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Refreshed Nov 12, 2026

Billo ads

The hooks, angles and offers behind Billo’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Billo’s Meta page
53
Median runHow long its ads stay up
14 days
Against ServicesNiche median 14 days
1.0×

How Billo builds them

40 ads

What Billo's ads are made of, row by row.

Free with an account.

Longest running

All 40

The Billo ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

40 ads

Ask your agent about these ads
The video shows a woman sitting on a couch, talking directly to the camera. Text overlays appear throughout the video. The hook is "Put the coffee down" followed by "your hands are shaking". The video discusses the pain of unusable creator content and suggests Billo as a solution for finding authentic partnership ads and UGC from creators. The tone is candid and relatable, aiming to connect with the viewer's frustrations.
Active · 181 daysVideo
Billo
A close-up, soft-focus background shows a smear of skincare product. Large, bold black text is overlaid on the left side, stating the problem of rejected UGC. In the bottom right, a small, framed photo shows a person with a face mask and a green checkmark. The brand name Billo is in the bottom left corner, and a final line of text at the bottom highlights the quality of the service.
Active · 181 days
Billo
The video features text overlays on a plain background, discussing a common problem for beauty brands. It states that brands don't have product issues but rather content issues, and that competitors win by running more ads. The solution presented is to browse vetted creators on a platform. The video ends with a call to action to sign up for free.
Active · 181 daysVideo
Billo
A static ad featuring three separate images of different creators holding products, arranged in a collage. The text at the top reads 'YOUR CLIENT THINKS You have a studio', while the bottom text states 'You do. It's called billo' followed by '5,000+ vetted ad creators. From $99/video.'
Active · 92 days
Billo
A bright green square with black text is centered over a blurred calendar background. The text warns about the legality of undisclosed AI advertisements in New York and mentions potential fines. A small logo is placed near the top right of the green box, and a black button-style call to action is at the bottom.
Active · 92 days
Billo
A woman with blonde hair is talking to the camera. She is wearing a tan vest over a white shirt. In the center of the screen, a small square image shows two smiling women. Text overlays appear throughout the video, explaining that the speaker runs ads for a skincare brand and that 80% of the ads she launched last month failed. She then explains that brands that are winning aren't smarter, they just make more ads, and that she started using Billo to get fresh videos from creators every week.
Active · 24 daysVideo
Billo
A woman sits in a chair and speaks directly to the camera. Text overlays appear on screen throughout the video, explaining a strategy for running paid ads. The video focuses on the idea that volume of testing is more important than creative quality. It promotes a service called Billo.
Active · 24 daysVideo
Billo
A clean, light-grey graphic with a large blue quotation mark in the top left corner. The text states that nothing was edited and that the results were better than previous ads. Below this, a logo for Intelligence Media is shown with the name Jorens and his title. Two blue boxes at the bottom display the performance metrics of +120% total sales in 2 months and +14.5% ROAS.
Active · 24 days
Billo
The creative shows a spreadsheet interface titled 'Creator tracker (all clients)' with rows listing various clients and their status regarding contracts, invoices, and usage rights. A blue text box is overlaid on the bottom right corner, stating that the brand handles these processes. The overall visual is a clean, digital representation of a project management tool.
Active · 24 days
Billo
The ad displays a headline at the top followed by three vertical phone screens showing profiles of UGC creators. Each profile includes a video thumbnail, the creator's name, location, and performance metrics like rating, number of videos, and on-time percentage. The Billo logo is positioned in the bottom left corner.
Active · 15 days
Billo
The video opens with a laptop screen displaying a website with multiple creator profiles, overlaid with the text 'Your agency's new video studio'. It then cuts to a man speaking directly to the camera, explaining how he runs ads for clients without hiring new staff or buying cameras. He demonstrates how to use a platform called Billo to post briefs and have creators film ads, which can then be reviewed and approved all in one place. The video concludes with a call to action to sign up for Billo for free and post a first brief.
Active · 15 daysVideo
Billo
The video shows a woman sitting with a laptop. Text overlays appear on the screen, asking questions about finding creators and then introducing a solution. The woman is not speaking, and the focus is on the on-screen text and graphics.
Active · 15 daysVideo
Billo
A woman with red hair talks directly to the camera. Text overlays appear throughout the video. She explains that most user-generated content (UGC) doesn't represent a brand well because creators guess the category. She then highlights a platform called Billo, showing screenshots of creator profiles, and explains that it allows filtering through thousands of creators in a specific niche, ensuring content feels authentic to the brand. The video ends with a call to action to sign up for free.
Active · 15 daysVideo
Billo
This is a static infographic ad on a light grid background. It features a bar chart comparing the Cost Per Acquisition (CPA) of creator videos versus other ads. The text highlights that creator videos result in a lower CPA, supported by a data point about performance over the last 20 months.
Active · 14 days
Billo
A woman with blonde hair speaks directly to the camera. Text overlays appear on screen showing statistics about brand DMs and replies, and an Instagram notification. The video highlights the difficulty brands face in reaching creators and suggests an easier method. The creator explains that she receives many messages and that brands can post a brief for creators to apply to, which is easier and free. The video is 17.5 seconds long.
Active · 14 daysVideo
Billo
The video starts with a bold statistic about acquisition costs, then transitions to explaining how a company named Flex Mobile drastically reduced these costs by switching to Billo creator videos. The ad highlights that their best video brought in customers for only $22 each, suggesting Billo is a worthwhile solution for testing creative for services. The final screen shows the Billo logo and a call to action to sign up for free and pay only when ordering.
Active · 14 daysVideo
Billo
A light blue graphic features a headline about a company's cost reduction. In the center, a woman is shown in a video frame. To her left is a quote box from a director. To her right is a bar chart showing a 66% reduction in CAC. The brand logo is at the bottom.
Active · 14 days
Billo
A static graphic with a light grey background features a three-step list on the left side. On the right, a woman in a brown top points downward toward the list. The text explains how to get UGC video ads in three simple steps.
Active · 14 days
Billo
The video opens with a question about brands struggling to get creators to feature their products. It then presents a statistic about a lingerie brand that received many applications from creators after posting a single brief on Billo. The ad highlights that the brand's revenue increased significantly and a product line sold out quickly, suggesting that creators are available for any product. The Billo logo appears at the end with the text 'is free to start'.
Active · 14 daysVideo
Billo
The video opens with a person speaking directly to the camera, with text overlay asking "An ad that said DON'T buy?". The video then shows text overlays with statistics about ROAS, and ends with the Billo logo and "Free to sign up".
Active · 14 daysVideo
Billo

How Billo makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Billo's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Billo advertises on Facebook and Instagram

The library holds 40 ads from Billo in Services, and 53 running on its Meta pages now. Its most common visual formats are Text Overlay (25 ads), Graphic Overlay (10) and Headline (4). Its ads most often open on Contrarian (5 ads), Relatability (5) and Statistic (5) hooks. Its ads stay up a median 14 days, 1.0× the Services median of 14 days.

Brands like Billo

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