AdSwipeFile

Refreshed Nov 12, 2026

FedEx ads

The hooks, angles and offers behind FedEx’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn FedEx’s Meta page
345
Median runHow long its ads stay up
8 days
Against ServicesNiche median 14 days
0.6×

The messages FedEx keeps paying for

Same idea, new creatives

  • “What gets me excited to do this work is looking back... from where I started with one truck and one route, growing it to almost 50 employees”

    2 ads
    FedEx ad: “What gets me excited to do this work is looking back... from where I started with one truck and one route, growing it to almost 50 employees”FedEx ad: “What gets me excited to do this work is looking back... from where I started with one truck and one route, growing it to almost 50 employees”

    Running since Nov 2026.

How FedEx builds them

13 ads

What FedEx's ads are made of, row by row.

Free with an account.

Longest running

All 13

The FedEx ads that ran longest.

Free with an account.

Niche
Format
Hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

13 ads

Ask your agent about these ads
The video shows a montage of people planting trees, giving gifts to children, and participating in community events. The FedEx Cares logo is visible on t-shirts and banners throughout the video. The overall message is about FedEx's commitment to community service and improving lives.
Active · 142 days
FedEx
The video shows people planting trees, helping children, and participating in community events, all while wearing FedEx Cares branded apparel. Text overlays highlight the company's commitment to improving lives through nature, technology, and community. The ad emphasizes that FedEx's involvement goes beyond shipping, focusing on showing up where it matters. The final scenes feature various individuals and groups smiling and engaging in these activities, reinforcing the message of community support.
Active · 115 daysVideo
FedEx
The video opens with a montage of fast-paced American scenes: cityscapes, people commuting, factories, and FedEx trucks and planes. Text overlays highlight the nation's progress and FedEx's role in it over 250 years. It features various FedEx employees and shows the company's involvement in communities and supporting businesses, concluding with a message about future progress.
Active · 63 daysVideo
FedEx
The video opens with a montage of iconic Milanese architecture, transitioning to a woman walking through archways. It then shows a FedEx plane in flight and a delivery van, intercut with fashion show footage. The narrative connects Milan's fashion evolution with FedEx's disruptive approach to global logistics over 50 years, highlighting how both have pushed boundaries and changed how the world moves. The ad concludes with FedEx branding and an arrow graphic.
Active · 15 daysVideo
FedEx
A woman interviews another woman on steps outside. The interviewer holds a microphone with a FedEx logo. Text overlays identify the speakers and provide context about attending an event. The conversation is about the logistics of fashion events and a "fashion power move."
Active · 15 daysVideo
FedEx
A static advertisement featuring a smiling FedEx delivery driver standing in front of a white delivery van. The top portion of the image is a solid purple background with white text. The text conveys a message about career growth and ambition through contracting with the company.
Active · 8 days
FedEx
A purple graphic background features a large quote in white text, enclosed by orange quotation marks. Below the quote, a circular headshot of a man named Phillip is displayed next to his professional title as a small business owner contracting with FedEx. The overall design is clean and professional, focusing on the personal narrative of business growth.
Active · 8 days
FedEx
The video opens with the FedEx logo and the question "Why does your company contract with FedEx?" followed by three images of FedEx delivery personnel and vans. It then features three different independent service providers sharing personal stories about how FedEx has positively impacted their lives, allowing them to become better business people, parents, and husbands. The ad concludes with the FedEx logo and the tagline "Drive your ambition. Contract with FedEx."
Active · 8 days
FedEx
A smiling man in a FedEx uniform stands in front of a large FedEx vehicle. A large purple box is overlaid on the right side of the image containing white text. The bottom of the image features a white band with additional text and the FedEx logo.
Active · 8 days
FedEx
A split-screen image with a solid purple background on the top half containing white text. The bottom half shows a smiling FedEx delivery driver in uniform, standing with arms crossed in front of a white delivery van. The text on the purple background highlights the opportunity to build a future and career through a contract with the company.
Active · 8 days
FedEx
A man in a light blue polo shirt stands in a studio setting, holding a cardboard box with the FedEx logo on it. Below him, a large purple block contains a quote from the man, identified as Matt, a small business owner contracting with FedEx. The overall design uses a clean, professional aesthetic with the brand's signature purple and orange colors.
Active · 7 days
FedEx
A FedEx delivery truck is captured in motion on a city street, with a large white arrow graphic overlaid on the image pointing to the right. Below the truck, text is printed in purple and orange against a white background. The ad focuses on the concept of business ownership and contracting opportunities.
Active · 7 days
FedEx
A purple background features a large quote in white text about business growth. Below the quote is a circular portrait of a man wearing glasses. At the bottom, text identifies him as a small business owner contracting with the brand.
Active · 7 days
FedEx

How FedEx makes its ads

What its ads are built from, by type, counted over the ads we have read.

What FedEx's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How FedEx advertises on Facebook and Instagram

The library holds 13 ads from FedEx in Services, and 345 running on its Meta pages now. Its most common visual formats are Lifestyle Image (8 ads), Text Overlay (7) and Testimonial (3). Its ads most often open on Storytelling (6 ads) and Aspirational (4) hooks. Its ads stay up a median 8 days, 0.6× the Services median of 14 days.

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