Refreshed Nov 12, 2026

The hooks, angles and offers behind Relais & Châteaux’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Relais & Châteaux’s Meta page
194
Median runHow long its ads stay up
16 days
Against Travel / Travel AccessoriesNiche median 30 days
0.5×

The messages Relais & Châteaux keeps paying for

Same idea, new creatives

  • “CONSUMING EEL IS LIKE EATING PANDA”

    2 ads
    Relais & Châteaux ad: “CONSUMING EEL IS LIKE EATING PANDA”Relais & Châteaux ad: “CONSUMING EEL IS LIKE EATING PANDA”

    Running since Oct 2026.

  • “You're”

    2 ads
    Relais & Châteaux ad: “You're”

    Running since Oct 2026.

  • “IF WE NO LONGER SERVE EEL, IT IS BECAUSE THIS SPECIES IS NOW ENDANGERED”

    2 ads
    Relais & Châteaux ad: “IF WE NO LONGER SERVE EEL, IT IS BECAUSE THIS SPECIES IS NOW ENDANGERED”Relais & Châteaux ad: “IF WE NO LONGER SERVE EEL, IT IS BECAUSE THIS SPECIES IS NOW ENDANGERED”

    Running since Oct 2026.

How Relais & Châteaux builds them

28 ads

What Relais & Châteaux's ads are made of, row by row.

Free with an account.

Longest running

All 28

The Relais & Châteaux ads that ran longest.

Free with an account.

An aerial, eye-level shot of a historic, light-colored building with a central tower and tiled roof, surrounded by lush green trees. The scene is bathed in the warm, golden light of either sunrise or sunset, with a body of water visible in the distant background. The image conveys a sense of tranquility and timeless elegance.
Active · 217 days
A chef speaks to the camera about the importance of biodiversity and sustainable seafood choices. The video features shots of the chef in a kitchen and by the ocean, interspersed with close-ups of eels and prepared dishes. Text overlays emphasize the message of protecting endangered species.
Active · 38 daysVideo
This video showcases a collection of luxury properties in the Alps through a series of cinematic shots. It features stunning mountain landscapes, gourmet dining, and spa experiences, with elegant text overlays appearing throughout. The ad invites viewers to explore these destinations, ending with a call to action to start their journey.
Active · 28 daysVideo
An elevated, wide-angle outdoor shot of a historic, light-colored building with a central tower and tiled roof. The structure is surrounded by lush green trees, with a body of water visible in the background under a soft, warm light. No text is visible on the image.
Active · 21 days
This video features a chef speaking directly to the camera about the importance of choosing sustainable seafood. It includes shots of the chef in a kitchen and by the ocean, as well as close-ups of raw fish and seaweed. The video uses text overlays to emphasize the message of biodiversity and the need for action.
Active · 21 days
This video features several chefs discussing the decline of European eel populations and their commitment to removing it from their menus. The ad uses a series of interviews with chefs in professional kitchen settings, interspersed with footage of eels and prepared dishes. Text overlays emphasize the 90% decline in eel stocks and the chefs' call to action for EU ministers and consumers to protect biodiversity.
Active · 21 days
This video features a chef and a researcher discussing the endangered status of eels and the importance of biodiversity. The chef explains why he stopped serving eel, while the researcher highlights the risks of current farming practices. The video concludes with the chef presenting an alternative dish and a call for sustainable practices.
Active · 21 days
This video features a chef and a scientist discussing the endangered status of eels and the importance of sustainable seafood choices. The creative uses a mix of interview footage, shots of eels in tanks, and close-ups of food preparation to illustrate the message. Text overlays appear throughout the video to emphasize key points about biodiversity and conservation efforts.
Active · 18 daysVideo
This carousel showcases a luxury travel experience in Rhode Island through a series of high-quality, atmospheric photographs. The images depict the exterior of a grand historic hotel, a cozy sunlit bedroom, gourmet dining, coastal scenery, and elegant architectural details. There is no text on the cards, and the creative relies entirely on evocative imagery to convey a premium, relaxing getaway.
Active · 17 days
This carousel showcases the luxury amenities and scenic views of a hotel in Zermatt. The images feature a person in an infinity pool looking at the Matterhorn, a balcony view, a family dining in a gondola, a staff member setting a table, a gourmet dish, and interior lounge spaces. There is no text on any of the cards.
Active · 17 days
This carousel showcases a luxury resort in French Polynesia through a series of high-quality, atmospheric photographs. The images depict overwater bungalows, lush tropical grounds with palm trees, serene ocean views, and a gourmet meal served on a plate. There is no text on any of the cards.
Active · 16 days
This carousel showcases the culinary and coastal experience at Anne de Bretagne. It features high-end food plating, a chef preparing dishes, and the hotel's seaside location. The imagery emphasizes the connection between the restaurant's cuisine and the Atlantic environment.
Active · 16 days
This carousel showcases the Finca La Donaira estate through a series of high-quality, atmospheric photographs. The images depict horses roaming in a vast landscape, rustic interior living spaces, a swimming pool, and a dining setting. There is no text on the cards, and the creative relies entirely on visual storytelling to convey a sense of luxury, nature, and tranquility.
Active · 16 days
This carousel showcases the culinary transformation at a historic Dutch restaurant. It features a chef harvesting ingredients in a field, close-ups of refined dishes being prepared and plated, the elegant dining room, and the restaurant's exterior. The final cards highlight the team collaborating in the field and a traditional cheese market scene, emphasizing the blend of heritage and innovation.
Active · 16 days
This carousel showcases the farm-to-table process at a vineyard estate. It features shots of fresh produce being harvested, the estate grounds, a gourmet meal with wine, a chef, and the animals and workers on the land. There is no text on any of the cards.
Active · 16 days
This carousel showcases fine dining experiences at two Danish restaurants. The cards feature high-quality photography of intricate, plated dishes, the elegant restaurant interiors, a chef working in a kitchen, and a chef foraging for fresh ingredients in nature. No text appears on the cards themselves.
Active · 16 days
A carousel of ten high-quality photographs showcasing various luxury spa and wellness retreat settings around the world. The images feature massage tables, saunas, mud treatments, and outdoor soaking tubs set against scenic backdrops like forests, oceans, and mountains. There is no text on any of the cards.
Active · 16 days
This carousel showcases the interior and exterior of a luxury hotel, Casa de São Lourenço, located in Portugal. The images feature minimalist architecture, expansive mountain views, a swimming pool, a cozy fireplace area, and a gourmet food dish. There is no text on any of the cards.
Active · 16 days
This carousel showcases the luxurious Villa Crespi hotel and restaurant in Italy. The images feature ornate architectural details, a breakfast tray in a bedroom, the building's exterior, chefs preparing food, a gourmet dish, a boat on Lake Orta, and an elegant dining room. There is no text on the cards.
Active · 16 days
A carousel of seven high-quality photographs showcasing luxury travel experiences in the Austrian Alps. The first card features three hikers standing on a rocky mountain peak overlooking a vast landscape, with text overlaid. Subsequent cards show a snowy mountain lodge, a gourmet meal being served, a cozy lounge area, a snowy village, a lush green mountain view from a window, and a traditional bedroom interior.
Active · 16 days

How Relais & Châteaux makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Relais & Châteaux's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Relais & Châteaux advertises on Facebook and Instagram

The library holds 28 ads from Relais & Châteaux in Travel / Travel Accessories, and 194 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (25 ads), Lifestyle Image (17) and Text Overlay (7). Its ads most often open on Direct address (2 ads) and Shocking statement (2) hooks. Its ads stay up a median 16 days, 0.5× the Travel / Travel Accessories median of 30 days.