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Horace ads

The hooks, angles and offers behind Horace’s Facebook and Instagram ads, filed by format and niche.

Ads
45
Newest ad
November 2026
Main niche
Beauty / Personal Care 45
Top formats
Updated
Nov 1, 2026
Longest run
997 days
Visual formats
Hook tactics
Niche
Format
Hook2 selected
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A grid of nine product shots from the brand Horace, a French skincare company for men. The center of the grid features the brand's logo and a tagline in English and French. The products shown include perfume, shampoo, serum, moisturizer, deodorant, face scrub, face cleanser, and face mask. Text overlays on the products highlight their names and key ingredients or benefits, such as SPF 30 on the moisturizer and 12h protection on the deodorant. The overall aesthetic is clean, minimalist, and focused on product presentation.
Ran 997 days
Horace
A clean studio shot displays a collection of Horace skincare products against a white background. The products include a dark blue cleanser bottle and several white tubes of moisturizer, scrub, and face mask. Text overlays highlight the brand name 'HORACE' and product names like 'Nettoyant Visage Purifiant' and 'Masque purifiant visage'. The copy, 'Take care of yourself with Horace. Good for your skin, your hair and your mind. Discover our kits and save money,' is presented as a direct address to the viewer, emphasizing self-care and potential savings.
Ran 997 days
Horace
A dark purple bottle of Horace Face Cleanser is centered against a light grey background with a soft shadow cast to the right. The bottle has white text on its label that reads "HORACE", "Nettoyant visage Face cleanser", and details about the product's natural ingredients and volume. The overall aesthetic is clean and minimalist, focusing solely on the product.
Ran 673 days
Horace
A light blue glass bottle of HORACE Prebiotic + Allantoin Serum is shown against a white background. The bottle has a white dropper cap, and a single drop of serum is falling from the dropper onto the reflective surface below. The text on the bottle reads: "HORACE Sérum Prébiotique + Allantoïne Prebiotic + Allantoin Serum Apaisement et équilibre du cuir chevelu Soothing and balance for the scalp 98.8% d'ingrédients d'origine naturelle 98.8% ingredients of natural origin 50ml 1.6fl.oz." The ad copy, "Démarrez votre routine estivale ! Visage, parfum, cheveux et corps, Horace vous aide à vous sentir bien. C'est parti !" is overlaid on the image.
Ran 474 days
Horace
A dark blue bottle of HORACE SPF 50+ Face and Body Sunscreen is placed on a rock in front of a shimmering body of water. The bottle has orange text and an orange cap. The text on the bottle is in both French and English, describing the product's high protection and sweat-resistant qualities. Overlay text on the image reads "Get 15% off your order at Horace. Enter the code THANKYOU15 at the checkout. Offer available only to customers with a Horace account on their 2nd purchase. Valid once only."
Ran 384 days
Horace
A clean studio shot features three Horace skincare products arranged on a white background. On the left is a dark blue bottle of purifying face cleanser. In the middle is a small, teal dropper bottle of hyaluronic acid + panthenol serum. On the right is a white tube of mattifying face moisturizer. Overlayed on the image is text announcing a 20% discount with the code HORACE20, encouraging the viewer to take advantage of the offer.
Ran 357 days
Horace
A clear glass bottle of & HORACE Eau de Parfum is centered against a light, neutral background. The bottle has a dark blue cap and contains a pale yellow liquid. The brand name '& HORACE' is printed in dark blue text on the front of the bottle, with 'Eau de Parfum' printed below it. The text overlay reads 'Testez Horace les yeux fermés : des formules naturelles et efficaces, des produits fabriqués en France et la livraison est offerte dès 40€ d'achat.' This translates to 'Try Horace with your eyes closed: natural and effective formulas, products made in France and delivery is free from €40 purchase.'
Ran 355 days
Horace
A light blue tube of Horace Gentle Scalp Exfoliator is shown against a white background. The product is standing upright on a white pedestal, with some white foam and liquid spilled around the base. The tube has water droplets on it and the brand name 'HORACE' is clearly visible at the top. The text on the tube describes the product as a gentle scalp exfoliator with PHA, for scalp and hair, and made with ingredients of natural origin.
Ran 346 days
Horace
A blue glass bottle of HORACE Prebiotic + Allantoin Serum is shown against a white background. The bottle has a dropper lid, and a single drop of serum is visible on the surface below the dropper. The text on the bottle reads "HORACE Sérum Prébiotique + Allantoïne Prebiotic + Allantoin Serum Apaisement et équilibre du cuir chevelu Soothing and balance for the scalp 98.8% d'ingrédients d'origine naturelle 98.8% ingredients of natural origin 50ml 1.6fl.oz."
Ran 330 days
Horace
A product shot of a bottle of "Vintage Vanilla Eau de Parfum" by Horace. The bottle is amber-colored with a navy blue cap and a minimalist label. The text "Vintage Vanilla, Horace" is visible in the bottom left corner. The headline "Le meilleur parfum pour homme qui dure toute la journée mais coûte moins de 70€" is displayed prominently at the top of the page, followed by "By Adrian Clark". Below the product image, the text "Horace Vintage Vanilla" is presented as a title, followed by a description of the fragrance.
Ran 325 days
Horace
A man with dark hair and a beard, wearing a bright green t-shirt with a graphic print, holds up a small bottle of cologne. He is looking directly at the camera and speaking. On-screen text in white reads: "Si t'as envie qu'on dise, \"ouais p extit{n} tu sens bon\" :" The brand name "HORACE" is visible at the top of the screen.
Ran 320 days
Horace
A close-up shot of a person's face with blue under-eye patches applied. The brand name "HORACE" is displayed prominently at the top. White text overlays the image, announcing "15% off in store and across the site with code: THANKYOU15*". Below this, smaller text clarifies that the offer is limited to Horace customers with an account for their second order only.
Ran 314 days
Horace
A light blue tube of Horace Gentle Scalp Exfoliator is shown standing upright on a white surface, with some white foam and liquid spilling out from the base of the tube. The product packaging has text in black and white, including the brand name 'HORACE' and the product name 'Exfoliant Doux Cuir Chevelu Gentle Scalp Exfoliator'. The background is a clean, bright white, creating a minimalist and clean aesthetic. The overall impression is one of a premium skincare product focused on scalp health.
Ran 307 days
Horace
A close-up shot shows a person's hands opening a navy blue toiletry bag. The bag is placed on a textured, neutral-colored surface. White text overlays the image, reading "HORACE" at the top and "Emmenez tout. Partout. Trousse de Toilette Horace." below the bag. The text highlights the portability and brand of the toiletry bag.
Ran 256 days
Horace
A close-up shot of a white tube of HORACE Moisturising Eye Contour cream is positioned in front of a light grey background. The cream tube is partially obscured by melting ice cubes. Text on the right side of the image reads "La routine qui fait l'unanimité" followed by a 4.8/5 star rating and "1799 AVIS". Below this, a testimonial from Corentin, Age 35-44, states "Efficace dès le premier jour, et d'avantage en routine. Les poches sous les yeux sont estompées !" A button at the bottom reads "DÉCOUVRIR NOS ROUTINES".
Ran 220 days
Horace
A man with dreadlocks is in a bathroom, holding a bottle of Horace Oud Rose beard oil. He is looking at the bottle with a thoughtful expression. Text overlays the bottom of the screen, reading "pov : son passe-temps favori depuis que j'utilise l'huile pour barbe Oud Rose." Another hand is visible reaching towards the bottle, suggesting interaction or a shared experience. The overall scene captures a personal grooming moment, highlighting the product as a new favorite.
Ran 204 days
Horace
Three Horace skincare products are displayed on a glass shelf against a white background. The products are a large dark blue bottle labeled "Nettoyant Visage Purifiant Purifying Face Cleanser", a white tube labeled "Hydratant Visage Matifiant Tifying Face Moisturizer", and a small green bottle labeled "Patchouli & Cèdre Patchouli & Cedar". Text overlays highlight "Nettoyer" next to the cleanser and "Hydrater" next to the moisturizer. The main headline reads "La base de la skincare, c'est ça" in large dark blue text.
Ran 183 days
Horace
A studio shot of a bottle of Horace Vintage Vanilla Eau de Parfum. The bottle is clear glass with a golden-colored liquid inside and a dark blue cap. The text "HORACE", "Vintage Vanilla", and "Eau de Parfum" is printed on the front of the bottle. The ad copy overlayed on the image states "Get 15% off your next order – subscribe to our newsletter for that nice lil’ code*".
Ran 139 days
Horace
A blurred image shows a man sitting on a couch, holding a glass. He is wearing a dark turtleneck sweater. The background features a grey paneled wall, a colorful abstract painting on the wall, and an ornate green stove. On-screen text reads: 'Tom, 35 ans. Peau terne depuis toujours. Rien ne marchait. Puis il a découvert Horace. Aujourd'hui, teint plus lumineux. Fin du game.'
Ran 112 days
Horace
A man with dark skin and short, curly hair is applying a white face mask to his face. He is wearing a white t-shirt and has a gold bracelet on his left wrist and a black smartwatch on his right wrist. The text overlay reads, "Prendre soin de sa peau ne devrait pas être compliqué. Trois produits, quelques minutes, et une routine hyper simple que j’arrive enfin à tenir dans le temps 💆🏾‍♂️✨ @horace" The man is looking towards the camera with a slight smile. The background is a softly lit room with some ceiling lights visible.
Ran 100 days
Horace

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