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Refreshed Nov 12, 2026

Garden of Life ads

The hooks, angles and offers behind Garden of Life’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Garden of Life’s Meta page
37
Median runHow long its ads stay up
22 days
Against SupplementsNiche median 20 days
1.1×

The messages Garden of Life keeps paying for

Same idea, new creatives

  • “Meet Clear Whey Protein”

    2 ads
    Garden of Life ad: “Meet Clear Whey Protein”Garden of Life ad: “Meet Clear Whey Protein”

    Running since Oct 2026.

How Garden of Life builds them

23 ads

What Garden of Life's ads are made of, row by row.

Free with an account.

Longest running

All 23

The Garden of Life ads that ran longest.

Free with an account.

Niche
Format
Hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

23 ads

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A four-card carousel featuring a tub of whey protein placed in natural settings. The first card shows the product in grass with flowers, while the subsequent cards show it surrounded by lemons, mangoes, and a hand holding the lid in grass. Text callouts point to the product's features and benefits on each card.
Active · 25 days
Garden of Life
The video opens with a man in a beanie and sweater, smiling and walking outdoors. Text appears on screen, "This is how I become an honorary Newfoundlander." The scene then shifts to the same man in a furry hat, interacting with someone indoors, followed by a shot of a lighthouse on a cliff overlooking the ocean. Another scene shows two men talking outdoors in a grassy, rugged landscape, with text stating, "Lichen is a unique source of vegan vitamin D3." The video continues with close-ups of lichen and a bottle of Garden of Life Men's Daily Multivitamin, and concludes with a sweeping view of a coastal cliffside road.
Active · 22 daysVideo
Garden of Life
A man in a plaid shirt speaks directly to the camera in a kitchen setting. Text overlays highlight product features and customer reviews. The video showcases the Dr. Formulated Once Daily Women's Probiotic by Garden of Life, emphasizing its benefits and popularity.
Active · 22 daysVideo
Garden of Life
The video opens with Dylan Efron in a rugged outdoor setting, then transitions to a lighthouse and crashing waves. It shows him interacting with Lori McCarthy, who explains that lichen is a unique source of vegan vitamin D3. The video then shows the preparation and tasting of a dish made with wild ingredients, followed by a shot of Garden of Life's Men's Daily Multivitamin, highlighting its lichen source. The scenes emphasize the natural environment and the product's origin.
Active · 22 daysVideo
Garden of Life
A woman hikes with her child in a forest setting. Text overlays describe how she makes Tuesdays after work more interesting by going on hikes and using Garden of Life's Clear Whey Protein. The video shows her preparing the protein shake and drinking it on the trail, highlighting its benefits for energy and strength. The overall tone is relatable and aspirational, encouraging viewers to enjoy the outdoors.
Active · 22 daysVideo
Garden of Life
A man stands by a body of water, wearing a beanie and sweater. Text appears on screen stating "I've always said that I'm happiest outside." The video then shows him on a boat, jumping into the cold water, and later talking with another man about salmon oil. The scenes transition to show salmon being processed and prepared, with text overlays explaining the benefits of salmon oil for overall health. The video ends with the man in the water, smiling.
Active · 22 days
Garden of Life
A man in a beanie and sweater walks outdoors, then is shown in a bar wearing a fur hat, and later in a forest setting. Text overlays introduce the concept of becoming an honorary Newfoundlander and discuss lichen as a source of vegan vitamin D3. The video shows the preparation and tasting of a wild meal, and highlights Garden of Life's Men's Daily Multivitamin sourcing lichen from regions like Newfoundland.
Active · 22 daysVideo
Garden of Life
A woman is shown making a mango shrub drink and preparing a probiotic supplement. Text overlays explain the process and benefits of both. The video demonstrates how to make the shrub and highlights the probiotic's features, ending with the woman enjoying the drink and holding the probiotic bottle.
Active · 22 daysVideo
Garden of Life
A woman is shown running outdoors, then taking a supplement in her car, and then exercising again. Text overlays explain how intense exercise can affect digestion and that women are prone to digestive discomfort during distance running. The video highlights a probiotic supplement as a way to support digestive health. The overall tone is relatable and informative, aiming to connect with viewers who experience similar issues.
Active · 22 daysVideo
Garden of Life
A studio-shot image on a beige background features a hand holding a jar of Clear Whey Protein. The text at the top introduces the product and its flavor. Below the product, three distinct sections with icons and text highlight the benefits of the protein powder.
Active · 22 days
Garden of Life
A studio-shot image features a hand holding a jar of Clear Whey Protein against a neutral beige background. The text above the product introduces the item and its flavor, while three bullet points at the bottom highlight its benefits and usage. The overall aesthetic is clean, professional, and focused on product information.
Active · 22 days
Garden of Life
The video features a man in a grey sweater in an outdoor, wooded setting. Text overlays pose questions about lichen and its sourcing, with the man providing answers. The video begins with a title card and then transitions to a Q&A format. The man is shown in various outdoor locations, including a forest and a rocky coastline, answering questions about lichen's origin, growth, and benefits.
Active · 22 daysVideo
Garden of Life
The video opens with a boat on the water, then cuts to Dylan Efron on a dock in Norway. He jumps into the cold water and swims, then talks to a man identified as a salmon oil supplier. The video shows salmon being processed and prepared, and then Dylan Efron is seen holding a bottle of Garden of Life salmon oil. The final scenes show him talking to a doctor and then looking out at the water.
Active · 22 daysVideo
Garden of Life
A man sits at a wooden table holding a tub of protein powder in one hand and a white tumbler in the other. He is wearing a beige sweater and looking directly at the camera. The background is a plain, light-colored wall with horizontal paneling. Text is overlaid at the top of the image announcing the product, followed by a call-to-action button.
Active · 22 days
Garden of Life
A man, identified as Doctor David Perlmutter, speaks directly to the camera in a kitchen setting. He holds up a box of Garden of Life Dr. Formulated Probiotics Once Daily Men's. Throughout the video, text overlays appear, highlighting positive reviews and key product benefits such as 'Very effective', '50 billion good bacteria', and 'Supports colon health'. The doctor explains the product's potency, number of strains, and shelf stability.
Active · 22 daysVideo
Garden of Life
A five-card carousel explaining the gut-brain connection. The first card shows a close-up of a person's midsection, the second a close-up of a person's face with eyes closed, and the remaining cards show the product bottle styled with rosemary and lavender on a green background.
Active · 22 days
Garden of Life
A woman is holding a supplement organizer and talking about her daily supplements. Text overlays appear throughout the video naming each supplement. She holds up each supplement or a representation of it as she discusses its benefits. The video ends with her holding the organizer again and referring to it as her "supplement stack."
Active · 22 daysVideo
Garden of Life
The video opens with two men looking at the engine of a truck, with text overlay "THINGS MEN TALK ABOUT". It then shows a man driving a tractor, then fishing, then working on a DIY project. The video then shifts to a man in a bathroom looking unwell, then taking a probiotic supplement. The final scenes show the man gardening and then talking to the camera. The overall theme is about men's conversations and health.
Active · 22 daysVideo
Garden of Life
A woman is shown in various settings, including her kitchen, outdoors, and a gym, talking about her fall reset. She demonstrates taking a probiotic supplement and making a smoothie with it. The video also shows her arranging flowers, suggesting a holistic approach to well-being. The overall tone is personal and relatable, focusing on self-care and health.
Active · 21 daysVideo
Garden of Life
A studio shot shows a person's hand holding a white tub of Garden of Life Clear Whey Protein against a plain beige background. The text above the product introduces the item, while three sections below the hand list its benefits, including muscle recovery, lean muscle maintenance, and ease of use. The overall layout is clean and informative, focusing on the product's features.
Active · 18 days
Garden of Life

How Garden of Life makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Garden of Life's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Garden of Life advertises on Facebook and Instagram

The library holds 23 ads from Garden of Life in Supplements, and 37 running on its Meta pages now. Its most common visual formats are Lifestyle Image (12 ads), Text Overlay (9) and Product Image (6). Its ads most often open on Relatability (8 ads), Curiosity (3) and Direct address (3) hooks. Its ads stay up a median 22 days, 1.1× the Supplements median of 20 days.

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