AdSwipeFile

Refreshed Nov 7, 2026

H&M ads

The hooks, angles and offers behind H&M’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
33 days
Against FashionNiche median 47 days
0.7×

How H&M builds them

20 ads

What H&M's ads are made of, row by row.

Free with an account.

Longest running

All 20

The H&M ads that ran longest.

Free with an account.

Niche
Format
Hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

Ask your agent about these ads
A model with long dark hair stands against a plain light background, wearing a beige zip-up jacket over a light pink sweater. The model holds a dark leather bag in one hand. Large black text is overlaid on the left side of the image, and two app store download buttons are positioned below the text.
Live · 244 days
H&M
A studio-shot image of a black, long-sleeved button-up cardigan sweater centered against a plain white background. The garment is neatly laid out to display its round neckline, button closure, and ribbed cuffs. There is no text or other elements present in the image.
Live · 101 days
H&M
A clean, studio-shot image of a black button-down cardigan sweater centered against a plain white background. The garment is shown flat and neatly arranged, highlighting its knit texture and button details. There is no text or other elements present in the frame.
Live · 95 days
H&M
A studio shot of three folded t-shirts stacked on top of each other against a plain, light grey background. The shirts are shown in grey, white, and olive green colors. The image is clean and minimalist, focusing entirely on the product.
Live · 95 days
H&M
A studio-shot image of a black, long-sleeved button-up cardigan sweater centered against a plain white background. The garment is neatly folded and displayed flat, showing the full front view with its buttons and ribbed cuffs. There is no text or other elements present in the image.
Live · 95 days
H&M
A motion-blurred, abstract shot of a city street scene, likely taken from a moving vehicle. The H&M logo is centered in red, with the words CITY SUMMER in white text below it. The overall aesthetic is fast-paced and urban.
Ended · 64 days
H&M
A model stands against a plain, light-colored wall, wearing a white t-shirt and a beige bubble-style skirt. The H&M logo is prominently displayed in red in the center of the image, with the text 'THE SUMMER SHOP' written in white below it. The model is wearing sunglasses and holding a small dark handbag.
Ended · 64 days
H&M
A young girl with blonde hair stands outdoors in front of a light-colored wall and a large aloe plant. She is wearing a light-colored dress with a colorful pattern and is holding onto the handlebars of a vintage-style pink bicycle. The lighting is bright and sunny, suggesting a warm day.
Ended · 64 days
H&M
A male model stands against a plain white studio backdrop, wearing a dark brown short-sleeved button-down shirt, light-colored trousers, and sandals. He holds a plain white canvas tote bag in his right hand. The H&M logo is centered over his chest, with the words SUMMER TROUSERS printed in large white capital letters below it.
Ended · 63 days
H&M
A static graphic with a vibrant, glitch-style digital background featuring blocks of blue, pink, and orange. The text is bold and centered, declaring the message of being seen, heard, and celebrated. A smaller line of text at the bottom left reinforces the brand's support for the LGBTQIA+ community.
Ended · 34 days
H&M
A model walks down a city street in a series of different outfits, showcasing various denim looks. The video features quick cuts between these outfits, with the text 'H&M' and 'Cool girl spring' overlaid on the screen throughout. The model is seen in different locations, including a sidewalk and a crosswalk.
Ended · 31 daysVideo
H&M
A young woman walks down a city street while eating an ice cream cone. She is wearing a black crop top and distressed light-wash jeans. The video shows her walking and posing in front of a large wooden door.
Ended · 29 daysVideo
H&M
A full-length studio shot of a male model standing against a plain, light grey background. He is wearing a black track jacket with white piping, a red shirt, black leather-style shorts, white socks with the brand name, and black sneakers. He is holding a black duffel bag in his right hand and has his left hand in his pocket.
Ended · 28 days
H&M
A young girl with red hair is captured in a close-up, slightly angled shot. She is wearing a grey sweatshirt with a graphic print and a gold necklace. The text 'A TIME TO GROW' is overlaid in white, bold, sans-serif capital letters in the center of the frame.
Ended · 28 days
H&M
A person is partially visible behind white curtains that are parted in the center. The H&M logo is centered in red, with the words NEW ARRIVALS printed in white below it. The overall aesthetic is clean, minimalist, and bright.
Ended · 24 days
H&M
A woman in a white outfit stands at a desk in a studio setting, writing on a laptop. The H&M logo is centered in red, with the white text 'ALL WAYS FLARE' positioned directly below it. The overall aesthetic is clean and minimalist, focusing on the model's professional attire.
Ended · 24 days
H&M
A model walks down a sunny outdoor path, turning to look at the camera while wearing a white slip dress. Text is overlaid on the screen throughout the video, expressing a desire for new clothes for the month of May. The video is set to music and features the model posing and walking.
Ended · 21 daysVideo
H&M
A portrait of a man leaning against a white wall outdoors under a clear blue sky. He is wearing a blue collared shirt. The H&M logo is superimposed in red over the center of the image.
Ended · 21 days
H&M
A vertical image shows two children lounging on a white inflatable chair against a plain, light-colored wall. The child in the foreground is wearing a green t-shirt and patterned shorts, while the other child is partially visible behind them. The H&M logo is centered in the upper half of the frame in red text.
Ended · 21 days
H&M
A young woman stands on a staircase, posing and showing off her outfit. Large yellow text is overlaid on the video, describing the feeling of knowing her friend's outfit looks great for photos. The video is short and captures a casual, candid moment.
Ended · 15 daysVideo
H&M

How H&M makes its ads

What its ads are built from, by type, counted over the ads we have read.

What H&M's ads are built from: who is in frame, the words, the structure, the top format and hook.

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Brands like H&M

H&M by format

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