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Ad Swipe File

RaphaSports / Outdoor

Rapha ads: 34 winning Facebook and Instagram ads

Every Rapha ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 68 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
112
Median run
13 days
Against Sports / Outdoor’s 15-day median
0.9×
In the library: 23 statics, 2 carousels, 9 videos
34 ads
Ask Claude about Rapha (opens Claude in a new tab)Meta Ad Library page of Rapha (opens in a new tab)

Longest run

Longest run: 68 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Rapha ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

34 ads

A close-up shot of a cyclist wearing a light grey long-sleeved jersey and a black neck gaiter, leaning forward in a riding position. The image is dark and moody, focusing on the athlete's upper body and gear. Centered in the frame is the brand name followed by the collection name, with the word 'NEW' printed in smaller text below it.
Live68 days
Rapha
A close-up shot of a cyclist adjusting their helmet while wearing a light grey cycling jacket. The cyclist is looking slightly off-camera with a focused expression. The brand name and collection name are printed in the center of the image, with the word NEW printed below.
Live67 days
Rapha
This carousel ad showcases a new cycling apparel collection through a series of high-contrast, cinematic shots of cyclists in challenging, cold-weather environments. Each card features a close-up or action shot of a rider wearing the gear, with minimal, clean text overlays describing the product's benefits. The final card is a tight, black-and-white close-up of a sweaty face, featuring a 'Shop Now' button.
Live64 days
Rapha
A four-card carousel showcasing different cycling apparel systems. Each card features a close-up, high-quality photograph of a cyclist in motion, wearing specific gear from the brand's collection. The brand logo is present on each card, and a simple text line identifies the specific product system being shown.
Live32 days
Rapha
A person sits on a wooden stool against a plain, light-colored backdrop, wearing a black cycling jersey and blue cycling shorts. The image features white text overlaid on the left side, identifying the product and its purpose. A button-like element at the bottom provides a call to action.
Live32 days
Rapha
This video features cyclists riding on a scenic coastal road, showcasing their athletic gear. The footage transitions between close-up shots of the cyclists and wide shots of the landscape. Text overlays appear throughout the video, highlighting the product line and ending with a call to action.
Live32 days
Rapha
A model in cycling gear poses against plain studio backdrops, demonstrating the fit and comfort of the apparel. The video features quick cuts between different outfits and poses, with text overlays highlighting the product's benefits. The ad opens with a close-up shot of the model looking through a circular frame.
Live32 days
Rapha
A cyclist rides through a snowy, mountainous landscape while wearing a purple cycling jacket. The camera then zooms in on the fabric of the jacket to show its texture and quality. The video concludes with a call to action button on a plain purple background.
Live27 days
Rapha
A close-up, low-angle shot shows a cyclist's leg wearing a black overshoe covered in water droplets against a dark, moody background. The brand name and product collection are printed in white text across the center of the image. The lighting emphasizes the texture of the material and the wet surface.
Live27 days
Rapha
A cyclist rides a road bike along a paved path with snow-covered mountains in the background. The video transitions to a close-up of the cyclist's torso, highlighting the texture and fit of the cycling jacket. Text overlays appear throughout the video to introduce the product and its features, ending with a call to action.
Live26 days
Rapha
A person stands centered against a plain, light-colored studio backdrop. They are wearing a black, high-collared technical jacket that zips up to their chin. The image is a clean, professional studio portrait focusing on the product's design and fit.
Live26 days
Rapha
A cyclist in a purple jersey and white helmet rides a road bike along a snowy mountain road. The camera follows him closely as he pedals intensely. Text appears on screen to introduce the product and its benefits, ending with a call to action.
Live26 days
Rapha
This video features close-up shots of black cycling overshoes being worn in wet, rainy conditions. Water droplets bead on the surface of the material as the cyclist pedals. The video uses text overlays to highlight the product name and its key benefit of sealing out rain and cold.
Live25 days
Rapha
A studio-lit, front-facing shot of a white, sleeveless, mesh-textured athletic base layer. The garment is displayed against a clean, solid white background with no other elements or text present. The focus is entirely on the texture and cut of the technical apparel.
Live21 days
Rapha
A man stands centered against a plain, light-beige studio backdrop. He is wearing a light-grey, technical hooded jacket with a black zipper and a small brand logo on the chest. The lighting is soft and even, highlighting the texture of the garment.
Live21 days
Rapha
A studio portrait of a person wearing a beige, high-collared waterproof jacket. The person is looking directly at the camera against a plain, neutral background. The jacket features a prominent zipper and a small brand logo on the chest.
Live20 days
Rapha
This video features a quick-cut montage of various clothing items, including a puffer jacket, denim jeans, and athletic shorts. Each item is shown in a close-up, top-down view against a solid-colored background. The brand name and a short, consistent call-to-action appear in the lower-left and lower-right corners throughout the video.
Live13 days
Rapha
A close-up shot of a cyclist wearing a black backpack and carrying a helmet. The cyclist is wearing a white jersey. Text is centered over the image, featuring the brand name, a headline about performance staples, and a call to action.
Live13 days
Rapha
A studio-lit product arrangement featuring various cycling gear including a duffel bag, cycling shoes, a scarf, sunglasses, and a mug. The items are stacked together against a neutral grey background. At the bottom, the brand logo is displayed alongside a call-to-action link in Japanese.
Live13 days
Rapha
A studio-lit, high-angle shot of various cycling accessories and apparel piled together, including a bag, a mug, gloves, and sunglasses. The brand logo is centered at the top, followed by bold white text in German and a call-to-action link at the bottom. The overall aesthetic is clean, premium, and organized.
Live13 days
Rapha

Headline, on 18 of its 34 ads

Counted over its 34 filed ads

Visual formats

Hooks it opens on

How Rapha makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Rapha's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Rapha advertises on Facebook and Instagram

The library holds 34 ads from Rapha in Sports / Outdoor, and 112 running on its Meta pages now. Its most common visual formats are Headline (18 ads), Model Shot (13) and Studio Shot (11). Its ads most often open on a Aspirational (2 ads) hook. Its ads stay up a median 13 days, 0.9× the Sports / Outdoor median of 15 days.

Brands like Rapha

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

Ask Claude about Rapha

Claude or ChatGPT searches its 34 ads here, reads them and answers with real creatives, each with how long it ran.

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