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Sea to SummitSports / Outdoor

Sea to Summit ads: 46 winning Facebook and Instagram ads

Every Sea to Summit ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 253 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
205
Median run
6 days
Against Sports / Outdoor’s 15-day median
0.4×
In the library: 21 statics, 5 carousels, 20 videos
46 ads
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Longest run

Longest run: 253 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Sea to Summit ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

46 ads

A man sleeps peacefully on a yellow inflatable sleeping mat outdoors on a rocky surface. To his right, a hand holds the same mat in its compact, rolled-up storage bag. White text overlays highlight the product name and its key benefits, with a small orange 'NEW' tag.
Live253 days
Sea to Summit
A studio-shot image displays a yellow plastic spork and a matching yellow knife side-by-side against a clean white background. Both utensils feature a cutout design at the base of the handle and subtle brand embossing. The composition is minimalist and highlights the product design.
Live245 days
Sea to Summit
A studio-lit product shot of a grey camping pot with a yellow lid handle, set against a plain white background. The pot features printed instructional text on its side, detailing its capacity and material specifications. The image is clean and minimalist, focusing entirely on the product design.
Live217 days
Sea to Summit
A man sleeps peacefully on a yellow insulated sleeping mat on rocky ground. A hand holds the same mat in its packed, rolled-up form on the right side of the frame. Large white text at the top introduces the product, with three bulleted benefit lines listed below the packed product.
Live76 days
Sea to Summit
A studio-shot image of a black outdoor gaiter worn over a grey hiking shoe. The product is isolated against a plain white background, highlighting its design and fit. The brand name is printed vertically along the front closure of the gaiter.
Live74 days
Sea to Summit
A person stands against a solid purple background, holding a dark purple tote bag by its handles. To the left of the bag, four bulleted features are listed in white text. The product name is displayed in large, bold white letters at the top left.
Live61 days
Sea to Summit
A split-tone blue background features a large duffle bag centered at the bottom and a smaller packing cube held by a hand in the upper right. Bold white text on the left side highlights the bag's versatility. Below the duffle, a small white box labels the product as new.
Live61 days
Sea to Summit
A static-looking video displays a grid of six outdoor gear products against a scenic canyon background. The top of the screen features a red banner with white text, followed by a large white headline. Each product is contained within a rounded square frame with its name printed underneath.
Live61 days
Sea to Summit
This ad features a studio-style product display of three dry bags in bright orange, green, and coral colors against a light background. Below the main product shot, three smaller panels show the bags in use: one being opened, a close-up of water beading on the fabric, and hands securing the buckle. The text at the top announces new limited edition colors for the lightweight dry bag sets.
Live56 days
Sea to Summit
A video showcasing a new set of lightweight, colorful dry bags for outdoor activities. The footage follows a couple hiking to a beach, setting up their gear, and enjoying a drink by the water. Text overlays highlight the product's features and the new color options.
Live56 days
Sea to Summit
A person sits on a rocky outdoor surface, with three colorful dry bags placed in front of them. The bags are in shades of teal, red, and tan, each featuring a prominent brand logo. Large white text is overlaid on the image, highlighting the product type and the availability of new colors.
Live56 days
Sea to Summit
This ad features a bento-grid layout showcasing new limited-edition colors for a set of lightweight dry bags. The left side displays three bags in orange, green, and red, while the right side shows close-up shots of a person handling the bags and a water-resistant surface. The text highlights the new product release.
Live54 days
Sea to Summit
This video features a static product grid displayed over a scenic, blurred landscape background. The brand logo is positioned at the top, followed by a red banner with text and a large headline announcing new arrivals. Six different outdoor gear products are showcased in individual boxes, each with its name printed below it.
Live48 days
Sea to Summit
A studio-shot image of a beige, textured fabric item rolled into a tight cylinder. The object is isolated against a plain white background, highlighting its material and compact shape. There is no text on the image.
Live43 days
Sea to Summit
A person demonstrates a set of collapsible camping cookware on a kitchen counter, showing how the pieces nest together to save space. The video then transitions to an outdoor setting where the full set is displayed on a log. Text overlays appear throughout to highlight the product's features and benefits.
Live32 days
Sea to Summit
A woman sits inside a tent in a forest, speaking to the camera about her backpacking sleep setup. She demonstrates how she uses a sleeping bag as a quilt and a fleece liner as a fitted sheet to stay comfortable. The video features text overlays that highlight the components of her sleep system.
Live17 days
Sea to Summit
A static-to-video-hybrid ad featuring a grid of six outdoor gear products against a scenic canyon background. The top of the screen displays the text 'TESTED BY AUSTRALIA' and '2026 NEW ARRIVALS'. Each product is displayed in its own box with its name printed underneath.
Live13 days
Sea to Summit
This video showcases a range of durable travel bags, each presented with a close-up shot of its material and texture. Text overlays identify each bag model and highlight its key features, such as being waterproof or abrasion-resistant. The video cycles through different bag styles, emphasizing their rugged construction.
Live11 days
Sea to Summit
This video showcases a range of new bags through a series of quick, static-like transitions. Each scene features a different bag model, displayed alongside a person demonstrating how it can be carried as both a tote or duffle and a backpack. The background color changes with each product, and the name of the bag is prominently displayed in white text on the left side of the screen.
Live11 days
Sea to Summit
This video showcases a set of three dry bags in various sizes, presented against a solid, changing background color. The text 'LIMITED EDITION' is repeated in the background, and the words 'NEW Lightweight Dry Bag Sets' appear at the bottom. The background color alternates between orange and dark green to highlight different colorways of the product.
Live11 days
Sea to Summit

Studio Shot, on 13 of its 46 ads

Counted over its 46 filed ads

Visual formats

Hooks it opens on

How Sea to Summit makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Sea to Summit's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Sea to Summit advertises on Facebook and Instagram

The library holds 46 ads from Sea to Summit in Sports / Outdoor, and 205 running on its Meta pages now. Its most common visual formats are Studio Shot (13 ads), Cinematic B-Roll (10) and Lifestyle Image (10). Its ads most often open on Offer only (7 ads), Aspirational (2) and Exclusivity (2) hooks. Its ads stay up a median 6 days, 0.4× the Sports / Outdoor median of 15 days.

Brands like Sea to Summit

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

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