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Refreshed Nov 12, 2026

MERIT ads

The hooks, angles and offers behind MERIT’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn MERIT’s Meta page
1,918
Median runHow long its ads stay up
3 days
Against Beauty / Personal CareNiche median 20 days
0.1×

How MERIT builds them

29 ads

What MERIT's ads are made of, row by row.

Free with an account.

Longest running

All 29

The MERIT ads that ran longest.

Free with an account.

Niche
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Hook
Scroll for every hook
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29 ads

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A studio-lit photograph shows a collection of four makeup products arranged on a wooden bowl. The products include a gold-cased complexion stick, a black makeup brush, a dark-cased bronzer stick, and a small round blush pot. Soft, angled light creates shadows across the background and the wooden surface, and white text is overlaid on the left side.
Active · 269 days
MERIT
A woman demonstrates a makeup product on her face, showing how to apply a lip liner and a blush balm. She explains that these products are cool-toned and do not turn orange on the skin. The video features close-ups of the products and the woman applying them to her cheeks and lips.
Active · 207 days
MERIT
A woman demonstrates a makeup product on her face in a casual, selfie-style video. She applies a lip product and then uses a brush to blend a cream blush onto her cheeks. The video features text overlays throughout, beginning with a hook about the product being love at first sight.
Active · 202 days
MERIT
A woman demonstrates a cream eyeshadow product by applying it to her eyelids with a brush. She explains the product's features, including its texture and finish, while holding the small container. The video focuses on her face and the application process, with text overlays highlighting key product benefits.
Active · 162 days
MERIT
A creator demonstrates a makeup product on her face, showing how it applies and blends. She holds the product up to the camera, explaining its benefits and why it is a better alternative to other products that turn orange. The video features the creator applying the product to her cheeks and lips, with text overlays highlighting the key points of her explanation.
Active · 154 days
MERIT
A creator demonstrates a makeup duo, applying a blush balm and a lip liner to her face. She explains the benefits of the cool-toned products, highlighting how they avoid the orange, washed-out look of other brands. The video features close-up shots of the products and the creator applying them to her cheeks and lips.
Active · 79 daysVideo
MERIT
A creator demonstrates a complexion stick on her face, showing how it blends into her skin. She applies the product directly from the stick to her forehead, cheeks, and under-eye area, then uses her fingers to blend it in. The video features text overlays highlighting the product's benefits and the creator's personal experience with it.
Active · 77 days
MERIT
A woman sits at a table and demonstrates a makeup stick on her face. She applies the product directly to her skin to cover a birthmark, then blends it in with a brush. The video features text overlays that highlight her experience and the product's performance.
Active · 74 days
MERIT
A studio-lit, top-down shot of a makeup compact and a gold-toned lip pencil on a light blue background. The compact is open, showing a cream product, and the pencil is shown with its cap off and a broken tip. Text at the top announces the product is back in stock, with a circular badge on the left noting it has sold out five times.
Active · 72 days
MERIT
A studio-shot image features a dark grey, pleated fabric bag centered against a clean, light grey background. Above the bag, two lines of elegant, serif text announce the new color and the ongoing offer. The brand name is printed in a simple, sans-serif font at the bottom of the frame.
Active · 65 days
MERIT
A grey pleated bag sits on a white surface in bright, natural light. Various makeup products are repeatedly dropped into the bag, one by one, from above. Text is printed at the top of the frame throughout the video, announcing a free gift with a first order.
Active · 58 days
MERIT
A woman in a car demonstrates a makeup routine using several products from a beauty brand. She applies each item to her face while talking to the camera, showcasing the ease and speed of her routine. The video highlights the product's portability and natural finish.
Active · 18 days
MERIT
A clean, studio-lit product shot against a light grey background. The image displays a collection of beauty products arranged next to a branded canvas travel pouch. Large, bold text at the top presents a discounted price for the set, with the original price crossed out.
Active · 18 days
MERIT
A close-up shot shows several makeup products tucked into the back pocket of a pair of blue jeans. Overlaid text announces a major sale event and invites the viewer to sign up for early access. A circular badge on the left specifies the start date of the sale.
Active · 3 days
MERIT
A studio-style product shot shows several cylindrical makeup sticks arranged on a wooden surface. Text is overlaid in the center, announcing a sale event and inviting the viewer to sign up for early access. A red circular badge highlights the discount percentage.
Active · 3 days
MERIT
A studio-shot image features several makeup products arranged next to a black pleated fabric bag on a clean white background. A black circular badge on the left displays the start date of a promotion. Below the products, bold red and black text announces the event and invites the viewer to sign up for early access.
Active · 3 days
MERIT
A vertical image features three open cosmetic pots stacked vertically against a soft, light blue background. The pots contain different shades of cream product with visible texture. Large, bold black text centered at the top announces the sale, with a smaller call to action above it and a circular badge on the left indicating the start date.
Active · 3 days
MERIT
A woman demonstrates a makeup routine using two products while in a public space. She applies a cream blush to her cheeks and a lip product to her lips, showing how quickly she can get ready. The video features text overlays highlighting the time and the product name.
Active · 3 daysVideo
MERIT
A studio-lit image features a stack of blue product boxes tied with a black ribbon, sitting inside a black pleated bag. A small cosmetic stick rests on top of the stack. Text in the upper right corner announces a sale date and the offer, while a diagonal banner in the top left corner invites the viewer to sign up for early access.
Active · 3 days
MERIT
A clean, studio-lit image features five lipsticks in gold tubes arranged in a row against a plain, light grey background. Above the products, bold text announces the brand's biggest sale ever, with a smaller line inviting the viewer to sign up for early access. The overall aesthetic is minimalist and premium.
Active · 3 days
MERIT

How MERIT makes its ads

What its ads are built from, by type, counted over the ads we have read.

What MERIT's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How MERIT advertises on Facebook and Instagram

The library holds 29 ads from MERIT in Beauty / Personal Care, and 1,918 running on its Meta pages now. Its most common visual formats are Studio Shot (14 ads), Headline (11) and Event Announcement (9). Its ads most often open on Offer only (11 ads), Bold claim (5) and Curiosity (2) hooks. Its ads stay up a median 3 days, 0.1× the Beauty / Personal Care median of 20 days.

Brands like MERIT

MERIT by format

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