AdSwipeFile

Refreshed Nov 12, 2026

DuckDuckGo ads

The hooks, angles and offers behind DuckDuckGo’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn DuckDuckGo’s Meta page
5
Median runHow long its ads stay up
67 days
Against App / SoftwareNiche median 19 days
3.5×

How DuckDuckGo builds them

5 ads

What DuckDuckGo's ads are made of, row by row.

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Longest running

All 5

The DuckDuckGo ads that ran longest.

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Niche
Format
Hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

5 ads

Ask your agent about these ads
A static graphic with a solid orange background on the top two-thirds and a light cream background on the bottom third. The text is written in large, bold white letters. A small logo of a duck with a green bowtie is positioned in the bottom left corner next to the brand name.
Active · 67 days
DuckDuckGo
This is a digital illustration featuring a white background with a light blue and green abstract shape at the bottom. The DuckDuckGo logo is in the top left corner. Large black text in the center warns the viewer about browser tracking, followed by a smaller line of text about the need for better protection.
Active · 67 days
DuckDuckGo
This is a clean, illustrated graphic with a white background. It features the brand logo at the top and a large, bold question in the center. At the bottom, there is a simple illustration of cattails growing out of a green bush against a light blue ground.
Active · 67 days
DuckDuckGo
The video starts with a blue screen showing the Google logo and the text "Google won't let you turn AI off". A hand is shown trying to toggle a switch to turn AI off, but it remains on. The screen then changes to a cream background with the DuckDuckGo logo and the text "DuckDuckGo gives you the dial". A dial graphic appears, with the words "NEVER", "SOMETIMES", and "OFTEN" around it. The dial is set to "SOMETIMES". The final screen is orange with the text "And we never track you." followed by the DuckDuckGo logo and "Try DuckDuckGo".
Active · 63 daysVideo
DuckDuckGo
The video starts with the Google logo, then text appears stating "Google won't let you turn AI off." This is followed by an animation of a toggle switch being flipped to the 'off' position. The scene then changes to the DuckDuckGo logo with the text "DuckDuckGo gives you the dial." A clock face appears with a dial that can be adjusted, showing "Use AI" with options for "NEVER," "SOMETIMES," and "OFTEN." The final screen shows "And we never track you." followed by the DuckDuckGo logo and "Try DuckDuckGo."
Active · 33 daysVideo
DuckDuckGo

How DuckDuckGo makes its ads

What its ads are built from, by type, counted over the ads we have read.

What DuckDuckGo's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How DuckDuckGo advertises on Facebook and Instagram

The library holds 5 ads from DuckDuckGo in App / Software, and 5 running on its Meta pages now. Its most common visual formats are Headline (2 ads), Illustration (2) and Text Overlay (2). Its ads most often open on a Contrast (2 ads) hook. Its ads stay up a median 67 days, 3.5× the App / Software median of 19 days.

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