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Plum ads

The hooks, angles and offers behind Plum’s Facebook and Instagram ads, filed by format and niche.

Ads
14
Newest ad
October 2026
Main niche
Beauty / Personal Care 14
Top formats
Updated
Oct 31, 2026
Longest run
66 days
Visual formats
Hook tactics
Niche
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A young woman with long dark hair and a red top is holding a small, clear jar with a red lid up to her face. She is applying a gel-like substance from the jar to her cheekbone area. The product jar has text on it, but it is difficult to read. The woman is looking directly at the camera with a neutral expression. The background is blurred and appears to be indoors.
Ran 66 days
Plum
A close-up shot of a young woman with visible skin texture and redness on her face. She is wearing a light-colored tank top. Overlayed on the bottom half of the screen is a white speech bubble with the text "Wait... you only need these products to fix your skin barrier" and a small red and white emblem. The woman appears to be speaking directly to the camera, with an open mouth and engaged expression, suggesting she is about to share information or a solution.
Ran 33 days
Plum
The creative is a product-focused image with text overlay. The background is a bright, almost blown-out white with a subtle lens flare effect in the bottom right corner. The text overlay prominently features the product's key ingredients and a bold claim about its effectiveness in fading acne marks within a two-week timeframe. The overall impression is clean and highlights the product's efficacy.
Ran 32 days
Plum
Two blue jars of Plum Rice Water & Niacinamide clear moisture gel cream are stacked, with water pouring over them. White text on the left side of the image reads "today's forecast:" followed by "200% chance of hydrated skin." Below the jars, the text "rice water & 2% niacinamide gel moisturizer" is visible. The Plum logo is at the bottom left. The product jars have text indicating they are for "2x hydration & brighter skin in 2 weeks."
Ran 32 days
Plum
A close-up shot shows a young woman with dark hair, wearing a grey towel and a black headband, as a person in blue gloves uses a device on her forehead. The device appears to be a microneedling tool, and the woman's skin is being treated. The background is a plain wall. The on-screen text overlays the video, stating the product's benefits for hydration and oil control.
Ran 32 days
Plum
A person is taking a mirror selfie in a bathroom. They are wearing a black top and have long, dark hair. Their phone has a colorful floral case. The background is a marble wall. The text overlay reads: 'Get clearer, smoother and more even-toned skin.'
Ran 32 days
Plum
A jar of Plum CeraSense™ moisturizing crème is shown prominently on a white, curved surface against a deep purple background. Text on the left side of the image reads "instant barrier repair. 72-hr of proof." Below this, a graphic with "BY OB hours" is visible. Further down, "up to 20% off" is displayed, followed by the product name "CeraSense™ moisturizing crème." The jar itself has text indicating "instant barrier recovery, 72-hr moisturization."
Ran 31 days
Plum
A woman with her hair pulled back is speaking directly to the camera. She is wearing a white linen shirt and has on earrings. She is holding up a small object between her thumb and forefinger. The background is a plain wall. The text overlay explains that the product is a dermat-tested, fragrance-free milky toner for instant barrier repair and hydration.
Ran 31 days
Plum
Two white tubes of Plum CeraSense™ barrier care face wash are displayed against a light purple background. The tube in the foreground is closer and larger, while the tube behind it is slightly smaller and to the right. Both tubes feature the Plum logo and product details, including "CeraSense™ barrier care face wash with acai & NMF 1%". Text on the front of the tubes states "effectively cleanses, supports skin barrier" and "for all skin types". A stylized purple plum graphic is visible on the lower portion of each tube. The text "Plum CeraSense™ barrier repair face wash - clinically proven to improve skin barrier." is overlaid on the image.
Ran 31 days
Plum
A repeating pattern of pink bows on a white background. The bows are stylized and have flowing ribbons. Small, sparkling star shapes are scattered between the bows. The overall aesthetic is cute and whimsical, with a soft color palette. The image is a static graphic with no discernible text or characters, serving as a visual background.
Ran 31 days
Plum
A close-up shot of a Plum CeraSense moisturizing cream jar. The jar is translucent purple with a white lid. The cream inside is white and appears smooth. Text overlays on the jar read "smarter ceramides peptides" and "CeraSense moisturizing crème with acai & NMF nourishes dry skin". The Plum logo is visible on the jar. The overall aesthetic is clean and focused on the product's benefits.
Ran 31 days
Plum
A stack of Plum Rice Water & Niacinamide clear moisture gel cream jars is shown against a blue gradient background. White text overlayed on the left reads "20m+ units. 20m units later... ...still the gel cream people come back to." Below this text, smaller white text reads "rice water & 2% niacinamide gel moisturizer". The Plum logo with the tagline "we have chemistry" is at the bottom left. The overall impression is of a popular, well-loved product with significant sales volume.
Ran 27 days
Plum
A woman with dark hair, wearing a pink headband and a light purple top, is shown applying a foaming cleanser to her face. She is looking towards the camera with a slight smile as she massages the product into her skin. The text overlay highlights the product's dermat-tested, fragrance-free, and ceramide-infused formula, emphasizing its ability to improve the skin barrier instantly.
Ran 26 days
Plum
A woman with her eyes closed and mouth slightly open is shown from the chest up, bathed in warm sunlight casting diagonal shadows across her face and the wall behind her. She is wearing a white, sleeveless top with intricate lace detailing on the shoulders and neckline. Text overlays the image, describing the product as a dermat-tested, fragrance-free, and non-comedogenic ceramide cream for instant barrier repair and moisturization.
Ran 26 days
Plum

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