AdSwipeFile

HeyGen ads

The hooks, angles and offers behind HeyGen’s Facebook and Instagram ads, filed by format and niche.

Ads
16
Newest ad
November 2026
Main niche
App / Software 16
Top formats
Updated
Nov 1, 2026
Longest run
80 days
Visual formats
Hook tactics
Niche
Format2 selected
Scroll for every formatClear
Hook2 selected
Scroll for every hookClear
SortLongest running

2 ads

Clear all
Ask your agent about these ads
The creative is split into two sections. The top section shows a side-by-side comparison of an "Original Clip" and an "AI Version" of a man. Both clips show the man holding a small microphone. The bottom section shows a close-up of the man, with the text "AI version of me" above it. The overall visual highlights the capabilities of AI in creating digital versions of oneself.
Ran 80 days
HeyGen
A grid of nine video thumbnails is shown, with the creator featured prominently in the center and bottom rows. White text overlays the image, with the main hook stating "I posted all of these this week (without filming)" in large, bold letters. A secondary text box below reads "All made from one selfie. Record yourself once, type a script, it makes the video." The creator is a woman with her hair pulled back, looking directly at the camera in some thumbnails and to the side in others. The thumbnails show her in various settings, some with microphones and recording equipment, suggesting content creation.
Ran 69 days
HeyGen
The creative displays the HeyGen logo, which consists of the words "Hey Gen Agent" in bold black font. To the right of the text is a colorful, abstract geometric shape resembling a faceted gem or a stylized star, with iridescent hues of pink, blue, and green. The background is a plain, light green color. There is no discernible hook or offer presented on the creative itself.
Ran 52 days
HeyGen
The illustration depicts two distinct scenes representing media consumption in the 1980s and 1990s. The left side shows a man in a suit in a TV studio setting with a "PRIME TIME" monitor, labeled "80s." The right side shows a man at a computer using Netscape, labeled "90s." The headline "The decades of media" is prominently displayed at the top.
Ran 45 days
HeyGen
A man is shown on screen with a digital overlay of a face-mapping grid. Text appears on screen that reads "So this AI". Below the text, a small, pixelated graphic is shown. The man is wearing a black shirt with the letters "AIS" on the left chest. The video appears to be a demonstration of AI technology for digital cloning, with the on-screen text highlighting the speed and ease of the process.
Ran 42 days
HeyGen
The creative is a triptych of three distinct scenes. The top panel shows a man in sunglasses and a black leather jacket sitting in a red chair. The middle panel features a man in Roman-style armor speaking in an arena, with the text "Avatar V" overlaid in large blue font, followed by the hook text "Create scenes nobody else can" in white. The bottom panel depicts a man in a space helmet looking into a dimly lit room filled with bookshelves. The overall impression is one of powerful visual creation capabilities.
Ran 38 days
HeyGen
This creative is a collage of four video clips. The top left shows a man looking distressed in front of a lava flow. The top right shows the same man holding a white box in a well-lit room. The bottom left shows him sitting on a bed in a dimly lit room. The bottom right shows him standing in a futuristic, neon-lit corridor. Large white text overlays the bottom half of the screen, reading "Avatar Shots". The hook states, "You can now make AI videos of yourself with 100% accuracy."
Ran 37 days
HeyGen
The creative features two video segments of the same man. In the top segment, he is wearing a suit jacket over a black t-shirt and speaking directly to the camera in a studio setting with professional lighting. In the bottom segment, he is wearing a dark grey t-shirt and speaking to the camera in front of a green, leafy background. The text "THIS IS THE" appears in blue and white letters across the middle of the screen, bridging the two segments. The man is wearing glasses in both segments and appears to be explaining something.
Ran 36 days
HeyGen
A woman with long blonde hair and blue eyes, wearing a black dress, stands in a hallway. Text overlays the image, stating "One of us is real. One of us has never had a bad hair day." The ad copy mentions creating an AI version of herself with HeyGen, highlighting its convenience for filming.
Ran 32 days
HeyGen
The creative displays a success story with large, bold text highlighting subscriber growth milestones. It features a YouTube channel interface with a creator named Julia McCoy, showcasing her channel banner and video thumbnails. The text emphasizes the rapid growth achieved in a short period without filming, contrasting it with a much longer period to reach a smaller milestone.
Ran 31 days
HeyGen
The top half of the creative features the HeyGen logo. The bottom half shows a man sitting at a desk in front of a computer setup, speaking directly to the camera. He is gesturing with his hands as he talks. An orange banner overlays the image with the text "HeyGen built this". The copy claims that HeyGen can now create videos from a single sentence, including presenter, animations, captions, and music, and that the presenter can be customized to the user's face and voice.
Ran 26 days
HeyGen
The creative features a split-screen video of a man with red hair and a beard, wearing a black t-shirt with the HeyGen logo. The top panel shows him speaking directly to the camera, with green and blue text overlays on the left reading "ai clone" and "reality." The bottom panel shows him gesturing with his hands, appearing more animated. Both panels display "269" with an eye icon, indicating views. The video contrasts the idea of an AI clone continuing content creation even when the person is absent, implying the product's ability to maintain consistency.
Ran 23 days
HeyGen
The top half of the creative features a paper-cutout-style animation of a person pointing towards a camera on a tripod. Text overlayed on this section reads "If you". The bottom half of the creative shows a man with glasses and a mustache speaking directly to the camera. The overall creative appears to be an advertisement for a video editing tool.
Ran 23 days
HeyGen
A man with glasses and brown hair, wearing a red collared shirt, smiles at the camera. He is sitting at a desk with a laptop in front of him. A black microphone is visible to his left. A dark rectangular text box with white text is overlaid on the image, reading "This video is edited by AI". The man is gesturing with his right hand, which is partially visible on the right side of the frame.
Ran 23 days
HeyGen
The creative is split into two halves. The top half shows a man in an astronaut suit against a backdrop of space, with the "HeyGen" logo overlaid. The bottom half shows the same man, now out of the suit and wearing a black and white striped shirt, speaking directly to the camera with a microphone in front of him. The text "This is be the most realistic AI avatar I’ve tested." is displayed prominently at the top of the screen, serving as the hook.
Ran 17 days
HeyGen
A black and white image shows two identical young women standing side-by-side on a staircase. Both are wearing hoodies and ripped jeans. Large yellow text overlays the image, asking "heygen avatar v: Which one of us is AI". Below the image, social media icons and engagement numbers are visible, along with the caption "misstechy Avatar V is here. One recording. Infinite versions of you. Drop yourself onto the streets of". The creative poses a question to the viewer about identifying the AI-generated avatar.
Ran 12 days
HeyGen

Brands like HeyGen

HeyGen by format

HeyGen by hook

Niche