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Headway ads

The hooks, angles and offers behind Headway’s Facebook and Instagram ads, filed by format and niche.

Ads
17
Newest ad
October 2026
Main niche
Fitness / Wellness 17
Top formats
Updated
Oct 31, 2026
Longest run
65 days
Visual formats
Hook tactics
Niche
Format2 selected
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Hook
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7 ads

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A young man with curly hair sits in a room with a large plant behind him. The text on the screen reads "A therapist who gets you. And takes your insurance." Below this, it says "Find your match." The overall aesthetic is calm and inviting, suggesting a comfortable and accessible therapy experience.
Ran 65 days
Headway
The image shows two women sitting on a couch in a room with wood-paneled walls. The woman on the left is wearing a cream-colored cardigan and appears to be taking notes. The woman on the right is wearing a green dress and smiling. Text overlays the image, stating "A therapist who gets you. And takes your insurance." Below this, it says "Find your match" with an arrow pointing to the right. The overall scene suggests a therapy session or a consultation.
Ran 65 days
Headway
A young man with curly hair is looking off to the side, with a large potted plant to his left and a window with natural light behind him. The text overlay reads "A therapist who gets you. And takes your insurance." Below that, it says "Find your match" with an arrow pointing to the right. The overall aesthetic is calm and inviting, suggesting a supportive environment for mental health services.
Ran 65 days
Headway
Two women are sitting on a couch in a warm-toned room, appearing to be in a therapy session. The woman on the left is wearing a cream-colored cardigan and an orange skirt, and she is writing in a notebook. The woman on the right is wearing a green dress and smiling. White text overlaid on the image reads: "A therapist who gets you. And takes your insurance. Find your match →"
Ran 65 days
Headway
The image shows a laptop and a mug on a wooden tray placed on a bed. The text overlay reads "A therapist who gets you. And works with your schedule." Below this, it says "Find your match" with an arrow pointing to the right. The scene suggests a comfortable and convenient way to access therapy.
Ran 51 days
Headway
A dark background features a large, matte blue sphere slightly off-center to the right. Below and slightly to the left of the sphere is a faint, oval shadow. In the bottom left corner of the image, the text "headway.co" is visible in white. The ad copy overlays this visual, highlighting the extensive network of therapists and insurance plans offered by Headway, encouraging viewers to start feeling better.
Ran 40 days
Headway
An illustration depicts two people sitting in chairs, seemingly in a therapy session. The background is a solid light blue. Above them, large blue text reads "Therapy and insurance have struggled to connect. Until now." Below this, smaller blue text says "Book now." At the bottom of the image, logos of various health insurance providers are displayed, including Aetna, Cigna, Oxford Health Plans, Oscar, and Anthem, with text indicating "+ 100 more."
Ran 34 days
Headway
The creative is a text-only ad with a black background. The text is white and reads: "Therapists can count on Headway for reliable biweekly payments, insurance billing, and time savings to help manage their practice." The ad directly addresses therapists, highlighting the benefits of using Headway for managing their practice.
Ran 7 days
Headway
The creative features a light yellow background with the Headway logo and name at the top left. Below the logo, the text reads "Headway is looking for licensed therapists" followed by "Free to join. Insurance support. Guaranteed pay. No subscription." The bottom half of the creative is filled with a grid of 12 watercolor illustrations of various chairs, each with a unique design.
Ran 6 days
Headway
The creative is a black screen with white text. The text reads: "Our identity is ours to own. This is Courtney's story. Purpose in practice premiers October 10." The hook is the first two sentences, introducing a personal narrative about identity and ownership, and hinting at a future event. The overall presentation is minimalist, focusing entirely on the text and the implied story.
Ran 6 days
Headway
A woman with graying hair pulled back, wearing a light beige dress, looks off to the side against a bright blue sky with wispy clouds. The text "Headway" is displayed at the top left, followed by "Headway is looking for therapists who want earnings that match their expertise." The overall impression is one of aspiration and professional fulfillment, with the image conveying a sense of calm confidence and the text directly addressing the target audience of therapists.
Ran 6 days
Headway
A man named Robert Moreno is seated in a chair in what appears to be a gym. He is wearing a dark t-shirt and pants. Large text on the screen reads "Headway Robert MORENO". Below him, text states "Purpose in practice EACH PROVIDER HAS A PURPOSE. EACH PRACTICE TELLS A STORY. IT'S TIME WE LISTEN TO THOSE WHO LISTEN TO US."
Ran 6 days
Headway
A close-up shot of a person's shoulder and ear, with dark curly hair. The Headway logo and name are in the upper left corner. Below the logo, a quote reads, "I have been very pleased with the regularity with which Headway pays me." Below the quote, it says "Headway therapist." In the lower left quadrant, a numbered list details benefits: 1 Simplify insurance, 2 Earn consistent income, 3 Keep a steady caseload, 4 Expand your practice.
Ran 6 days
Headway
A yellow background features the Headway logo and text. Below the logo, the text reads "Payments that therapists can count on." In the lower right corner, a stylized illustration of an open yellow wallet is shown. A white card with text is partially visible inside the wallet. Below the wallet illustration, a white rectangular card displays "Upcoming payment" at the top left and "$4,650.00" in large font at the bottom. The date "8/12" is visible at the top right of this card.
Ran 6 days
Headway
A man in glasses sits on a couch holding a book. Text overlays the image, with the headline "Cut the admin time." below it, followed by "Your clients (and your work-life balance) will thank you." To the right of the man, a semi-transparent box lists five benefits with checkmarks: "Automated billing," "Note-taking tools," "Session scheduling," "Credentialing," and "Insurance verification."
Ran 6 days
Headway
The ad features a close-up of a woman, likely a therapist, with text overlaid on the image. The main text is a quote from a "Headway therapist" stating, "I have been very pleased with the regularity with which Headway pays me." Below the quote, a numbered list highlights four benefits: 1. Simplify insurance, 2. Earn consistent income, 3. Keep a steady caseload, and 4. Expand your practice. The Headway logo is visible in the top left corner.
Ran 5 days
Headway
The creative is an illustration with a light yellow background. At the top left, there is a dark brown circle next to the word "Headway" in dark brown text. Below this, the text "Headway is looking for licensed therapists" is displayed in a larger, darker brown font. Further down, smaller text reads "Free to join. Insurance support. Guaranteed pay. No subscription." The bottom of the image features a row of watercolor illustrations of different chairs.
Ran 3 days
Headway

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