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Refreshed Nov 12, 2026

Flo Health ads

The hooks, angles and offers behind Flo Health’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Flo Health’s Meta page
439
Median runHow long its ads stay up
2 days
Against HealthcareNiche median 21 days
0.1×

The messages Flo Health keeps paying for

Same idea, new creatives

  • “Espera, espermas conseguem sobreviver no corpo por até 5 dias para encontrar o óvulo?”

    2 ads
    Flo Health ad: “Espera, espermas conseguem sobreviver no corpo por até 5 dias para encontrar o óvulo?”Flo Health ad: “Espera, espermas conseguem sobreviver no corpo por até 5 dias para encontrar o óvulo?”

    Running since Oct 2026.

  • “Why does my back hurt so early in pregnancy?”

    2 ads
    Flo Health ad: “Why does my back hurt so early in pregnancy?”Flo Health ad: “Why does my back hurt so early in pregnancy?”

    Running since Oct 2026.

  • “I WANT TO:”

    2 ads
    Flo Health ad: “I WANT TO:”Flo Health ad: “I WANT TO:”

    Running since Oct 2026.

How Flo Health builds them

49 ads

What Flo Health's ads are made of, row by row.

Free with an account.

Longest running

All 49

The Flo Health ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

49 ads

Ask your agent about these ads
The video begins with an animation of sperm cells in a uterus, with text asking if sperm can survive for up to 5 days to find an egg. It then shows a couple wondering when ovulation will occur, followed by scenes of the egg character looking frustrated. The ad explains that the Flo app can predict ovulation and fertility days, showing the app interface and its features. The video concludes with sperm cells and the egg character on a red carpet, implying a successful meeting, and ends with the Flo Health app logo and download prompts.
Active · 42 days
Flo Health
The ad uses animated characters to depict a woman's frustration with missed opportunities for conception. Sperm characters are shown trying to reach an egg character, but they are always too late or arrive when she is unavailable. The egg character expresses her disappointment and the limited window of fertility. The ad then introduces the Flo Health app as a solution to track fertility and ovulation. The final scene shows the egg character happy with sperm characters who arrived on time.
Active · 42 daysVideo
Flo Health
The video opens with a group of sad sperm characters at a door, with text asking to open it. The scene shifts to a pink circular character packing a suitcase, then sitting at a restaurant table looking annoyed. The character is shown waiting in the rain, then crying, and finally looking at a clock. The ad shows the character at a salon, then dressed up, and finally a sun-like character on a red carpet. The video ends with a phone screen showing a fertility app and the Flo Health logo. The overall tone is humorous and relatable, depicting the frustration of missed opportunities in fertility.
Active · 42 daysVideo
Flo Health
A cartoon animation shows a brain ignoring symptoms from other organs. The brain dismisses issues like acne, late periods, weight gain, and fatigue as stress. It then shows a phone app that helps identify symptoms, suggesting it's for a condition called SOP. The animation uses humor to depict the struggle of acknowledging health issues.
Active · 42 daysVideo
Flo Health
This is an animated video showing a character experiencing common premenstrual symptoms. It starts with the character struggling to put on pants, then showing increased appetite, low energy, and finally pain and cramps. The video progresses through the days leading up to menstruation, illustrating the physical and emotional changes.
Active · 42 daysVideo
Flo Health
The video opens with an animated illustration of sperm trying to reach an egg, with text asking if sperm can survive for up to 5 days to find the egg. It then shows a couple wondering when ovulation will occur, followed by scenes of the egg character looking frustrated at different times and places. The ad explains that the Flo app can predict ovulation days, showing the LH surge and cycle monitoring. It concludes with the app interface and a call to download Flo Health. The visual style is cartoonish and educational.
Active · 31 daysVideo
Flo Health
The video starts with an illustration of a pregnant woman's pelvis, showing the fetus at 24 weeks. Text asks "Why does my back hurt so early in pregnancy?". It then shows a phone screen where the user logs "Backache" as a symptom. The video transitions to showing fetal development at different weeks, comparing the fetus size to fruits and vegetables. Finally, it explains that back pain is common due to hormones relaxing ligaments, and lists symptoms of preterm labor, advising to call a doctor if they occur. The video ends with a call to download the Flo app for pregnancy support.
Active · 30 days
Flo Health
A woman in pink scrubs stands in front of a whiteboard with a diagram of the uterus. She is drawing on the diagram to explain retrograde menstruation. Text overlays appear throughout the video explaining the concept. The video is educational and informative.
Active · 28 daysVideo
Flo Health
The ad opens with a close-up of a fetus in the womb, with the question "Why do I feel so alone now?" superimposed. It then transitions to a screen recording of the Flo app, showing symptom tracking and information about fetal development. The ad highlights how Flo provides medical information to help with pregnancy changes and encourages users to download the app to learn about each week of pregnancy.
Active · 25 daysVideo
Flo Health
The video starts with an animation of sperm trying to reach an egg, with text asking if sperm can survive for up to 5 days to find the egg. It then shows a couple wondering when ovulation will occur and a sad egg character. The video explains that Flo Health can predict ovulation and the best days for conception, showing the app interface and ending with the Flo Health logo. The overall tone is informative and slightly whimsical, aiming to educate viewers about fertility tracking.
Active · 25 days
Flo Health
The video opens with a split screen showing two anatomical models of the female reproductive system. The left side is labeled 'TRACK MY PERIOD' and the right side is labeled 'GET PREGNANT'. The video then transitions to show app screens with a calendar interface. The first calendar screen shows a period being logged with red droplet icons. The second calendar screen highlights a fertile window with green circles and sperm icons. The final screens show the Flo logo and app store download buttons.
Active · 24 daysVideo
Flo Health
The video opens with an illustration of a woman looking at a negative pregnancy test, appearing distressed. Text overlays express her frustration over multiple negative results. Another woman then appears, offering comfort and explaining how the Flo Health app helped her understand her cycle and identify fertile days. The app interface is shown, highlighting predicted ovulation and fertile windows. The ad concludes with the woman feeling more hopeful and understanding her body better, followed by the Flo Health logo and app download prompts.
Active · 24 daysVideo
Flo Health
The video opens with a split screen showing two sides of a uterus model. The left side has text overlay 'TRACK MY PERIOD' and the right side has 'GET PREGNANT'. The video then transitions to show a calendar interface where the user can log their period with droplet icons and understand their fertile window with circle icons. The ad ends with the Flo logo and app store download buttons.
Active · 22 daysVideo
Flo Health
The video opens with an illustration of a pregnant uterus, asking "Why does my back hurt so early in pregnancy?". It then shows a phone screen where a user logs "Backache" as a symptom. The ad transitions to animated visuals of fetal development, comparing the baby's size to fruits and vegetables, and then explains that back pain is common due to hormones relaxing ligaments in preparation for labor. Finally, it encourages viewers to download the Flo app for week-by-week pregnancy support and lists symptoms of preterm labor, advising to call a doctor if experienced.
Active · 22 daysVideo
Flo Health
This is an animated video showing a character experiencing common pre-period symptoms. It starts with the character feeling bloated and uncomfortable, then shows increased appetite, low energy, and finally aches and cramps. The video transitions to the post-period phase, showing a surge in energy. Each stage is marked by text indicating the days before or after the period and a notification bubble describing the symptom.
Active · 22 daysVideo
Flo Health
The video shows a series of illustrations depicting fetal development week by week. It starts with a general overview of pregnancy, then focuses on specific milestones like bone formation and the development of the voice box and liver. The latter half of the video displays app screens showing the baby's growth at different weeks and ends with the Flo Health app logo and download prompts. Text overlays provide information about each stage of development.
Active · 22 days
Flo Health
The video opens with a close-up of a hand holding a negative pregnancy test, with the text 'Negative again.' appearing on screen. It then shows a couple looking sad, followed by a woman expressing her frustration about not conceiving. A friend offers comfort and explains how the Flo Health app helped her understand her cycle and identify fertile days, leading to a hopeful outlook. The video ends with the Flo Health app logo and download links.
Active · 9 days
Flo Health
The video opens with a close-up of a woman making a distressed face and shouting, with the text "YES, I got my period!" overlaid. This is followed by a screen recording of the Flo Health app, showing the current date as "Period day 1" and "You're in a new cycle!". The app displays daily insights and options to explore symptoms or check the chance of pregnancy.
Active · 9 days
Flo Health
The ad features a stylized calendar illustration on a soft pink background. The calendar shows a 30-day cycle with various icons representing different phases of the menstrual cycle, including blood droplets and sperm icons. Below the calendar, text explains that the app can help predict the next period, supported by a statistic about user accuracy.
Active · 9 days
Flo Health
A pink-themed illustration shows a bed with a pillow featuring the headline text. Below the pillow, three common questions about conception are presented with multiple-choice options. At the bottom, a pink button invites the viewer to take a quiz.
Active · 8 days
Flo Health

How Flo Health makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Flo Health's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Flo Health advertises on Facebook and Instagram

The library holds 49 ads from Flo Health in Healthcare, and 439 running on its Meta pages now. Its most common visual formats are Illustration (23 ads), App Mockup (20) and Text Overlay (19). Its ads most often open on Relatability (18 ads), Question (11) and Explainer (8) hooks. Its ads stay up a median 2 days, 0.1× the Healthcare median of 21 days.

Brands like Flo Health

Flo Health by format

Flo Health by hook

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