Refreshed Nov 12, 2026

The hooks, angles and offers behind Negative Underwear’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Negative Underwear’s Meta page
227
Median runHow long its ads stay up
2 days
Against FashionNiche median 18 days
0.1×

How Negative Underwear builds them

28 ads

What Negative Underwear's ads are made of, row by row.

Free with an account.

Longest running

All 28

The Negative Underwear ads that ran longest.

Free with an account.

A studio-lit portrait of a woman wearing a dark navy blue sleeveless sleep dress with thin white piping details. The model is shown from the chest down, with her head cropped out of the frame. The background is a plain, neutral light grey.
Active · 20 days
A woman models different loungewear sets in a bright, minimalist room. The video alternates between her wearing the clothes and screenshots of the product pages from the brand's website. The hook is a text overlay that promises a comparison between what was ordered and what arrived.
Active · 20 daysVideo
A close-up shot of a woman wearing a cream-colored waffle-knit long-sleeve shirt. She is adjusting the collar of the shirt with her hands, showcasing the texture of the fabric and the button-down detail. The background is a plain, neutral studio setting.
Active · 20 days
A studio-lit, close-up shot of a person wearing a black ribbed tank top. The person is shown from the chest up, with their hands gently pulling at the bottom hem of the garment to showcase its texture and fit. The background is a plain, neutral grey.
Active · 20 days
A minimalist video showcases a pair of women's boxer shorts in various colorways against a plain, light-colored background. The product cycles through different colors like dark brown, light pink, beige, cream, deep red, and grey. Each color is labeled below the product image as the shorts appear, with a brand name and a tagline displayed at the top.
Active · 2 days
The video showcases a model wearing a light pink lingerie set against a plain studio backdrop. The creative transitions between different close-up shots of the product details, such as the straps and fabric, and full-body shots of the model posing. The brand name is displayed in the center of the screen throughout the video.
Active · 2 days
A video showcasing a pair of wide-leg pants in various colors. The pants are centered on a plain light background, and the color changes every second while the name of the color appears below the product. The text 'Choose your fall layers' is displayed at the top of the screen throughout the video.
Active · 2 days
A clean, minimalist video showcasing a pair of cropped pants in various colorways. The pants are centered on a plain white background, with small color swatches displayed below them. The color name updates as the pants cycle through different shades, inviting the viewer to choose their preferred style for the season.
Active · 2 days
A studio-lit portrait of a person with pink hair wearing a black mesh bra and matching black underwear. The person is cropped from the neck down to the hips, focusing on the fit and texture of the lingerie. The background is a plain, neutral light grey.
Active · 2 days
A woman stands in a room wearing a matching dark red zip-up jacket and pants set. Text is overlaid in the center of the image, identifying the color of the clothing. The overall aesthetic is clean and focused on the product's color.
Active · 2 days
This video features a montage of different women modeling various sets of loungewear in home settings. The footage cuts between close-ups and medium shots of the clothing, highlighting the fabric and fit. Text overlays appear throughout the video to guide the viewer, starting with a hook about lounging and ending with a call to action.
Active · 2 days
A close-up studio shot of a person wearing a black mesh bra and matching black bottoms. The person is leaning against a textured white surface, with their body angled toward the camera. The image focuses on the fit and texture of the undergarments.
Active · 2 days
A studio-lit, close-up shot of a person wearing a brown triangle bra and matching underwear. The person is posed with their arms raised, highlighting the fit of the garment. Text is overlaid on the left and right sides of the image.
Active · 2 days
A model showcases various sets of matching underwear and loungewear in a studio setting. The video features quick cuts of the model posing and adjusting the clothing, with text overlays appearing on screen to highlight the product's appeal. The creative focuses on the aesthetic and comfort of the pieces.
Active · 2 days
This video showcases a collection of loungewear sets worn by different women in various home settings. The footage features quick cuts of models posing and adjusting their clothing, highlighting the fit and fabric of the garments. Text overlays appear throughout the video to emphasize the comfort and style of the loungewear, with a final call to action.
Active · 2 days
A close-up shot of a person wearing a black bra with a unique cutout design in the center. The brand name is printed in white at the top, and the collection name is centered below the neckline, followed by a call to action. The image has a soft, natural lighting, focusing on the product's fit and style.
Active · 2 days
A split-view studio shot features a model wearing a brown bra and matching underwear. On the left, she faces the camera directly, while on the right, a close-up shows the back view of the bra straps. The brand name and the headline are printed in black text on the plain, light-grey background.
Active · 2 days
A woman with dark hair and freckles stands in a bedroom, wearing a matching waffle-knit bra and lounge pants set. Overlaid on the image are three blue speech bubbles that resemble text message notifications. The bubbles contain text announcing an early access sale for Black Friday.
Active · 1 day
A studio-lit shot of a woman from the torso down, wearing a dark green ribbed camisole and matching ruffled shorts. The brand name is centered at the top, followed by a large headline announcing a sale and a smaller call to action below it. The background is a plain, light grey.
Active · 1 day
This video showcases a woman modeling a matching pajama set with a star pattern. The footage alternates between close-ups of the fabric and full-body shots of the model wearing the top and shorts. The video concludes with a series of product shots against a plain background, accompanied by a call to action.
Active · 1 day

How Negative Underwear makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Negative Underwear's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Negative Underwear advertises on Facebook and Instagram

The library holds 28 ads from Negative Underwear in Fashion, and 227 running on its Meta pages now. Its most common visual formats are Model Shot (19 ads), Studio Shot (9) and Offer-First Banner (7). Its ads most often open on Offer only (7 ads), Direct address (5) and Contrast (2) hooks. Its ads stay up a median 2 days, 0.1× the Fashion median of 18 days.