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Refreshed Nov 12, 2026

Darkroom ads

The hooks, angles and offers behind Darkroom’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Darkroom’s Meta page
97
Median runHow long its ads stay up
41 days
Against ServicesNiche median 14 days
2.9×

The messages Darkroom keeps paying for

Same idea, new creatives

  • “HANDS DOWN THE EASIEST LAB TO USE”

    2 ads
    Darkroom ad: “HANDS DOWN THE EASIEST LAB TO USE”

    Running since Oct 2026.

How Darkroom builds them

27 ads

What Darkroom's ads are made of, row by row.

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Longest running

All 27

The Darkroom ads that ran longest.

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27 ads

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A man in a cap and glasses talks to the camera, holding a clear pouch with film rolls. The video splits to show airport security, film rolls, a website, and a post office drop-off. Text overlays provide tips for flying with film and promote a film developing service. The creator explains how to avoid X-ray damage to film and how to use the brand's mailer service for developing.
Active · 95 daysVideo
Darkroom
A bright yellow graphic features bold black text at the top stating the brand's service. Below this, a film strip graphic contains three red words highlighting the service's key attributes. At the bottom, the brand's logo is displayed in black, featuring a stylized door icon.
Active · 95 days
Darkroom
The video shows a montage of different types of film cameras and film rolls, interspersed with text overlays explaining the services offered by TheDarkroom.com. It demonstrates the process of developing, scanning, and printing film, highlighting various film formats and the convenience of their online ordering and quick turnaround times. The ad aims to showcase the comprehensive film processing services available.
Active · 95 daysVideo
Darkroom
The video opens with a woman on a beach, holding a camera and wearing a wetsuit and snorkel gear. She smiles and introduces herself as Maddie, a photographer and freediver. The video then transitions to underwater shots of her diving and swimming with various marine life, including sharks and whales. The footage is interspersed with shots of kelp forests and schools of fish. The final scenes show the Darkroom.com logo. The overall tone is adventurous and appreciative of the underwater world.
Active · 95 days
Darkroom
The video shows different cameras and film rolls. Text overlays explain the process of film developing. The app interface is shown, demonstrating how to order film developing services. The video ends with the Darkroom.com logo.
Active · 95 days
Darkroom
A yellow-background graphic compares The Dark Room to other labs using a checklist format. The top section features a table with three rows of benefits, each marked with a green checkmark for The Dark Room and a red X for others. The bottom section displays a collection of various film rolls and a vintage-style camera scattered across the bottom of the frame.
Active · 95 days
Darkroom
The video displays various black and white photographs, showcasing different sizes and styles of prints. Text overlays provide information about the printing services offered by 'The Darkroom'. The ad concludes with the brand's logo and website address, encouraging viewers to get their film developed and printed.
Active · 95 days
Darkroom
A man in a grey cap and glasses holds up a film canister and a mailer. Text overlays explain the service and pricing. The video shows how to use The Darkroom's mail-in film developing service, highlighting its convenience and affordability. It concludes by showing the mailer being put into a mailbox and then an email notification about the order status.
Active · 95 daysVideo
Darkroom
The video shows a person unboxing a mailer from "The Darkroom" with film developing supplies. It then transitions to showing the Darkroom app on a phone, demonstrating the film developing and ordering process. The video highlights how to select film type, number of rolls, scan resolution, and custom processing options. Finally, it shows how to upload photos to an account and order prints. The overall tone is practical and informative, guiding the viewer through the service.
Active · 95 daysVideo
Darkroom
A flatlay photograph on a wooden surface shows a vintage Pentax camera, several rolls of film, and a mailer envelope from The Dark Room. The items are arranged neatly on a brown leather bag, highlighting the process of mailing film for development. The image focuses on the physical components of film photography and the convenience of a mail-in service.
Active · 90 days
Darkroom
The video opens with a question about film, then shows piles of film rolls. It transitions to show the process of developing, scanning, and printing film, highlighting different film types and in-house processing. The ad also mentions free film mailers, easy online ordering, and a quick turnaround time, ending with the website address.
Active · 84 daysVideo
Darkroom
A woman introduces herself as Maddie, a photographer and free diver in Hawaii who loves shooting film underwater. She shows footage of herself diving with sharks and whales, and explains how easy it is to develop her film using The Darkroom app. The video ends with the Darkroom logo and the tagline 'Diving and creating.'
Active · 41 days
Darkroom
The video displays a series of social media comments praising a service, interspersed with images of film rolls and a camera. The comments highlight positive experiences and satisfaction with the service. The video concludes with text celebrating the brand's 50th anniversary and an offer for developing and scanning film.
Active · 41 daysVideo
Darkroom
The video opens with the logo "THE DARKROOM50" and a vintage image of a man in a photo lab. Text overlays tell the story of the company's founding in 1947 and its growth, showing historical photos and images of the team. The ad concludes with the website "THE DARKROOM.COM" and film rolls at the bottom.
Active · 41 daysVideo
Darkroom
The video shows the process of film developing and scanning. It begins with a close-up of film canisters, then transitions to a woman using a film developing machine. The process continues with scanning equipment and a person typing on a keyboard. Finally, it showcases printed photos and the Darkroom app on a phone, displaying photos and order options. The video highlights the ease of the service, from mailing film to receiving digital scans and prints.
Active · 41 days
Darkroom
The video opens with a close-up of a film camera on a car dashboard, with the text "A roadtrip on Film" overlaid. It then shows various photos taken on a road trip, including gas stations, landscapes, and people. The video highlights the process of developing film with The Darkroom, showcasing the prints, negatives, and scan index prints received. The creator emphasizes the tangible and permanent nature of physical prints compared to digital images.
Active · 41 daysVideo
Darkroom
The video opens with a title card "A roadtrip on Film" over a shot of a hand holding a Canon Sure Shot Supreme camera. It then shows a mailer from "The Darkroom" and the process of receiving and sorting prints and negatives. The video displays various photos taken on a road trip, including landscapes, gas stations, and people, showcasing the film developing service.
Active · 41 daysVideo
Darkroom
A static advertisement on a solid yellow background features a hand holding a disposable camera on the left side. The brand logo is displayed in the upper left corner. Large, bold black and red text on the right side of the image makes a claim about the ease of use of the service.
Active · 41 days
Darkroom
The video displays a collection of printed photographs, a film camera, and rolls of film. Text overlays explain the services offered by "The Darkroom," including developing, scanning, and printing film and digital photos. The video showcases examples of prints, highlighting their quality and the ability to print from various sources like iPhones. It concludes with the brand's logo and tagline.
Active · 41 days
Darkroom
The video opens with a close-up of many disposable cameras, some with colorful designs. Text overlays announce "our UPCYCLED DARKROOM CAM HAS A NEW LOOK!". This is followed by text promoting a price of "only $16.99", "EASY ONLINE ORDERING", and "Free Film Mailer!!". The video then transitions to various scenic shots of beaches, people surfing, and a pier, with the text "THE RESULTS" and a fire emoji appearing on each. Finally, it shows a website interface with customer reviews and a "START YOUR ORDER" button.
Active · 41 daysVideo
Darkroom

How Darkroom makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Darkroom's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Darkroom advertises on Facebook and Instagram

The library holds 27 ads from Darkroom in Services, and 97 running on its Meta pages now. Its most common visual formats are Text Overlay (18 ads), Lifestyle Image (4) and Product Image (4). Its ads most often open on Explainer (9 ads), Storytelling (5) and Bold claim (3) hooks. Its ads stay up a median 41 days, 2.9× the Services median of 14 days.

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