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Milk Makeup ads

The hooks, angles and offers behind Milk Makeup’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
247 days
Visual formats
Hook tactics
Niche
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A close-up shot of a woman applying a light-colored liquid foundation from a blue tube onto her cheek. She is looking directly at the camera with wide eyes. Text overlays in French list the product's benefits: 'gel tinted 15 shades', 'coverage: natural buildable', 'up to 12 hours wear', and 'non-comedogenic/fragrance-free'. The creator is expressing her positive opinion of the product's texture, finish, and composition.
Ran 247 days
Milk Makeup
A clean, white background displays the Milk Makeup logo at the bottom. Above it, a collection of blue tubes of "Hydro Grip 12-Hour Gel Tint" are arranged. Swatches of various foundation shades are shown in a row above the tubes, demonstrating the range of colors available. The main text overlay reads "HYDRO GRIP 12-HOUR GEL TINT" in bold blue lettering, with smaller text below stating "15 FLEXIBLE SHADES. SECOND-SKIN FINISH."
Ran 130 days
Milk Makeup
A person with vibrant blue, voluminous hair is holding up a white Milk Makeup stick product to the camera. They are wearing a white ribbed sleeveless top and a gold chain necklace. The person's hands, adorned with long, colorful, artistic nails, are positioned around the product. In the background, there are other Milk Makeup products and packaging visible on a table. The overall impression is a personal, informal demonstration or review of the product by a creator.
Ran 73 days
Milk Makeup
A person with blonde hair and dramatic makeup is looking into a mirror, touching their face. They are wearing a black outfit and sunglasses. In the background, there are transgender pride flags, a clothing rack with hangers, and cardboard boxes. The text overlay reads "Get ready with me and @milkmakeup 💋" and includes the hashtag #milkmakeuppartner.
Ran 73 days
Milk Makeup
A young woman with brown hair and light makeup holds up two small tubes of blush, one pink and one a lighter shade of pink, in front of her face. The text "Two Minute Blush Look" is overlaid on the bottom of the image. The background is a woven bamboo screen. The creative appears to be demonstrating a quick makeup application technique.
Ran 73 days
Milk Makeup
A woman with dark hair pulled back is holding a small, light blue makeup compact in front of her chest. She is wearing a white tank top and a delicate necklace. Text overlaid on the image reads "Lip + Cheek in Quirk." The background is a softly lit room with a brick wall visible on the left.
Ran 69 days
Milk Makeup
A woman with dark hair and bangs, wearing a white tank top, smiles as she holds up several Milk Makeup sticks. She has tattoos on her arm and is wearing large hoop earrings. The text "Meet Milk Makeup sticks." is overlaid on the bottom of the image. The background is a plain, light-colored wall.
Ran 67 days
Milk Makeup
A woman wearing a black hijab and a striped shirt holds up several Milk Makeup products. She is looking directly at the camera with a slight smile. The products visible include a blue spray bottle, a green tube, and a pink stick. Text overlays the image, listing the products and where to find them. The overall impression is a personal recommendation from a creator.
Ran 66 days
Milk Makeup
The image shows two Milk Makeup products on a white sink counter next to a white towel. One is a pink tube with a cap, and the other is a blue tube with a clear cap. The blue tube is lying down, and the pink tube is standing upright. The text on the blue tube reads "MILK" in large, bold, colorful letters, and below that, "MAKEUP". The pink tube has "MILK" in red letters and "MAKEUP" below it. The hook text, "MÊME SI J’EN TESTE PLEIN, J’EN REVIENS TOUJOURS À LUI…", is overlaid on the image, suggesting a personal preference for the product despite trying others.
Ran 58 days
Milk Makeup
A woman with blonde hair and a black top holds up two blue tubes of Milk Makeup Hydro Grip Gel Concealer in a V-shape in front of her face. She is smiling and looking at the camera. Text overlaying the image reads "This Concealer is Genius". The copy describes the concealer as hydrating and beneficial for the skin, mentioning its coverage and longevity.
Ran 57 days
Milk Makeup
A bright pink cosmetic bag is held by two hands. A yellow label with glitter overlays the front of the bag, featuring a collage of product images and a close-up of a woman's face. The text on the label reads "JELLY SKIN STARTER PACK" and "THE COMPLETE JELLY SKIN ROUTINE / JELLY SKIN : LA ROUTINE COMPLÈTE". The overall aesthetic is vibrant and sparkly, suggesting a fun and effective skincare product.
Ran 50 days
Milk Makeup
A Milk Makeup product, a lipstick-like tube with a red tip, is centered against a background of abstract pink and brown makeup smears. Bold black text at the top reads "NEW LINE + FILL". Callouts on the right side of the image highlight "10 high-impact shades" and "Zero fading, bleeding or feathering". On the left, text states "Line lips + fill them in with creamy matte color" and "Lasts 8hrs". The brand name "Milk" is in bold black text at the bottom left.
Ran 47 days
Milk Makeup
A woman with dark hair and bangs, wearing a spiked necklace, smiles at the camera and holds up several lip liners. She has tattoos on her chest and arms. On-screen text reads "Meet Milk Makeup's Line + Fill." The video appears to be a selfie-style recording from a creator showcasing the product.
Ran 47 days
Milk Makeup
A Milk Makeup product, a lipstick-like applicator with a red tip, is centered against a background of abstract pink and brown makeup swatches. Bold black text reads "NEW LINE + FILL" at the top left. Smaller text boxes highlight product features: "Line lips + fill them in with creamy matte color," "Lasts 8hrs," "10 high-impact shades," and "Zero fading, bleeding or feathering." The Milk Makeup logo is visible on the product's packaging.
Ran 47 days
Milk Makeup
A person holds up a bright pink makeup bag containing a "Jelly Skin Starter Pack". The packaging is yellow and features a collage of images related to skincare and makeup, including a close-up of a woman's face with glitter. The text "JELLY SKIN STARTER PACK" is prominently displayed in bold, colorful letters. The copy, "Apaise. Illumine. Teinte. Notre Jelly Skin Starter Pack en édition limitée est là. Et c’est une offre qui ne rigole pas. Mets la main dessus avant qu'il ne disparaisse.", emphasizes the limited availability of the product.
Ran 46 days
Milk Makeup
A flatlay of various blue and teal luxury items is arranged on a textured cream chair. The items include teal strappy heels, a quilted teal handbag, a navy wallet with a gold 'H' logo, a blue makeup compact, a blue lipstick or balm, a bottle of perfume, a spray bottle, and black headphones. The text "The theme is blue." is overlaid in a light blue, slightly transparent font across the bottom of the image.
Ran 40 days
Milk Makeup
A close-up shot of a woman holding a blue Milk Makeup Hydro Grip Gel Concealer tube near her face. She is smiling and looking towards the camera. The text on the screen reads "Une peau parfaite en un seul geste. Couvrance jusqu'à 12 heures. Essayez Hydro Grip Gel Concealer." The creative highlights the product's ability to provide perfect skin in one step and up to 12 hours of coverage.
Ran 39 days
Milk Makeup
A woman with blonde hair pulled back smiles at the camera, holding up several Milk Makeup products. She is showcasing a blue tube, a clear spray bottle with blue liquid, a blue stick, and a green spray bottle. The background is a plain, light-colored wall with decorative molding at the top. The text overlay highlights the brand and the product collection, posing a question about achieving both hydration and longevity in makeup.
Ran 36 days
Milk Makeup
A woman with dark hair and a brown turtleneck is holding a blue Milk Makeup concealer stick in her left hand. She is looking slightly off-camera with her eyes closed and her lips slightly parted, making an 'okay' gesture with her right hand. Text overlays appear on the screen, with the main hook stating "Mes gazelles ! Avec @milkmakeup Hydro Grip Gel Concealer mon teint est hydraté, flouté, perfectionné pendant 12h...". The video also includes hashtags like #MilkMakeupPartner and mentions @sephorafrance.
Ran 36 days
Milk Makeup
A close-up shot of a woman smiling with her eyes closed, her hair blowing in the wind. She is wearing a black leather jacket. In white text overlaid on the image, it asks "What was your last 12 hours?". In the background, there are buildings and a body of water. The overall impression is one of a candid, outdoor moment.
Ran 34 days
Milk Makeup

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