comms Didn't". The video then transitions to show text at the bottom of the screen, stating "Nobody reads your press releases. Directive builds comms designed to spread, not sit." Finally, a yellow button appears with the text "Start Your Evolution".
Active · 79 daysVideo
Directive
A black and white video opens with a vintage train and a man operating the track switch. Text appears on screen, stating "Everything Else Evolved Your B2B Marketing Didn't." It continues with "High-intent demand should not idle. Capture and convert intent into pipeline." An orange button appears with the text "Start Your Evolution."
Active · 74 days
Directive
The video opens with a black and white image of a fisherman in a boat. Text appears on screen, stating "Everything Else Evolved Your B2B Marketing Didn't". It then advises to "Stop casting across the entire market. Aim spend at high-intent accounts." Finally, an orange button appears with the text "Start Your Evolution."
Active · 70 days
Directive
The video opens with the word "Directive," in large white text on a plain white background. To the right, a purple rack displays multiple white cards with various business metrics like "Inbound Leads," "Website Traffic," and "Sales Revenue." The text "Spot Your Discoverability Gaps" appears below "Directive," in a smaller, purple font. A hand then reaches in and touches one of the cards on the rack. The text "Don't let AI eliminate your brand. Are you discoverable?" appears, followed by a purple button that reads "Unlock Your Audit."
Active · 65 days
Directive
The video starts with a man holding a map, then cuts to a crowd of identical men. Text appears on screen: "Directive, DiscoverabilityOS™ Reveal Your Discoverability Gaps. It's a crowded B2B landscape. Are you discoverable? Unlock Your Audit". The background is white, and the men are wearing striped shirts and hats.
Active · 64 days
Directive
The video opens with a classical statue of a woman writing, set against a solid blue background. The Directive Communications logo appears in the top left corner. Text overlays appear sequentially, stating "Everything Else Evolved Your B2B Comms Didn't," followed by "Yesterday's playbooks won't cut it. Directive gets you ahead." Finally, a bright yellow button appears with the text "Start Your Evolution."
Active · 63 daysVideo
Directive
A black and white video shows a fisherman in a boat pulling a net filled with trash from the water. Text overlays appear throughout the video, starting with the brand logo and a statement about evolution, then contrasting it with B2B marketing, and finally offering advice on targeting high-intent accounts and a call to action. The fisherman is shown throughout the video, looking down at the net.
Active · 62 daysVideo
Directive
The video features a split screen with two individuals discussing B2B marketing. The top screen shows a man speaking, while the bottom screen shows a woman listening. Text overlays appear throughout the video, defining terms and asking questions about Directive and B2B strategies. The overall tone is informative and conversational, aiming to explain a concept.
Active · 58 days
Directive
The video opens with the word "Directive," in large, bold text. This is followed by "Everything Else Evolved" and then "Your B2B Marketing Didn't." A man in a suit stands next to a flip chart showing an upward trending graph labeled "MQLs GROWTH & OPPORTUNITY." The text continues, "More MQLs isn't a strategy. Start driving qualified pipeline." A purple button appears with "Start Your Evolution."
Active · 58 days
Directive
The video features a split screen with two individuals discussing business strategies. The top screen shows a man in a black polo shirt, and the bottom screen shows a woman in a blue striped shirt. Text overlays appear throughout the video, explaining concepts related to B2B sales and marketing. The overall tone is informative and practical, aiming to educate viewers on effective sales models.
Active · 58 days
Directive
The video features a split screen with two individuals. The top screen shows a man looking thoughtful, while the bottom screen shows a woman speaking. Text overlays appear throughout the video, posing a question about marketing's contribution to pipeline and suggesting a focus on scaling metrics. The overall presentation is clean and direct, aiming to educate the viewer on a specific business concept.
Active · 58 days
Directive
The video opens with a vintage illustration of a man shouting into a tin can phone. Text appears on screen, starting with "Directive,". This is followed by "Everything Else Evolved" and then "Your B2B Marketing Didn't". A second illustration of a woman listening to a tin can phone appears. More text is added: "Don't let your TAM get lost on the line. Connect Sales and Marketing precisely." Finally, a purple button appears with the text "Start Your Evolution".
Active · 58 days
Directive

How Directive makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Directive's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Directive advertises on Facebook and Instagram

The library holds 36 ads from Directive in Services, and 97 running on its Meta pages now. Its most common visual formats are Text Overlay (32 ads), Split Screen (2) and UGC Selfie (2). Its ads most often open on Contrast (15 ads), Question (7) and Directive (6) hooks. Its ads stay up a median 58 days, 4.1× the Services median of 14 days.

Brands like Directive

Directive by format

Directive by hook

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