AdSwipeFile

Refreshed Nov 8, 2026

Foreplay ads

The hooks, angles and offers behind Foreplay’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Foreplay’s Meta page
57
Median runHow long its ads stay up
48 days
Against App / SoftwareNiche median 26 days
1.8×

The messages Foreplay keeps paying for

Same idea, new creatives

  • “200M ads. Searchable from Claude”

    2 ads
    Foreplay ad: “200M ads. Searchable from Claude”Foreplay ad: “200M ads. Searchable from Claude”

    Running since Sep 2026.

  • “No new ads because you don't know where to start?”

    2 ads
    Foreplay ad: “No new ads because you don't know where to start?”Foreplay ad: “No new ads because you don't know where to start?”

    Running since Sep 2026.

How Foreplay builds them

31 ads

What Foreplay's ads are made of, row by row.

Free with an account.

Longest running

All 31

The Foreplay ads that ran longest.

Free with an account.

Niche
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Hook
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Winning means kept running: brands rarely keep paying for ads that lose.

31 ads

Ask your agent about these ads
The ad features a clean, white background with a bold headline at the top. Below the headline, a mock-up of a software notification window is displayed, showing a brand name and a thumbnail image of a skincare product advertisement. A black button labeled 'CONNECT FREE' is positioned between the headline and the notification window.
Live · 59 days
Foreplay
The video opens with a close-up of a man wearing a black cap and t-shirt. Text overlays appear on screen, stating "The largest", "and the", "The smallest brands in the world", and "are both using Foreplay". The video then transitions to show a screen recording of a dashboard with charts and data, with text overlays like "changes,", "focused", "notice", "sales", "on a demo", "call with us", "software.", "sign up.", "speaks", "Go in and", "the product", "for free.", "And if you", "pay for it.", "don't.", "people", "around.". Finally, it shows the Foreplay logo with the text "foreplay.co" and "7 day free trial".
Live · 59 daysVideo
Foreplay
A man talks to the camera, explaining how to find successful ad creatives. The screen behind him shows examples of ads and a search interface. Text overlays highlight key features and benefits of the tool being discussed. The video aims to show viewers how to use a tool to find effective ad examples.
Live · 59 daysVideo
Foreplay
A dark-themed graphic displays a question about ad creation struggles followed by a call-to-action button. Below this, a list of four integrated services is shown, each with a label indicating its function, such as market data or orchestration. The layout is clean and professional, focusing on the workflow integration provided by the product.
Live · 59 days
Foreplay
The ad features a dark background with a white headline about searching ads through Claude. Below the headline is a button inviting the user to connect the Foreplay MCP. The bottom half of the image displays a simulated Claude chat interface showing a search query for skincare ads and a grid of three example ad results.
Live · 59 days
Foreplay
A founder speaks directly to the camera, asking about missed advertising inspiration. The video then shows a phone screen with a chat interface, followed by a dashboard with ad performance data. The founder explains three options for handling inspiration, with the final scene showing the Foreplay logo and a free trial offer.
Live · 59 daysVideo
Foreplay
The video begins with a black screen and white text that reads "The big difference." This is followed by a man in a black shirt and baseball cap speaking directly to the camera. Text overlays appear throughout the video, explaining concepts related to ad strategy and data analysis. The video concludes with the Foreplay logo and a "7 day free trial" offer.
Live · 59 daysVideo
Foreplay
The creative displays a digital dashboard interface showing a list of competitor ad data. Above the interface, a bold headline introduces the capability to uncover competitor advertising strategies. A small information box on the right provides specific dates and a duration count, emphasizing the analytical nature of the tool.
Live · 56 days
Foreplay
A dark-themed graphic showing the Foreplay brand logo at the top. Below the main headline, a button invites the user to connect the MCP. The center of the image features a central Foreplay box connected by lines to four surrounding AI tool icons: Grok, Gemini, Claude, and ChatGPT.
Live · 56 days
Foreplay
The ad features a dark background with a large, bold headline at the top. Below the headline is a white button with a call to action. The bottom half of the image displays a digital interface showing a library of various advertisements, including product images and brand names, organized in a grid layout.
Live · 56 days
Foreplay
A split-screen graphic comparing two services. The left side is white with the brand Atria, showing 8 Google reviews and a 4.0/5 star rating. The right side is black with the brand foreplay, showing 294 Google reviews, a 4.9/5 star rating, and a button to start a 7-day free trial.
Live · 56 days
Foreplay
A dark-themed graphic displays a central headline about transforming AI into a creative strategist. Below the text, a button invites the user to connect the tool. The bottom section features a diagram connecting icons for Claude, Foreplay, and ChatGPT, with a grid of smaller ad examples visible at the top.
Live · 56 days
Foreplay
The video begins with a hand drawing a graph on a piece of paper, with axes labeled for money and time. The speaker explains that to scale Meta ads, one needs to find ads that spend a lot of money and run for a long time. The scene then transitions to a screen recording of the Foreplay platform, showing a dashboard with ad data and competitor analysis. The speaker highlights how the platform helps identify winning and evergreen ads by analyzing patterns and data in real-time.
Live · 55 daysVideo
Foreplay
The ad features a dark background with a bold headline about searching ads through an AI interface. Below the text, a button invites the user to connect the tool. The bottom half of the image displays a simulated chat interface showing a search query for skincare ads and a grid of example ad creatives.
Live · 49 days
Foreplay
A dark-themed UI mockup showing a list of integrated tools for a grant application roadmap. The top section features a headline asking a question about ad creation, followed by a call-to-action button. Below, a vertical list displays four service integrations with their respective functions, such as market data and creative production.
Live · 48 days
Foreplay
A man in a black long-sleeve shirt and black baseball cap speaks directly to the camera, explaining how successful media buyers operate. He gestures with his hands as he talks about competitor research and data analysis. The video then transitions to screen recordings of the Foreplay software interface, showcasing its features for tracking and analyzing competitor ads. The ad concludes with the Foreplay logo and a call to action for a free trial.
Live · 48 daysVideo
Foreplay
A man stands in front of a whiteboard listing "SECRET + SLEPT-ON FOREPLAY FEATURES." He checks off items as he explains them, using screen recordings to illustrate the features. The video covers saving from IG, creative reporting, MCP to Claude, Ad Rank, and Partnership Ads, explaining how each feature works and its benefits. The tone is practical and informative, aiming to educate the viewer on Foreplay's capabilities.
Live · 46 daysVideo
Foreplay
A man is shown pouring dark liquid from a can into three glasses labeled with different daily ad spend amounts. Text overlays explain that software bills can scale with ad spend, using an analogy of pouring liquids. The video demonstrates how using a scaling software like Motion can increase the software bill as ad spend increases, and suggests signing up for a free trial of Foreplay to scale ad accounts. The scene is set in an office environment.
Live · 46 daysVideo
Foreplay
The video opens with Mark Zuckerberg standing on stairs, then cuts to a man in a black cap speaking directly to the camera. The screen then shows a website interface with ad examples, followed by a checkout page. Text overlays explain concepts related to advertising strategy and data analysis. The ad ends with the Foreplay logo and a "7 day free trial" offer.
Live · 42 daysVideo
Foreplay
A meme image shows a car swerving off a highway exit. The left exit sign is labeled with the old way of researching ads, while the right exit sign is labeled with the new, more effective way. The car is labeled as the viewer, and the brand logo is at the bottom.
Live · 41 days
Foreplay

How Foreplay makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Foreplay's ads are built from: who is in frame, the words, the structure, the top format and hook.

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