Refreshed Nov 12, 2026

The hooks, angles and offers behind Doctors Without Borders’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Doctors Without Borders’s Meta page
752
Median runHow long its ads stay up
93 days
Against HealthcareNiche median 21 days
4.4×

The messages Doctors Without Borders keeps paying for

Same idea, new creatives

  • “CLAIM YOUR FREE T-SHIRT”

    2 ads
    Doctors Without Borders ad: “CLAIM YOUR FREE T-SHIRT”Doctors Without Borders ad: “CLAIM YOUR FREE T-SHIRT”

    Running since Apr 2026.

  • “YOUR IMPACT IN DRC:”

    2 ads

    Running since Nov 2026.

How Doctors Without Borders builds them

32 ads

What Doctors Without Borders's ads are made of, row by row.

Free with an account.

Longest running

All 32

The Doctors Without Borders ads that ran longest.

Free with an account.

A studio shot shows two black quarter-zip fleeces, one front-facing and one back-facing, against a light grey textured background. The brand logo is visible on the chest and back of the fleeces. Below the products, bold black text presents an offer to receive a free fleece in exchange for a monthly donation.
Active · 288 days
A black sweatshirt with a graphic design is shown against a red background with white radiating lines. Below the sweatshirt, text reads "Don't miss your chance to claim your FREE SWEATSHIRT!". A red button-like graphic below that says "MAKE A MONTHLY GIFT".
Active · 273 daysVideo
A studio-shot image features a cream-colored t-shirt with a graphic of two hands holding a heart and the text 'Compassion Has No Borders' centered on a dark, speckled background. Below the shirt, bold white text reads 'Claim Your Free T-shirt & Help Save Lives'. A bright red button labeled 'DONATE NOW' is positioned at the bottom left, alongside the organization's logo.
Active · 220 days
A static advertisement featuring a beige t-shirt centered on a light, textured background. The t-shirt displays a graphic of two hands holding a heart with the text 'Compassion Has No Borders' and the Doctors Without Borders logo. Bold text at the top reads 'CLAIM YOUR FREE T-SHIRT & HELP SAVE LIVES', and a red button at the bottom reads 'DONATE NOW'.
Active · 220 days
A photograph shows a medical worker in a vest interacting with children and adults in a brightly colored room. The image is framed by a black, textured border at the top and bottom. White text is overlaid on the bottom black section, with the word MATCH highlighted in red. A red button with white text reads CHECK NOW.
Active · 213 days
A dark, textured background features white and red text. The top line reads 'URGENT NEED:' followed by 'Malnutrition crisis in Gaza' in larger, bold white letters. A red button-style rectangle at the bottom contains the words 'GIVE TODAY'.
Active · 147 days
A photograph shows three aid workers standing in front of a white van, with one worker in the center holding cardboard boxes. The image has a dark overlay at the bottom where white text is displayed, including a bold headline about an urgent malnutrition crisis and a call to action. A bright red button with the text 'DONATE NOW' is positioned at the bottom of the frame.
Active · 147 days
A woman in a red shirt sits and talks with a woman wearing a white vest with a medical logo in an outdoor setting against a corrugated metal wall. The image has a dark, textured black overlay at the bottom containing white and red text. The text encourages viewers to show support for safe abortion care by adding their name.
Active · 140 days
A group of people are protesting outdoors, holding signs that read 'INSULIN PENS FOR 1 DOLLAR'. One person holds a larger sign comparing insulin prices in high-income countries versus South Africa. The bottom of the image features a black background with bold red and white text calling for action.
Active · 140 days
A photograph shows a group of people in a field, with a person in a vest standing in the foreground facing them. The image has a dark, textured overlay at the top with bold white and red text. The text encourages the viewer to sign their name in support of refugees.
Active · 140 days
A photograph shows a medical worker in a white vest examining a patient lying down in a tent, with other people in the background. Below the image, a black textured area contains white text calling for support for civilians, followed by a bright red button with white text.
Active · 140 days
A graphic advertisement featuring a large, textured red brushstroke across a light grey background. The text is written in bold white letters over the red area, asking a direct question about abortion care. Below the question is a white rectangular button with text inviting the viewer to take action.
Active · 140 days
A group of people in Sudan stand in a line outdoors, waiting near a collection of yellow jerrycans. Large, bold text is overlaid on the sky above them, detailing the urgent need for clean water and the impact of specific donation amounts. A red button-like graphic at the bottom right reads 'DONATE TODAY'.
Active · 112 days
A static ad with white text on a black background. The text addresses the viewer directly about the difficulty of the message and the humanitarian work of the organization. At the bottom, there is a red button with white text and the organization's logo.
Active · 112 days
A close-up photograph shows a medical professional administering a vaccine to a young child held by an adult. The image is warm-toned and focuses on the hands and the child's face. Large white text is overlaid on the right side of the image, and a red button-like graphic with white text is positioned at the bottom right.
Active · 112 days
A static advertisement featuring a pink t-shirt with a graphic of two hands holding a heart and the text 'Compassion Has No Borders'. Above the shirt, bold text reads 'CLAIM YOUR FREE T-SHIRT' and '& HELP SAVE LIVES'. At the bottom, a red button-style graphic contains the text 'DONATE NOW'.
Active · 93 days
A static image featuring an olive green t-shirt centered on a white background. The shirt has a graphic of two hands holding a heart with the text 'Compassion Has No Borders'. Above the shirt, red text offers a free t-shirt for starting a monthly gift, accompanied by a red arrow pointing to the shirt. A red 'DONATE NOW' button is at the bottom right.
Active · 93 days
A photograph shows a medical professional in blue scrubs and a white headscarf attending to a young child lying on a hospital bed, while a man sits beside the child. The image is set in a clinical environment. Below the image, a black banner contains bold white text and a red button with white text.
Active · 4 days
A three-card carousel with a consistent design featuring a red textured top section and a black chalkboard-style bottom section. Each card displays a dollar amount in large white text at the top, followed by a description of the medical supplies that amount can provide for patients. The Doctors Without Borders logo is centered at the bottom of each card.
Active · 4 days
A close-up photograph shows a person's hands using a measuring band on a young child's arm, with other children visible in the background. Below the image, two distinct sections present donation amounts in red boxes alongside text explaining the impact of each contribution. The text details how these funds provide medical tools and therapeutic food for children suffering from malnutrition.
Active · 4 days

How Doctors Without Borders makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Doctors Without Borders's ads are built from: who is in frame, the words, the structure, the top format and hook.

Card needed, $0 today. Cancel within 7 days, pay nothing.

How Doctors Without Borders advertises on Facebook and Instagram

The library holds 32 ads from Doctors Without Borders in Healthcare, and 752 running on its Meta pages now. Its most common visual formats are Text Overlay (30 ads), Lifestyle Image (20) and Product Image (6). Its ads most often open on Direct address (6 ads), Belief (5) and Offer only (5) hooks. Its ads stay up a median 93 days, 4.4× the Healthcare median of 21 days.