Refreshed Nov 7, 2026

The hooks, angles and offers behind Klaviyo’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
42 days
Against App / SoftwareNiche median 60 days
0.7×

How Klaviyo builds them

20 ads

What Klaviyo's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Klaviyo ads that ran longest.

Free with an account.

This video uses a graphic-overlay style to present a case study. It features a customer holding a skincare product, followed by a review snippet and a percentage statistic about revenue growth. The video ends with a call to action to sign up for the CRM platform.
Ended · 164 daysVideo
A vertical graphic featuring cartoon monkeys holding cymbals in the corners. The center contains a yellow highlighted headline about brands switching platforms, followed by a red banner with the text 'Time to switch'. The bottom includes the brand logo and a small asterisk disclaimer.
Ended · 113 days
A digital illustration featuring two cartoon monkeys holding weights on either side of the frame. The background is white with a large red shape in the center. Text is overlaid in a yellow highlight box and in the red section, with a small disclaimer at the bottom.
Ended · 87 days
This vertical ad features a cartoon illustration of monkeys playing with cymbals on a white background. A large yellow brushstroke highlights the French headline text in the center. Below the monkeys, the text 'Changez de CRM' is written in white on a red background, followed by the brand logo and the tagline 'Le CRM B2C'.
Ended · 86 days
The creative features a clean, minimalist background with a large, bold headline in Italian centered in the frame. The text describes a transition from fragmented messaging to automated personalization, highlighting the brand's ability to optimize customer experiences. The overall design is professional and corporate, focusing on the value proposition of the software platform.
Ended · 76 days
A split-layout ad featuring a portrait of a young man wearing earplugs on the right side against a light purple background. On the left, a large quote in French is displayed over a white background with a red abstract shape at the top. The bottom of the image includes the name and job title of the person quoted, followed by the logos of the two brands.
Ended · 60 days
A split-layout graphic features a portrait of a young man wearing white earplugs on the right side against a light purple background. The left side has a white background with a large red torn-paper graphic at the top. A testimonial quote is printed in large orange text, followed by the name and job title of the person quoted. The bottom of the image displays the logos of two brands separated by an 'x'.
Ended · 59 days
A split-screen graphic featuring a testimonial quote on the left over a torn-paper background and a portrait of a man wearing white earplugs on the right. The quote is in Spanish, attributed to a CRM manager, and the bottom of the image displays the logos of two brands separated by an X. A yellow circle with an upload icon sits near the man's shoulder.
Ended · 55 days
A split-screen graphic features a man wearing white earplugs on the right side against a light purple background. On the left, a large quote is printed over a torn paper effect on a red and white background. The text is a testimonial from a professional about their experience with a platform. The brand logos are at the bottom.
Ended · 55 days
The ad features a white document titled 'Les tendances 2026 du marketing B2C en France' angled against a vibrant orange background. On the document cover, a smiling woman is shown holding a smartphone. Above the document, the brand logo is displayed, followed by a bold headline in French and a black button-shaped graphic with text inviting the user to read the report.
Ended · 42 days
The ad features a split-screen layout with a white background on the left containing bold black text and a laptop screen on the right. The laptop displays a branded customer dashboard interface showing a user profile, points, and product recommendations. A person wearing athletic clothing is visible in the background of the screen, suggesting an active lifestyle context.
Ended · 41 days
The ad features a large, bold headline in black text on a white background. Below the text, a button labeled 'Leggi il report' is displayed. At the bottom, a tilted, three-dimensional mockup of a marketing report document is shown against a vibrant orange background, featuring a photo of a smiling woman holding a smartphone.
Ended · 41 days
The creative is a simple, dark-themed graphic featuring the brand name centered in white text. The background is a solid, dark charcoal color. There are no other elements, images, or text present on the screen.
Ended · 36 days
A man with glasses and a brown cardigan sits at a desk in a modern office setting. He is looking down at a laptop while holding a white mug in his hand. The room features colorful ambient lighting with blue and red panels in the background, and a mannequin wearing a teal jacket stands to the right.
Live · 23 days
The creative is a simple branded graphic featuring the brand name in white, serif typography centered against a dark charcoal grey background. To the right of the brand name, there is a small, stylized flag icon with a gradient color transition from blue to red. The image contains no other text, people, or product imagery.
Ended · 21 days
The creative is a simple, dark-themed graphic featuring the brand name in white text centered on a black background. There is a small, colorful icon to the right of the brand name. The entire image is minimalist and serves as a static brand identifier.
Ended · 21 days
The creative is a simple, dark grey background featuring the brand logo in white text centered in the middle of the frame. The logo includes a small, colorful, stylized flag icon to the right of the brand name. There is no other text, imagery, or people present in the frame.
Ended · 21 days
A woman with long brown hair, wearing a bright red blazer, smiles broadly while holding an orange mug with the brand name printed on it. A white arrow is drawn on the image pointing toward her hair, and the brand name is written in large white letters across the center of the frame. The background is a blurred, warm-toned office or studio setting.
Live · 18 days
A man and a woman sit at a desk in an office setting, both drinking from the same large pink milkshake with two straws. The woman is using a red laptop with the brand logo on it. Text appears on screen as they drink.
Ended · 14 daysVideo
Two people sit at a desk in an office setting, sharing a large milkshake with two straws. They look at a laptop screen together while the text appears over the video. The scene is playful and lighthearted.
Ended · 14 daysVideo

How Klaviyo makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Klaviyo's ads are built from: who is in frame, the words, the structure, the top format and hook.

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