Refreshed Nov 12, 2026

The hooks, angles and offers behind Cleveland Clinic’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Cleveland Clinic’s Meta page
134
Median runHow long its ads stay up
32 days
Against HealthcareNiche median 21 days
1.5×

The messages Cleveland Clinic keeps paying for

Same idea, new creatives

  • “FOR EVERY WORK OF HEART”

    2 ads
    Cleveland Clinic ad: “FOR EVERY WORK OF HEART”Cleveland Clinic ad: “FOR EVERY WORK OF HEART”

    Running since Oct 2026.

  • “What does it look like when a center for neurological care is completely designed around patients and their evolving needs”

    2 ads

    Running since Oct 2026.

How Cleveland Clinic builds them

39 ads

What Cleveland Clinic's ads are made of, row by row.

Free with an account.

Longest running

All 39

The Cleveland Clinic ads that ran longest.

Free with an account.

The creative features a medical-style illustration of a human hip joint against a black background. A bright, glowing yellow and red area highlights the hip joint to indicate pain. Large, bold white text is overlaid on the image, announcing a free care guide for hip pain.
Active · 123 days
The video shows a 3D animation of a human knee joint. Text overlays appear at the bottom of the screen, first reading "Access our free" and then "Knee Health Guide". The animation focuses on the bones, cartilage, and ligaments of the knee, with subtle color shifts in the background.
Active · 123 daysVideo
This is a medical illustration showing the anatomy of a human shoulder and upper arm. The image displays the skeletal structure, muscles, and tendons, with thin lines pointing to specific anatomical parts like the clavicle, scapula, humerus, and various muscles. The labels are printed in black text on the left and right sides of the image, identifying the structures.
Active · 123 days
A dark, moody image shows a person lying in bed in the background, out of focus, suggesting a nighttime setting. In the foreground, a blue-toned alarm clock is partially visible on the right side. The text 'Trouble Sleeping?' is displayed in large, bold blue letters at the top, followed by a smaller line of text about the Sleep by Cleveland Clinic app. An app icon featuring a moon and stars is positioned on the left, and the words 'Download Now' are printed on the right.
Active · 88 days
A dark, moody image shows a person lying in bed at night, out of focus in the background. In the foreground, a black alarm clock sits on a bedside table, illuminated by a blue light. Large, bold text at the top asks about sleep troubles, followed by a smaller line introducing an app. A small app icon and a call to action to download are placed in the bottom left corner.
Active · 88 days
This educational infographic illustrates the process of cataract surgery by showing a cross-section of the human eye before and after the procedure. The left side displays the eye with a cloudy lens labeled as having a cataract, while the right side shows the eye with an intraocular lens (IOL) in place. A separate diagram at the bottom provides a clear view of the IOL itself.
Active · 67 days
A four-card carousel featuring professional medical imagery and a person in a natural setting. The first card shows a scientist in a lab, the second a woman sitting outdoors, the third a brain scan on a monitor, and the fourth the Cleveland Clinic logo. Each card features large, bold white text overlaid on the imagery.
Active · 66 days
A scientist wearing safety goggles and blue latex gloves holds a laboratory tray filled with small samples. The image is shot in a professional laboratory setting, focusing on the researcher's face and the equipment. Large, bold white text is overlaid on the image, stating that they are rewriting the future of brain health.
Active · 66 days
A close-up shot of a scientist wearing safety goggles and blue latex gloves, looking intently at a multi-well plate filled with a reddish substance. The image is captured in a laboratory setting with blurred equipment in the background. Large, white, bold text is overlaid on the image, stating 'WE PUSH OUR MINDS'.
Active · 66 days
A three-card carousel showing different medical clinic locations. Each card features a large exterior photo of a brick building and a smaller inset photo of the clinic's signage. The name of the location is printed in large white text on a blue banner at the bottom of each card.
Active · 65 days
A medical professional in a white coat points with a blue pen at a brain scan displayed on a computer monitor. The screen shows four different views of a brain, indicating a diagnostic or educational setting. The image focuses on the interaction between the expert and the medical imaging technology.
Active · 43 days
A close-up, cinematic shot shows robotic surgical arms performing a delicate procedure. Large, white, outlined text is overlaid in the center of the image, reading 'FOR EVERY WORK OF HEART'. The Cleveland Clinic logo is positioned at the bottom center of the frame.
Active · 43 days
A woman in a hospital gown sits on a bed while a medical professional in scrubs and blue gloves adjusts a sensor on her face. The patient has several medical sensors and wires attached to her head and chest, indicating a neurological diagnostic procedure. The setting appears to be a clinical or hospital room with a large window in the background.
Active · 43 days
The video opens with a man running outdoors, then cuts to medical professionals in a hallway, a woman swimming, and a surgeon at a console. Text overlays appear throughout, including "POSSIBLE", "NO STONE UNTURNED", and "UNDERSTANDING". It shows people in various life situations and medical settings, culminating in a newborn baby and the Cleveland Clinic logo with the tagline "For Every Care in the World".
Active · 43 days
This educational illustration shows a comparison between a normal cell and a cancerous cell. Below, it depicts a cross-section of tissue, showing normal cells on one side and cancerous cells multiplying and invading the tissue on the other. The Cleveland Clinic logo appears in the bottom left corner.
Active · 43 days
A person is shown outdoors, holding their knee with both hands. A digital, glowing anatomical illustration of a knee joint is superimposed over their leg to highlight the area of pain. The text is bold and white, positioned on the left side against a dark background, and includes a blue button at the bottom.
Active · 43 days
A digital illustration of a human skeletal shoulder joint is shown against a dark background. The shoulder joint is highlighted with a glowing red area to indicate pain or inflammation. Bold white text is overlaid on the right side of the image, inviting the viewer to explore treatment options for shoulder pain.
Active · 43 days
A close-up shot shows robotic surgical arms performing a delicate procedure. Large, white, outlined text is overlaid on the image, reading 'FOR EVERY WORK OF HEART'. The Cleveland Clinic logo is positioned at the bottom center of the frame.
Active · 42 days
A four-card carousel featuring professional photography of medical staff and patients. The first card shows a radiation oncologist with a patient, the second shows a patient on a stationary bike, the third shows a researcher in a lab, and the fourth displays the brand logo. Each card features large, bold white text overlaid on the imagery.
Active · 39 days
The video opens with a wide shot of the Cleveland Clinic building, then transitions to a presenter, Diana González, who introduces the topic of heart failure. A doctor, Mauricio Vélez, explains the condition and its symptoms. The video shows medical equipment and a surgical team, then returns to the doctor discussing treatments like medication, diet, exercise, and surgery. The ad ends with the Cleveland Clinic logo and tagline.
Active · 32 daysVideo

How Cleveland Clinic makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Cleveland Clinic's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Cleveland Clinic advertises on Facebook and Instagram

The library holds 39 ads from Cleveland Clinic in Healthcare, and 134 running on its Meta pages now. Its most common visual formats are Lifestyle Image (21 ads), Text Overlay (19) and Illustration (9). Its ads most often open on Question (8 ads), Explainer (6) and Authority (4) hooks. Its ads stay up a median 32 days, 1.5× the Healthcare median of 21 days.