Nespresso ads

The hooks, angles and offers behind Nespresso’s Facebook and Instagram ads, filed by format and niche.

Ads
23
Newest ad
October 2026
Top formats
Updated
Oct 31, 2026
Longest run
334 days
Two white, egg-shaped cups with a light beige interior are shown against a white background. The cup in the foreground is filled with a golden-brown liquid, likely coffee. The second cup is positioned behind and to the right of the first, also appearing to be empty or partially filled. The on-screen text, in Arabic, invites the viewer to discover Nespresso's wide range of coffee products for an unparalleled coffee experience.
Ran 334 days
A close-up, angled studio shot of a single Nespresso coffee capsule. The capsule is brown with a swirling pattern of lighter and darker brown shades. The metallic rim of the capsule is visible. Overlayed on the capsule is text in Dutch that reads: "Ontdek onze onweerstaanbare koffies met korting op jouw eerste koffiebestelling. Gebruik code 'WELKOM'." This translates to: "Discover our irresistible coffees with a discount on your first coffee order. Use code 'WELCOME'."
Ran 228 days
A close-up shot shows a clear glass mug filled with dark coffee and a thick layer of creamy foam on top. The Nespresso logo is prominently displayed in a light beige square on the foam, and a smaller Nespresso logo is visible on the coffee itself. A hand is seen holding the mug's handle, with a coffee machine's spout visible above the mug, suggesting the coffee is being freshly brewed. The background is dark and out of focus, drawing all attention to the coffee and the brand.
Ran 77 days
A modern, well-lit office space with a large window overlooking greenery. Two people, a woman and a man, are seated at a table with a laptop between them, appearing to be in a work meeting. In the foreground, a hand reaches for a small cup of espresso on a marble countertop. Large white text overlays the bottom half of the image, reading "PROEF DE WERELD. VANUIT JE COFFEE CORNER." Below this, the Nespresso Professional logo is displayed.
Ran 71 days
A Nespresso coffee machine is shown next to a slice of cake and a cup of coffee. White text overlays the image, reading "UM BOM PLANO DE CAFÉ FAZ PARTE DA RECEITA" and "SOLUÇÕES CHÁVENA-NA-MÃO". The Nespresso Professional logo is visible at the bottom of the image.
Ran 58 days
The creative features a Nespresso coffee mug filled with a frothy, caramel-drizzled beverage, alongside several Nespresso pods. The background is a warm, gradient orange. The text on the screen reads "EXPLORA AS EDIÇÕES LIMITADAS Antes que desapareçam" and at the bottom "WHAT ELSE?". The overall aesthetic suggests a cozy, autumnal coffee experience.
Ran 55 days
A close-up shot shows a man with dark skin and curly hair drinking from a glass. The Nespresso logo and "SAMRA ORIGINS BY THE WEEKND" are visible in the upper left corner. White text overlays the bottom of the image, reading "PRESS. POUR. PAUSE." The overall mood is sophisticated and relaxed, with warm lighting.
Ran 55 days
A Nespresso coffee capsule and a Nespresso branded tumbler filled with iced coffee are displayed on a textured surface against a soft yellow and orange gradient background. The tumbler has a yellow lid and straw, and the Nespresso logo is visible on the tumbler and the capsule. Text overlays read "LIMITED EDITION," and "TIJDELIJK VERKRIJGBAAR" (Dutch for "TEMPORARILY AVAILABLE"). The creative highlights a limited edition tumbler in a new color, implying its popularity and desirability.
Ran 55 days
A close-up shot shows a finger pressing a button on a dark Nespresso coffee machine. The Nespresso logo is visible on the machine. The text "Proef de Nespresso x @theweeknd Limited Edition." is overlaid on the image. The copy also mentions "Een persoonlijke collectie die teruggaat naar zijn oorsprong. #SamraOrigins".
Ran 54 days
A red Nespresso coffee machine is shown in a studio shot against a white background. A small glass of espresso with crema sits on the machine's drip tray. The text overlay reads: "Experience Nespresso’s signature blend of craftsmanship, flavour and design—coffee elevated to an art form."
Ran 52 days
The creative shows a blurred, interior shot of a modern Nespresso store. The focus is on a curved counter and shelves stocked with coffee products, illuminated by warm lighting. A Nespresso logo is prominently displayed in the center of the frame. The text overlay invites the viewer to follow Dua Lipa enjoying a Nespresso iced latte, highlighting its cool and refreshing taste.
Ran 50 days
The image displays a purple background with a yellow shelf unit filled with Nespresso machines and coffee-related items. The top text reads "O CAFÉ QUE É A ALMA DO NEGÓCIO" (The coffee that is the soul of the business). Below the shelf unit, larger text states "TEMOS UMA PROPOSTA PARA A TUA EMPRESA" (We have a proposal for your company). At the bottom, the Nespresso "N" logo is visible with "FOR BUSINESS" underneath.
Ran 46 days
A woman is relaxing in a hammock against a backdrop of clouds and a blue sky. She is holding a mug of coffee and looking to the side. White text overlays the image, reading "Sweet Vanilla" and "DOCE E COM SABOR A BAUNILHA". The Nespresso logo is visible in the bottom center of the image. The text "Mood do dia: andar nas nuvens e um Sweet Vanilla para acompanhar ☕☁️" is the hook, suggesting a relaxed and pleasant mood associated with the product.
Ran 44 days
A close-up, eye-level shot of a cream-colored Nespresso Vertuo Up coffee machine is centered on a pink surface. To the left of the machine, a golden Nespresso capsule rests on a small black coaster. A clear glass mug filled with dark coffee and topped with a thick layer of crema sits on the machine's drip tray. Above the machine, the words "NOVI" and "VERTUO UP" are displayed in large, bold, white and light pink sans-serif text against a dark brown background. The Nespresso logo is prominently featured in white at the bottom of the dark brown background.
Ran 41 days
A festive Nespresso collection is presented on a counter with hanging decorative crackers. On the counter, there are two Nespresso mugs, one white and one brown, filled with coffee, and a small glass of espresso. The text "COLEÇÃO FESTIVE CAFÉS DE EDIÇÃO LIMITADA" is overlaid on the image. The overall aesthetic is elegant and celebratory, suggesting a special holiday offering.
Ran 39 days
A close-up, isolated shot of a single Nespresso coffee capsule against a white background. The capsule has a light beige color with subtle, swirling patterns. Text overlaying the capsule reads: "Sip into summer with a refreshing new flavour and the comeback of a fan favourite. ☕🧊" The visual focuses solely on the product, hinting at a new or returning flavor for the summer season.
Ran 37 days
The top half of the creative shows a woman riding a bicycle down a street, with a white basket on the front. The bottom half shows the contents of the bicycle basket: two Nespresso gift boxes tied with a red ribbon, a mug with a frothy drink topped with blueberries and rose petals, a small golden Christmas tree ornament, and a small container of almonds. The text overlay asks 'When coffee arrives with a touch of magic! Which one do you choose?' and includes the hashtag #NespressoFestive.
Ran 37 days
A Nespresso Vertuo Up coffee machine is displayed prominently on a pink surface, with three cups of coffee and coffee capsules around it. The Nespresso logo is visible on the machine and on the cups. Text overlays announce "YENİ VERTUO UP" and a special launch price of "Lansmana Özel 19.999 TL". The bottom of the image features the Nespresso logo and a disclaimer about capsule contents and stock availability.
Ran 37 days
A close-up shot of a black Nespresso Vertuo Up coffee machine is shown. White text overlays the machine, reading "YENİ VERTUO UP". The text "Yeni Vertuo Up'la tanışın!" appears as the hook, introducing the new coffee machine. The creative highlights the machine's new design and its ability to prepare various hot and cold coffee recipes with a single touch.
Ran 37 days
The image shows a close-up of a sleek, dark grey Nespresso Vertuo coffee machine with the Nespresso logo prominently displayed. In the background, out of focus, is a wall with rows of colorful coffee capsules. The text overlay announces the "New Vertuo Up" and highlights its ability to create special coffee recipes with a single touch, featuring a new design and a "Creations" mode for hot and cold beverages.
Ran 37 days