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Gillette ads

The hooks, angles and offers behind Gillette’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
83 days
Visual formats
Hook tactics
Niche
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The creative features a split image. On the left, a white stick deodorant with the text "DESODORANTES CON CERA" is shown. On the right, a blue Gillette antiperspirant bottle is depicted as if launching like a rocket, with flames and smoke erupting from its base. The Gillette logo and "ANTIPERSPIRANT" text are visible at the bottom. The overall impression is one of powerful, explosive protection against sweat and odor.
Ran 83 days
Gillette
A man is shown outdoors, in front of a grassy background, shaving his face with a hand mirror. He has shaving cream on his face and is holding a razor. The text overlay reads, "I got mad at my husband for leaving hair in the sink again and now he's being dramatic." The image captures a humorous, relatable moment of domestic life.
Ran 65 days
Gillette
A clean, studio shot features five white deodorant sticks from "The Ordinary" brand lined up against a vibrant blue background. The product name and "ANTI-PERSPIRANT" are clearly visible on each stick. The lighting is bright, highlighting the smooth texture of the packaging and creating reflections on the glossy blue surface below. There is no text overlay or explicit offer presented within the visual itself.
Ran 31 days
Gillette
A shopping cart filled with various products, prominently featuring a multi-pack of Gillette Ultimate Protection deodorant. A large, white text box with blue lettering overlays the lower portion of the image, displaying the message "STOCK UP ON ESSENTIALS AT COSTCO!". The background shows a blurred outdoor scene, possibly a parking lot. The hashtag "#AD" is visible in the upper right corner.
Ran 30 days
Gillette
A Gillette deodorant stick with a Kansas City Chiefs logo is placed on a wooden surface next to an NFL football. The deodorant stick is blue and clear, with the Chiefs logo prominently displayed on its label. The football is orange and has the NFL logo and "The Duke" branding. The background is dark and out of focus, highlighting the product and the football. The on-screen text reads: "Get The Kingdom's Best Defense with Limited Edition Gillette Official Kansas City Chiefs Deodorant."
Ran 27 days
Gillette
A young man with curly blonde hair is in a bathroom, looking into a mirror and touching his hair. He is shirtless and wearing light-colored shorts. He is holding a grey washcloth to his chest. On-screen text reads "#ad" and "whether I'm heading out with friends". The hook is "A quick reset makes all the difference."
Ran 27 days
Gillette
A man is shown in a bathroom, looking into a brightly lit mirror and applying lotion to his face. He is shirtless and wearing a towel around his waist. The reflection in the mirror shows him from the chest up. Text overlay on the bottom of the screen reads "and staying fresh". The hashtag "#Ad" is visible in the top left corner of the mirror.
Ran 27 days
Gillette
A man in a black t-shirt and tan pants is in a bathroom, holding a white antiperspirant stick in his left hand and lifting the side of his shirt with his right hand. There are visible white marks on his shirt under his armpit. The background shows a modern bathroom with a sink, mirror, and patterned tiles. The on-screen text highlights the product's clear application compared to wax deodorant and encourages a switch to clear gel.
Ran 27 days
Gillette
A man wearing a baseball cap and sunglasses, with a mustache, stands in front of a white brick wall. He is holding a yellow firefighter's helmet and jacket in his left arm and a black duffel bag in his right hand. The text "#ad" is overlaid on the left side of the image, and "I JUST" is overlaid on the bottom center. The man appears to be standing in the bed of a pickup truck, with the truck's textured bed liner visible in the foreground.
Ran 27 days
Gillette
A man in a black t-shirt and tan pants stands in a bathroom, holding a white deodorant stick in his left hand and pulling up the side of his shirt with his right hand to reveal sweat marks. The bathroom has patterned tiles on the walls and floor, a sink, and a mirror. The text overlay states that Gillette is the #1 clinical brand for men with 2X better sweat protection compared to the moisture protection needed in a common antiperspirant.
Ran 27 days
Gillette
A man wearing a red mesh shirt leans in to look at a Gillette deodorant stick with the San Francisco 49ers logo. The text "#AD" is visible in the upper left corner of the image. The deodorant stick is positioned on a white marble countertop. Below the deodorant stick, the text "So the rumors are true" is displayed. The man has a mustache and is looking intently at the product.
Ran 27 days
Gillette
The creative features a split image. The top half shows three men on a basketball court, with the Gillette logo at the top. Text overlaid on the image reads "THE ULTIMATE SWEAT CHALLENGE". The bottom half of the image shows a Gillette Clinical Protection deodorant product and its packaging against a blue background. Text on the creative states "#1 Clinical Brand for Men with 2x Better Sweat Protection*".
Ran 27 days
Gillette
Two antiperspirant sticks are displayed on separate, illuminated pedestals against a dark, gradient background. The stick on the left is orange and unbranded. The stick on the right is a Gillette Clinical Protection product with a blue cap and white body, clearly displaying the brand name and product details. The text "Level up your sweat protection with Gillette Clinical Antiperspirant." is overlaid on the image.
Ran 27 days
Gillette
A split image shows a blurred background of a football field and stadium seating in the top half, with a clear view of four Gillette deodorant sticks in the bottom half. Each deodorant stick features the logo of a different NFL team: the Tampa Bay Buccaneers, Dallas Cowboys, San Francisco 49ers, and Kansas City Chiefs. The background is a solid blue, and the deodorants are arranged in a row against it.
Ran 27 days
Gillette
The creative features a pack of Gillette Ultimate Protection antiperspirant sticks against a dark blue background with a bright blue surface in the foreground. Large white text on the left reads "#1 MALE CLEAR GEL ANTIPERSPIRANT*". The product packaging is prominent, showing a 5-pack of clear gel antiperspirant sticks with blue caps. Text on the packaging highlights "ULTIMATE PROTECTION" and "BETTER SWEAT 2X PROTECTION". The bottom right corner displays the "COSTCO WHOLESALE" logo. A disclaimer at the very bottom states "*#1 CLEAR GEL BRAND FOR MEN P52W USING NIELSEN SALES DATA AS OF 1/4/25".
Ran 26 days
Gillette
Three Gillette razors with different colored rings (blue, gold, red) and NFL team logos on their handles (Seattle Seahawks, Pittsburgh Steelers, Tampa Bay Buccaneers) are displayed on a football field. The Gillette and NFL logos are at the top of the image. White text on the bottom left reads "Collect them all!" with a dotted arrow pointing to the razors.
Ran 23 days
Gillette
The creative features a close-up shot of a Gillette SkinGuard razor against a white tiled background. Text on the left side of the image reads "MAXIMUM COMFORT with lubrication before and after the blades." A green drop of liquid is shown above the razor head, indicating lubrication. The Gillette logo is visible on the razor head.
Ran 23 days
Gillette
This is a split-screen creative comparing Gillette razors from the past and the future. The left side shows a vintage Gillette safety razor from 1901 on a marble countertop with shaving soap and a brush. The right side displays a modern Gillette Labs razor and shave gel from 2026, also on a marble countertop. The text "How it started:" is positioned above the left image, and "How it's going:" is above the right image, highlighting the brand's evolution over time.
Ran 23 days
Gillette
A vintage Gillette safety razor from 1900 is shown at the top of the frame, with the text "100+ year glow up looks like: 1900" above it. Below the razor, the text "GilletteLabs Face: Gillette's Best* Shave" is displayed. A small asterisk note at the bottom reads "Also available in heated."
Ran 23 days
Gillette
A close-up shot of a Gillette razor is displayed against a dark blue background. The razor has a black handle with a metallic finish and an orange accent. The text "STILL #1" is prominently displayed in large white font at the top of the image, followed by "AMERICA'S #1 SHAVE BRAND" in smaller white font. A white circle with the text "SHOP NOW" in blue is positioned on the right side of the image. The Gillette logo is visible in the bottom left corner.
Ran 23 days
Gillette

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