AdSwipeFile

HelloFresh ads

The hooks, angles and offers behind HelloFresh’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Food / Beverage 20
Top formats
Updated
Oct 31, 2026
Longest run
11 days
Visual formats
Hook tactics
Niche
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A close-up, overhead shot of a HelloFresh meal is presented with text overlay. The meal consists of mashed potatoes with chives, a green salad with almonds, and sliced glazed chicken. The text overlay reads "Stress-Free Dinners With 50g+ Protein" and the HelloFresh logo is visible in the top right corner. The ad promotes high-protein meals and offers 10 free meals.
Ran 11 days
HelloFresh
A close-up shot shows a bowl of soup being prepared. A hand is squeezing a lime over the soup, which contains noodles, red onions, cilantro, and what appears to be shredded meat or chips. The text overlay reads "Real ingredients, balanced meals, ready in 30 minutes. Eating healthy just got easier. 🥗 Sign up today and get 10 FREE meals + FREE breakfast for life! Use code: SOPHIA10FM". The overall impression is of a fresh, healthy, and convenient meal.
Ran 11 days
HelloFresh
A green HelloFresh box is delivered to a doorstep, sitting on a doormat. The box has the HelloFresh logo and a lemon graphic. Text overlays on the image state "Every week, HelloFresh sends me pre-portioned ingredients and easy recipes for home-cooked dinners. No planning needed. 📦 Sign up today and get 10 FREE meals + FREE breakfast for life! Use code: LARISSA10".
Ran 11 days
HelloFresh
A person's hands hold up a HelloFresh recipe card with a picture of a pasta dish. The card has text that reads "5 HelloFresh meals I tried and my honest review." Another hand holds up a small slip of paper with what appears to be cooking instructions or nutritional information. The recipe card is placed inside a HelloFresh box, suggesting an unboxing or meal kit review.
Ran 11 days
HelloFresh
Two bowls of food are shown on a wooden table. The bowl in the foreground contains a piece of grilled salmon with a sauce and green vegetables. The bowl in the background contains a similar dish. Text overlays the image, stating "Embrace delicious possibilities with HelloFresh. 😋 Pick from 100 weekly options, and satisfy every craving."
Ran 11 days
HelloFresh
A HelloFresh meal is shown on a plate, featuring sliced steak, mashed potatoes, and Brussels sprouts. Above the meal, the HelloFresh logo is visible, along with large text that reads "$120 FOR DINNER OUT, AGAIN?". Below this, smaller text states "Cheaper than date night. Just as good." A green circle in the top right corner highlights "10 FREE MEALS*".
Ran 11 days
HelloFresh
A HelloFresh meal is presented on a plate, featuring sliced steak, mashed potatoes, and Brussels sprouts. The background is a dark, textured surface. Overlayed text in large white font asks, "$120 FOR DINNER OUT, AGAIN?" Below this, smaller text reads, "Cheaper than date night. Just as good." A green circle in the upper right corner highlights "10 FREE MEALS*" with a disclaimer at the bottom about the offer's terms.
Ran 11 days
HelloFresh
The video shows a person's hands opening a HelloFresh box filled with pre-packaged meals. Text overlays the image, stating "POV: You originally tried HelloFresh to get 10 free meals* but now you're saving hours and your family is eating better than ever". Below this, smaller text clarifies the offer details. The creative highlights the convenience and improved family dining experience after trying the service.
Ran 11 days
HelloFresh
A close-up shot shows a plate of food with rice, sliced cucumbers, and a topping being poured from a small bowl. The text "5 Reasons HelloFresh Is Worth Twice As Much" is overlaid on the image in large white font with a black outline. The food appears to be a home-cooked meal, suggesting the convenience and quality of HelloFresh.
Ran 11 days
HelloFresh
A plate of food, including sliced steak with green sauce, roasted potatoes, and broccoli, is held up by two hands. In the background, a tablet displays a recipe or webpage, and a knife block with knives is visible. The text overlay on the image reads: "HelloFresh makes eating well so easy, it almost feels like an accident. I wish I'd started sooner! 💚 Sign up today and get 10 FREE meals + FREE breakfast for life! Use code: SOPHIA10FM"
Ran 11 days
HelloFresh
A close-up, overhead shot shows a black plate filled with a HelloFresh meal. The meal consists of a generous portion of creamy mashed potatoes with visible chives and potato chunks, a fresh green salad with sliced almonds, and sliced, glazed chicken breast. The HelloFresh logo and the headline "Stress-Free Dinners With 50g+ Protein" are overlaid in white text on the image. The overall presentation is appetizing and highlights the protein content and ease of preparation.
Ran 11 days
HelloFresh
A four-panel collage showcases different HelloFresh meals. The top left shows pasta with vegetables and olives, with text "Easy To Cook For One." The top right shows grilled chicken with rice, cucumber salad, and salsa, with text "Cheaper Than Takeout." The bottom left shows a steak and vegetable dish with text "No More Decision Fatigue." The bottom right shows a noodle dish with shrimp and vegetables, with text "Skip The Grocery Store." The central text reads "4 REASONS HELLOFRESH IS FOR US SINGLE GIRLIES."
Ran 11 days
HelloFresh
A top-down view of a HelloFresh meal on a white plate, featuring sliced steak, rice, and roasted zucchini and cherry tomatoes. Text overlaid on the image reads "Literally STILL finding new HelloFresh faves." Another text box in the lower right corner states "And my first 10 meals were free!*" A disclaimer at the bottom of the image explains the offer details.
Ran 11 days
HelloFresh
A close-up shot of a plate of food with rice, sliced cucumbers, and a saucy topping being poured over it. White text overlaid on the image reads "5 Reasons HelloFresh Is Worth Twice As Much." The text suggests a listicle format, highlighting the value proposition of the meal kit service. The overall visual focuses on the appetizing presentation of a home-cooked meal.
Ran 11 days
HelloFresh
A woman stands in a kitchen, stirring a pot with a spoon. Text overlay reads "The best way to try new recipes without WASTING a ton of ingredients." The background shows kitchen cabinets and a red wall. The overall scene suggests a cooking demonstration or recipe tutorial.
Ran 11 days
HelloFresh
A man and a woman are excitedly posing in a kitchen with a large HelloFresh box and meal ingredients. The woman is pointing towards the camera, and the man has his arms raised in the air. Overlay text on the image asks, "Only cooking for two? Try HelloFresh." The scene showcases the contents of a HelloFresh meal kit, including packaged meats, recipe cards, and bags of ingredients, suggesting convenience and ease of meal preparation for couples.
Ran 11 days
HelloFresh
A woman is shown in her kitchen, holding a purple packet and pouring a white liquid into a blue bowl. Text overlays on the image read "Confession" and "I made lamb chops on a Tuesday and three kids ate them." The woman is wearing a dark t-shirt and has rings on her fingers. There is a cutting board with chopped green onions to the left of the bowl.
Ran 11 days
HelloFresh
A top-down view of a black plate filled with a meal. The meal consists of mashed potatoes topped with a piece of seared steak. To the left of the steak is a small bowl of dipping sauce. Next to the sauce are roasted Brussels sprouts and cubed butternut squash. The text "HelloFresh means more flavor for all." is overlaid on the image. The background is a dark, textured surface.
Ran 10 days
HelloFresh
A raw, rectangular block of ground meat is shown on a white marble surface. A knife is positioned to cut into the meat. White text overlaid on the image reads "Craziest things I've heard about HelloFresh". The creative is a product image with text overlay, designed to pique viewer curiosity about the brand.
Ran 10 days
HelloFresh
A close-up, top-down view of a halved sweet potato is shown against a textured, light-colored surface. Bold, white text with a black outline is overlaid on the image, reading "Hot Takes VS Reality." The image itself is the 'reality' part of the text, implying a contrast between common perceptions and the actual nature of the sweet potato.
Ran 10 days
HelloFresh

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