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Mac Cosmetics ads

The hooks, angles and offers behind Mac Cosmetics’ Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
54 days
Visual formats
Hook tactics
Niche
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A close-up shot of a woman's face with dark skin and dramatic makeup is shown. She is holding a MAC Studio Radiance Skin Tint Stick up to her cheek. The MAC logo is at the top of the image, with the text "NEW! STUDIO RADIANCE SKIN TINT STICK" and "SERUM-SKIN TINT HYBRID" displayed prominently. The image is a product advertisement for MAC Cosmetics.
Ran 54 days
Mac Cosmetics
The image is an urban street scene with a "WORK AHEAD" sign in the foreground. The MAC Cosmetics logo and the text "IN A MINUTE" are overlaid in white, bold lettering across the middle of the frame. The background shows a modern building and trees. The overall impression is a blend of urban grit and brand presence, suggesting quick and easy application of MAC products in a busy environment.
Ran 48 days
Mac Cosmetics
A woman with blonde hair is driving a convertible car. The MAC Cosmetics logo is overlaid on the windshield, along with the text "IN A MINUTE". The image is a lifestyle shot of someone in a car, with the brand prominently displayed. The text suggests a quick application or benefit related to the product.
Ran 48 days
Mac Cosmetics
A close-up shot of a woman with short, curly auburn hair and glasses is holding a black lipstick tube to her cheek while talking on a vintage-style phone. She is wearing a black top. The background is a warm, neutral tone. Text overlays on the image describe the product's benefits, highlighting buildable coverage and all-day hydration, and introduce the new MAC Studio Radiance Skin Tint Stick.
Ran 48 days
Mac Cosmetics
A woman is lying on a couch, asleep, wearing a pink silk robe and a sleep mask. The MAC Cosmetics logo and the text "IN A MINUTE" are overlaid on the image. In front of her is a glass coffee table with a tray holding a teapot, a glass of popcorn, and other items. The scene suggests a moment of relaxation and self-care.
Ran 48 days
Mac Cosmetics
The creative displays a close-up view of multiple MAC lip pencils arranged neatly on a pink display. A hand is seen reaching in to pick up one of the pencils. White text overlays the image, announcing "SUMMER SALES AT MAC STORE. DISCOUNTS UP TO -40% RUN NOW!". The overall visual emphasizes the sale and the product.
Ran 34 days
Mac Cosmetics
The ad displays the MAC Cosmetics logo at the top, followed by text that reads "PRIMEȘTE ÎN EXCLUSIVITATE M·A·C POUCH & OBȚINE UN MINI M·A·C STACK la achiziția de 350 lei". Below this, a pink makeup pouch is shown alongside two MAC Stack mascara products. The overall presentation is clean and focuses on the promotional offer.
Ran 31 days
Mac Cosmetics
A close-up shot of a woman with blonde hair and makeup, holding a makeup stick near her face against a bright yellow background. Text overlay on the top left reads "Tini wears Medium 1". Below the woman's chin, larger text reads "NUEVO STUDIO RADIANCE SKIN TINT STICK WE ALL WEAR MAC" with the MAC logo at the bottom. The woman is looking towards the camera with a neutral expression, and the makeup stick is positioned near her lips.
Ran 30 days
Mac Cosmetics
A woman with blonde hair and makeup is shown against a yellow background. She is holding a makeup stick to her face. Text on the screen reads "Tini wears Medium 1" in the upper left corner. Below the woman's chin, larger text reads "NUEVO STUDIO RADIANCE SKIN TINT STICK" and "WE ALL WEAR MAC" with the MAC logo below it. The woman appears to be a model.
Ran 27 days
Mac Cosmetics
The creative features a close-up of a MAC lipstick against a blue gradient background. Large white text overlays the image, stating "WINTER SALES" and "35% REDUCERE" with smaller text below reading "pe tot site-ul". The overall impression is a promotional graphic for a winter sale with a significant discount across the entire website.
Ran 25 days
Mac Cosmetics
A woman with blonde hair and closed eyes is holding a MAC mascara wand near her face against a bright yellow background. Large white text overlays the image, reading "WE ALL WEAR" above the MAC logo. The woman is wearing a black tank top and has tattoos on her arm. The overall aesthetic is clean and focused on the brand and the product.
Ran 18 days
Mac Cosmetics
A woman with blonde hair is sitting in the driver's seat of a car, looking down. The MAC Cosmetics logo and the text "IN A MINUTE" are overlaid on the windshield. The ad copy, "Desliza, difumina y queda lista en 1 minuto. El nuevo Studio Radiance Skin Tint Stick, la base de maquillaje que se adapta a tu ritmo diario," suggests the product is a quick and easy makeup solution. The visual implies a fast-paced lifestyle where makeup application needs to be efficient.
Ran 18 days
Mac Cosmetics
A woman with blonde, wavy hair is shown with her eyes closed, holding a MAC lipstick tube near her lips against a bright yellow background. Large white text overlays the image, reading "WE ALL WEAR" with the MAC logo below it. The woman is wearing a black tank top and has tattoos on her arm. The overall aesthetic is a close-up shot focused on beauty and brand identity.
Ran 18 days
Mac Cosmetics
A close-up shot of a woman with short, curly hair, looking down with her eyes closed. She is surrounded by vibrant orange and green flowers and foliage. Large white text overlays the image, reading "WE ALL WEAR" above the MAC Cosmetics logo. The overall aesthetic is artistic and emphasizes natural beauty and the brand's connection to it.
Ran 18 days
Mac Cosmetics
A close-up shot of a man with wet hair, wearing a white tank top, against a dark blue background. White text overlaid on the image reads "AUT uevoNTICA LUMINOSIDAD PARA LA PIEL" which translates to "Authentic luminosity for the skin." The man is looking directly at the camera with a serious expression. The overall aesthetic is clean and focused on the subject's skin and appearance.
Ran 17 days
Mac Cosmetics
A close-up shot of a man applying a product to his face. He is holding a black stick applicator near his cheek and looking into the camera with a focused expression. The text overlay reads, "Encontrando a praticidade na correria do dia a dia. @andrelamoglia usa o novo Studio Radiance Skin Tint Stick para retoques rápidos entre compromissos." The man is wearing jewelry, including earrings, rings, and necklaces. The overall impression is of a stylish individual using a cosmetic product for quick touch-ups.
Ran 17 days
Mac Cosmetics
Two black and gold MAC lipstick tubes are held up by a person in front of their face. The MAC logo is visible on both tubes. The text overlay reads "te juro que aunque es ligerita se ve la piel como si la hubieras trabajado un ratote" and mentions @maccosmetics_mex and @maccosmetics. The hashtags #MACStudioRadiance, #makeup, #beauty, #pamelasegura, and #publicidad are also visible.
Ran 17 days
Mac Cosmetics
A woman with blonde hair and tattoos is holding a MAC foundation stick to her face against a bright yellow background. White text overlays the image, with the main headline reading "VOTRE PEAU, EN MIEUX" (Your skin, better). Below this, smaller text announces "NOUVEAU FOND DE TEINT STICK STUDIO RADIANCE" (New Foundation Stick Studio Radiance) and the price "39€".
Ran 15 days
Mac Cosmetics
A red, sparkly background with the MAC logo and the word "GIFT" in white. In the foreground, a red MAC makeup bag is open, revealing a lipstick, a lip gloss, and a lip pencil. The text overlay announces a 35% discount and a special gift, suggesting a holiday promotion.
Ran 13 days
Mac Cosmetics
A close-up shot features a person with a shaved head and full makeup, holding a black and gold MAC cosmetic stick near their face. The product is angled to show the "MAC" logo. The background is a plain dark gray. On-screen text introduces the new Studio Radiance Skin Tint Stick from MAC Cosmetics, highlighting its hydrating, long-lasting properties and convenience. A discount code "MAC-ANGELICA" is provided for 10% off, with exclusions listed.
Ran 12 days
Mac Cosmetics

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