Refreshed Nov 12, 2026

The hooks, angles and offers behind DHL’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn DHL’s Meta page
931
Median runHow long its ads stay up
9 days
Against ServicesNiche median 14 days
0.6×

The messages DHL keeps paying for

Same idea, new creatives

  • “SOLUTIONS DELIVERED”

    2 ads
    DHL ad: “SOLUTIONS DELIVERED”DHL ad: “SOLUTIONS DELIVERED”

    Running since Nov 2026.

  • “WIN A TRIP TO A COUNTER STRIKE EVENT!”

    2 ads
    DHL ad: “WIN A TRIP TO A COUNTER STRIKE EVENT!”DHL ad: “WIN A TRIP TO A COUNTER STRIKE EVENT!”

    Running since Nov 2026.

How DHL builds them

18 ads

What DHL's ads are made of, row by row.

Free with an account.

Longest running

All 18

The DHL ads that ran longest.

Free with an account.

A woman with curly hair, wearing a black blazer and a DHL-branded lanyard, stands with her hands on her hips in an office setting. Large white text at the top announces a contest to win a trip to a Counter Strike event. A stylized logo for 'THE DISPATCH' is centered over her torso, and the DHL logo appears at the bottom.
Active · 10 days
The video opens with a montage of industrial and logistical scenes, showing manufacturing, assembly lines, and transportation. Text overlays highlight key phrases like "SOLUTIONS DELIVERED" and "GROWTH DELIVERED." The ad concludes with the DHL logo and website, emphasizing the company's role in keeping industries moving and growing.
Active · 10 daysVideo
A dark, red-tinted image shows a man in a hoodie sitting in a room filled with computer equipment and cables. Large white text at the top announces a contest to win a trip to a Counter-Strike event. Below the man, the brand name and the DHL logo are displayed in a white box.
Active · 10 days
A digital graphic featuring a yellow robot character giving a thumbs up next to a glowing yellow DHL-branded crate. The text is laid out in bold, high-contrast blocks against a light grey background with diagonal lines. The ad promotes a weekly giveaway tied to game events.
Active · 10 days
The video opens with a close-up of a person zipping up a red DHL jacket. It then transitions through various industrial and technological settings, with text overlays identifying different sectors: FASHION, TECH, AUTOMOTIVE, HEALTHCARE, and MANUFACTURING. The final scene shows a DHL truck in a warehouse, with the text "DHLIVERED" and the DHL logo.
Active · 10 daysVideo
A woman with short curly hair and a black blazer stands in an office setting with her hands on her hips. Large white text at the top announces a giveaway for game skins. Below her, a logo for The Dispatch is displayed, followed by a DHL logo at the bottom.
Active · 10 days
Two workers wearing high-visibility jackets and hard hats stand at a port, looking up and pointing toward a large cargo ship being loaded with industrial equipment. A yellow DHL delivery truck is parked in the background on the asphalt. The scene is set outdoors under a clear blue sky.
Active · 10 days
A man with a joyful expression holds a blue trophy in a studio setting with a warm, orange-toned background. Large white text at the top announces a contest to win a trip to a Counter Strike event. The bottom of the image features a logo for The Dispatch and the DHL brand logo.
Active · 10 days
The video opens with a montage of industrial settings, showing manufacturing, logistics, and transportation. Various workers are seen in action, from factory floors to delivery trucks and airplanes. Text overlays highlight key messages about solutions and growth. The ad concludes with the DHL logo and website, emphasizing their role in delivering for various industries.
Active · 10 daysVideo
The video opens with a montage of industrial and logistical scenes, showing manufacturing, assembly lines, and transportation. Text overlays appear throughout, highlighting key messages. The ad culminates with shots of DHL trucks and planes, emphasizing global reach and delivery capabilities, ending with the DHL logo and website.
Active · 8 daysVideo
The video shows a fast-paced production and logistics process for medicines. It begins with pills being produced and packaged, then moves to warehouse operations, loading trucks, and air cargo. The narrative emphasizes the complexity and critical nature of maintaining specific conditions for temperature-sensitive medicines throughout the supply chain, from production to delivery at hospitals. The overall tone highlights the continuous and essential nature of this process.
Active · 3 daysVideo
The video shows a complex process of sorting and packaging pills, then transporting them globally. It highlights the intricate logistics involved in delivering medicines. Text overlays explain the steps from production to delivery, emphasizing the critical nature of maintaining conditions for sensitive medical supplies. The ad concludes by showing the continuous flow of medicine delivery.
Active · 3 daysVideo
A group of three scientists in white lab coats and hairnets work in a sterile, industrial laboratory setting. They are surrounded by large stainless steel equipment and shelves stocked with medical supplies. The text 'Proud partner of the Cure Makers' is printed in the upper left corner, and 'CARE DHLIVERED' with a website URL is in the lower right.
Active · 3 days
The video opens with a shot inside a factory, showing a large aircraft fuselage being lifted. It then cuts to an exterior shot of a DHL airplane on the tarmac with two workers. The next scene shows a worker moving cargo in a warehouse. The final scenes show different parts of an airplane being assembled in a factory, with the Airbus logo visible. Text overlays throughout the video state "Discover how a trusted logistics partner helps take aerospace to new heights.", "FLIGHT DELIVERED", "SOLUTIONS DELIVERED", and "GROWTH DELIVERED". The ad ends with the DHL logo and website address.
Active · 2 daysVideo
A man stands in front of two DHL electric trucks, one yellow and one blue. Text overlays highlight "3 Highlights About Battery Electric Trucks" and "I'm Tobias". He speaks about the trucks' power, battery, and driving comfort, emphasizing their performance and quiet operation.
Active · 2 daysVideo
A man named Tobias stands in front of two DHL electric trucks. He introduces himself and explains three highlights of the battery electric trucks. He details the power, range, and driving comfort, emphasizing the large battery and cabin.
Active · 2 daysVideo
The video opens with a DHL cargo plane on a tarmac, then shows it taking off. It transitions to scenes of aircraft manufacturing and logistics, including parts being moved and loaded onto planes. Text overlays explain different aspects of aerospace logistics and operations, culminating in a sunset shot of planes on a runway and the final tagline "GROWTH DELIVERED."
Active · 2 daysVideo
The video opens with a close-up of an airplane fuselage, with the text "How to with DHL" overlaid. It then shows various stages of aircraft assembly and logistics, including a DHL cargo plane on the tarmac and workers loading containers. The video concludes with text overlays that read "FLIGHT DELIVERED", "SOLUTIONS DELIVERED", and "GROWTH DELIVERED", followed by the DHL logo and website.
Active · 2 daysVideo

How DHL makes its ads

What its ads are built from, by type, counted over the ads we have read.

What DHL's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How DHL advertises on Facebook and Instagram

The library holds 18 ads from DHL in Services, and 931 running on its Meta pages now. Its most common visual formats are Text Overlay (13 ads), Lifestyle Image (6) and Cinematic B-Roll (5). Its ads most often open on Explainer (8 ads), Bold claim (3) and Aspirational (2) hooks. Its ads stay up a median 9 days, 0.6× the Services median of 14 days.