AdSwipeFile

Planet Fitness ads

The hooks, angles and offers behind Planet Fitness’ Facebook and Instagram ads, filed by format and niche.

Ads
16
Newest ad
October 2026
Main niche
Fitness / Wellness 16
Top formats
Updated
Oct 31, 2026
Longest run
61 days
Visual formats
Hook tactics
Niche
Format
Hook
SortLongest running

16 ads

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A young woman wearing headphones and carrying a gym bag walks past lockers in a gym. She is looking slightly off-camera with a subtle smile. Text overlaid on the bottom of the image reads "pov you take off your headphones in case the worker says 'have a good day'". The scene captures a relatable moment of social interaction in a public space.
Ran 61 days
Planet Fitness
A triptych of images shows people at a Planet Fitness gym. The top image shows a man lying on a bench press, looking up. The middle section features the Planet Fitness logo on a black background, with smaller images of a woman on the left and a man lifting weights on the right. The bottom image shows a woman on a rowing machine with a man behind her. The text "Additional fees and restrictions may apply. See club for details." is visible at the bottom.
Ran 29 days
Planet Fitness
A woman with dark curly hair is shown from the chest up, running on a treadmill in a gym. She is wearing a purple sports bra. Large yellow text on the left side of the image reads "FITNESS THAT FITS YOU". Below this, white text states "GET STARTED FOR $15 A MONTH". The Planet Fitness logo is visible in the bottom right corner. The bottom left corner has the text "See club for details."
Ran 20 days
Planet Fitness
A woman with headphones on is sitting and looking to the side. The text on the screen reads "WORK OUT. RECOVER. REPEAT. RECOVER IN THE BLACK CARD SPA" and "$24.99 A MONTH". The background is purple with gear graphics. The Planet Fitness logo is in the top left corner.
Ran 18 days
Planet Fitness
Two young women are shown in a gym setting, both wearing athletic wear. The woman in the foreground is holding a barbell across her shoulders, looking forward with a determined expression. The woman in the background is also holding a barbell, smiling slightly. The text "GET STRONGER TOGETHER" is prominently displayed in large white and yellow font. Below the women, the offer "$24.99 a month OFFER ENDS AUGUST 30TH" is presented, along with the "pf BLACK CARD" logo. The overall visual emphasizes shared fitness goals and a special membership offer.
Ran 17 days
Planet Fitness
The image shows the interior of a Planet Fitness gym with various people working out on different machines. In the foreground, a staff member in a purple shirt is walking and talking to a male member, while another female member walks away from them. The text "NEW EQUIPMENT. ALWAYS STAFFED. JOIN PLANET FITNESS TODAY! STARTING AT $15 PER MONTH" is overlaid on the image. The overall scene depicts a clean and modern gym environment.
Ran 16 days
Planet Fitness
A man is shown from the chest up, performing a barbell squat in a gym. He is sweating and appears to be exerting himself. The Planet Fitness logo is visible in the top left corner. White text on the bottom left reads "New" and yellow text below it reads "Plate-Loaded Equipment, Power Racks & Impact Pads". The background features gym equipment and purple accents.
Ran 15 days
Planet Fitness
A man is shown mid-workout, holding a dumbbell and looking upwards with a determined expression. He is sweating, indicating exertion. The Planet Fitness logo is visible in the top right corner. The text overlay at the bottom reads "MUSCLE OR CONFIDENCE. IT'S ALL GAINS HERE." The image captures a moment of physical effort and personal achievement in a gym setting.
Ran 15 days
Planet Fitness
A man stands with his arms crossed in front of a backdrop of orange and yellow vertical blinds. He is shirtless and wearing dark shorts. In the foreground, a large metal tub filled with ice and water is visible. The image is a still from a video, suggesting an ice bath or cold plunge activity. There is no text on the image itself.
Ran 15 days
Planet Fitness
A woman wearing headphones sits on a couch, looking at a screen. The background is a gradient of purple with subtle gear graphics. Large yellow text reads "GET A LOT FOR A LITTLE" and below it, white text states "GET STARTED FOR $24.99 A MONTH". The Planet Fitness logo is visible in the bottom right corner. Additional fees and restrictions may apply. See club for details.
Ran 15 days
Planet Fitness
A woman with dark, curly hair is shown from the chest up, looking to the right while on a treadmill. Yellow text on the left side of the image reads "FITNESS THAT FITS YOU". Below this, white text states "GET STARTED FOR $1 DOWN $15 A MONTH". The bottom of the image has white text that says "OFFER ENDS OCTOBER 16TH" and a Planet Fitness logo. The background is a gym setting with purple accents.
Ran 14 days
Planet Fitness
A young woman with blonde hair pulled back is in a kitchen, wearing a black tank top. She is holding a black water bottle and appears to be screwing the lid on. The background shows white kitchen cabinets and stainless steel appliances. The on-screen text reads: "You don't need the perfect plan to start at Planet Fitness ✅"
Ran 13 days
Planet Fitness
A woman in a pink t-shirt and white shorts is shown from the waist up, sitting on a black exercise machine in a gym. She is looking down with a focused expression as she works out. The gym has purple equipment and other people can be seen in the background. Text overlayed on the image reads: "At Planet Fitness, do it your way, at your pace ✨".
Ran 13 days
Planet Fitness
The creative shows a woman driving a car, looking out the window with sunglasses on. Text overlayed on the image reads "I almost drove away from the gym." The scene is a daytime shot from inside the car, with trees and a fence visible outside the window. The woman is wearing a purple tank top and a seatbelt.
Ran 13 days
Planet Fitness
A woman in athletic wear stands next to a Planet Fitness machine, holding a small microphone to her mouth. She is looking towards the camera with a slight smile. The background features the gym's distinctive gear-patterned wallpaper. Text overlays the image, posing a relatable question about gym intimidation.
Ran 13 days
Planet Fitness
A first-person view of someone standing on a piece of gym equipment, likely a treadmill or elliptical, with their legs and feet visible. The background shows gym equipment and flooring. Text overlaid on the image reads "keep planting seeds. soon you'll wake up in the garden you've been waiting for." The visual suggests a journey of personal growth and achievement through consistent effort, using a gym setting as a metaphor for cultivating future success.
Ran 13 days
Planet Fitness

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